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Mkt 421 Week3

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Market Research Report, Apple INC.
The target market for our products from Apple will be to expand our product lines into all sectors of electronics available to a wide target of consumers. The compatibility of our platform to be used between computer and handheld devices that can be synced to home electronics make the ability for constant connection via the World Wide Web. Using available technology such as Bluetooth or wireless services in order for information to be transferred between devices from desktop computers that are used at home, to any mobile device. Using available applications will expand the age demographics of our customers, from the millennials using more social media platforms to the older career professional using job resource such as LinkedIn. Applications have become the most popular way to customize device to tailor it to each different consumer. For the end of the quarter of 2016, Apple INC. will be targeting the market to continue expanding on traveling applications. By using the latest survey equipment, we can insure our maps stay updated to keep accuracy demands to our consumer. The amount of construction & constantly evolving cities throughout the United States make traveling difficult due to the number of detours and closed roadways. The appeal of this application to the career professional would enable anyone on the roadway to help share information about road conditions, traffic, and remain connected to share average road times per their location. By conducting market research traffic flows during peak hours of the day can be evaluated to reduce traffic choke points that impair smooth flow to destination points. Another market product that we will be launching is targeting the millennial crowd and younger to stay constantly connected with the entire world. By creating the important tools of social media, users can

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