Assignment 5: Marketing Strategies
MKT 500 – Marketing Management

1. Write an executive summary of your marketing plan.
The marketing plan consists of 5C’s, STP and 4P’s. I will elaborate on these points.
The 5C’s
Consumers: Our customers consist of low to middle income group. Our refurbished products have the most appeal to this group. Because these groups are price sensitive to expensive products such expensive brand new computers, laptops and printers.
Company: Our company name is “Silicon Trading.” We trade in the refurbished industry of personal computers and all other I.T. related products. This industry is unique because not only do we sell I.T. products but our service that goes along with our product is critical to sales and retaining customers.
Context: Currently there are few competitors in the market right now. However, we expect that in the next ten years competition will increase a lot. Profit margins will get smaller and smaller. Therefore, we at Silicon Trading will concentrate on the regional export market. Because exporting our products in volume has the potential for high profits. If we can establish a first movers advantage in the refurbished export market. Then it will be difficult for our competitors to enter this market because it takes a lot of time to establish close relationships with business partners in export markets.
Collaborators: Besides selling our products to individual customers. We also sell to small organizations/businesses as well. We are also trying to establish relationships with customers/ importers in export markets such as Pakistan and India.
Competitors: We have few competitors in our industry right now. But we can predict, based on past industry data. That more competitors are likely to come in this type of business. As more competitors enter the market, biding of auctions will get higher. It’s through