What is your definition of marketing research?
Market research is the process of collecting, processing and analysis of information on issues related to marketing, such as: Customers, Competitors and the Market. Market research can help create the strategic business plan, preparing the launch of a product or facilitate the development of products launched depending on the cycle of life. With market research companies can learn more about current and potential customers. Market research is a discipline that has contributed to the development of marketing and industry in general over the past fifty years, being nourished by the integration of multiple disciplines, including (Psychology, Anthropology, Sociology, Economics, Statistics, communication, among others). What is the purpose of marketing research?
The purpose of market research is to assist companies in making better decisions on the development and marketing of various products. Market research represents the voice of the customer into the company. How may marketing research change in the future?
As a business perspective, based on market research, is there evidence that there will be enough customers for the business to make money? This does not mean that the market study to ensure the success of a business because they are favorable. The viability of a business depends on many factors. However, the market research results can guide the outline of the enterprise and see if it is worth continuing or not with it. The research helps to know which market is going to act the company, which part of that market is likely to attend, who are the competitors, who and in what quantities they will buy the product at that price and if there is growth likely demand or otherwise is a sector that tends to