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Mkt 487

In:

Submitted By erbrown
Words 279
Pages 2
MKT 487 Notes

4p’s
Price
Product
Place
Promotion
MKt mx

Utility
Form- Physical- low influence take the pieces of our product that are superior and make them sound good Ex. Margine and Butter you can substitute it
Time- When its available, time it takes to distribute, and saves time
Task/service- something you don’t want to do ( clean your house , do your tax and etc,)
Place/conv.- easily accessible
Possession

4 E’s in Social Media
Engage- Twitter, Facebook, snap chat, youtube
Explore
Educate- Facebook, blogs, youtube
Entertain-youtube, snap chat

*Market Segmentation- who they target and where they want to sell

*Core competences- something you do well
We should try to sell something we are good at making- Should incorporate in your strategy

Gravity credit payments Case
Relationships- to other businesses/clients
Process credit cards
Increase level service
Social experiments- every one will make $70,000 a year
You need to look external and internal issues- political environment, consult with their customers

Mission statement- needs to be narrow and to the point of what the companies believe and who their customers are

1. Find them 2. Get to know them 3. Understand what they like 4. Know what you can offer for and use it to add to their happiness 5. Adapt and grow as they change 6. Get to know them on a level when know what they need before they ask 7. Be proactive in the relationship 8. They help you become more than what you started out being 9. They can’t imagine their life without you 10. You become an example for others to emulate
As marketers we have to build a relationship with

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