...Executive Summary We will open a chocolate shop named “Choco Ville” at Gulshan 2. This unique shop will be offering all sorts of popular and world class chocolates brands and other chocolate items only. “Choco Ville” will be an exclusive shop and follow the niche marketing strategy. We segmented our customers into different groupbased on their location, age, gender etc. The shop will mainly target the rich and young people. It will target the rich upper class and upper middle class people as they love luxury items and highly involved with brands. The shop will be concentrating on the females who belong to the age group of 18-30 as they are heavy consumer of chocolate. It also concentrate on the school and university going students . Mission of “Choco Ville” is to provide all the tests of chocolate. It also helps the organization people get idea that what is their goal is all about. Vision of “Choco Ville” is to be the leader in chocolate parlor of Bangladesh. The Slogan for “Choco Ville” will be here is your dream world of chocolate. First mover advantage and no direct competitor are the main advantage for “Choco Ville”. Lack of experience and financial problem are basic weakness for the shop. Chance of creating a band image and Adequate target customer are opportunity for “Choco Ville”. Inflation, New competitor and Government rules are some threat for the shop. There are many outlets providing chocolate goodies in Banani and nearby locations but none of them can be categorized...
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...Professor: Dr. Karen Mountain Course: Marketing Management (MKT 500) Date: Sunday, May 17, 2015 OUR BRAND STRATEGY- (NAME, LOGO, SLOGAN AND PRODUCT EXTENSION) Well, here we are again at SOMETHING4EVERYONE® Http: www. SomeThing4 Everyone.com. Tom Simmons, our CEO just informed me that he wants a brand strategy, that will not only express our mission statement (Atom Content Marketing, 2009), and target goals, yet he wants something powerful enough, so that our customers can identify and understand, just how and why they should choose the SomethingForEveryone company first. That is, well before even thinking about trying to select any other company, even if they can do the same things that we do. In other words, draw out all of our strong points, versus the competition's weaker ones, and also instill a sense of urgency so that they want to act now. Since we are an everything type of store, we wanted an affinity to connect all of our associations, with something that was easily recognized in a familiar sort of way. Furthermore, as well as find a method, to instantly tie our company name with reliability, quality, trust worthiness, as well as an old world feel, that our vendors, partners and customers alike, would respect and appreciate. Hence, we chose the Alice in Wonderland party Theme, complete with the Mad Hatter, Alice and all the other zany characters to act as an Avatar, Name, Logo, Slogan and Product extension all rolled up in to one. For us, it just seems...
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...Assignment 1: Company Introduction, Market Segmentation, and Product Positioning Put My Foot In It Cakes Lynda R. Gaston Dr. David A. Holness Strayer University MKT 500 – Marketing Management April 25, 2012 Write a detailed company background. Family functions are always a great way to introduce my creativity by designing new homemade cakes. Made and created by Lynda Gaston in 1992, my company, Put My Foot In It Cakes was born. Featuring homemade cakes, cupcakes and other delectable only the finest ingredients are used. Bringing my cakes to family functions and getting rave revues, thumbs up and the famous quote “Lynda, you put your foot in this cake”, a vision was born….Put My Foot In It Cakes. Create a strategic mission statement. Put My Foot In It Cakes strives to be the “I remember my grandmother’s cakes tasted exactly like this” in the Southern and Northern regions. Committed to bringing a personal touch to the palate, Put My Foot In It Cakes will bring joy and comfort in every bite. Everything we do reflects this mission and brings the values that make it possible. Determine and decide upon at least one foreign market for the product and service. Provide your rationale for this market. One foreign market that I have decided upon would be Canada. The reason I chose Canada is because they speak dual languages. There would be no large shipping costs and freight charges. Ground transportation can be used because Canada is a country in close proximity to America...
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...Company Introduction, Market Segmentation, and Product Positioning Trina Nelson MKT 500 04/20/2012 Dr. Eva M. Ananiewicz Strayer University Introduction Eboni Catering Company, headquartered in Cedar Hill, TX offers a variety of services to fit all of your culinary needs. At Eboni Catering Company our slogan is "from sushi to soulfood" which means that we specialize in customizing menus to fit your taste, event, theme and budget! Our mission at Eboni Catering Company is to be your one stop shop for all of your catering needs by providing fabulous food and outstanding service. Company Background Eboni Catering Company was founded by Chef Trina Nelson in Dallas, TX in 2012. Eboni Catering Company will offer a variety of cuisines from African American to Italian, Japanese to Cuban, and prepares food for Breakfast, Lunch, Brunch, Dinner, Appetizers/Hor d’oeuvres, or Light Snacks. Services will include full service, sit-down catering, passed Appetizers/Hor d’oeuvres, drop-off catering, personal/private chefing services, and menu planning. We have plans to expand into the home meal replacement market by collaborating with national grocery store chains to offer our meals in prepackaged form that can be taken home and reheated. Mission Statement Our mission statement at Eboni Catering Company is “Fabulous Food and Outstanding Service that exceeds expectations!” Our goal is to become your one stop...
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...Faculty of Business, Economics & Accounting Department of Business Studies HELP Bachelor of Business (Hons) Year 1 HELP Bachelor of Management (Hons) Year 1 HELP Bachelor of Business Psychology (Hons) Year 1 INTERNAL SUBJECT DETAILS Semester 3, 2015 Subject: MKT 101 Principles of Marketing Subject Lecturer/Tutor: Ms Liew Huey Min Telephone: 03-2716 2000 Fax: 03-2095 7100 Email: liewhm@help.edu.my Consultation: By appointment PRE-REQUISITE(S) No pre-requisite is required. SYNOPSIS MKT101 has been designed to provide students with an introduction to the field of marketing. The subject focuses on the relationship between organisations and the consumer, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organisations, nature and behaviour of the consumer and the various marketing mix elements (product, price, place, promotion) which are used by organisations to satisfy needs and wants of consumers. While the subject has a theoretical base, practical application of the marketing concepts to 'real world' situations via a specific project is an essential part of the subject. LEARNING OBJECTIVES Upon completion of this subject, students should be able to: Provide an understanding and appreciation of the areas of marketing principles including its theories, concepts and importance for businesses; Demonstrate knowledge of the broad range of marketing skills necessary...
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...Company Introduction, Market Segmentation, and Product Positioning Clifford Clarke Dr. White MKT 500 04/28/2013 Company Introduction, Market Segmentation, and Product Positioning Service Description and Situational Analysis In the competitive business environment, organizations have to deal with the complexity of rising customer expectations and greater workspace demands. Managers of any organization are challenged with the need to continually motivate employees to sustain high levels of customer satisfaction. According to Stershic, author of the book “Taking Care of the People Who Matter Most, the employees are truly the most powerful medium for conveying the brand to customers (Stershic, 2008). Employer sponsored wellness programs have been on the rise in recent years; according to a survey conducted to 361 organizations in the Chicago area by the Rush University Medical Center, the organizations are highly interested in engaging employees in healthier behaviors by encouraging healthier lifestyle habits. The organizations are realizing that implementing wellness initiatives has the potential to boost productivity and reduce indirect medical costs (Rush University Medical Center, 2012). Organizations such as Johnson & Johnson have embraced health and wellness programs towards reducing risks such as unhealthy eating, physical inactivity, and obesity among their employees, using these programs to establish company-wide performance goals (Johnson & Johnson...
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...Assignment 1: Company Introduction, Market Segmentation, and Product Positioning Strayer University MKT 500 Marketing Management October 27, 2013 Flour and Fleur, LLC. is a local bakery located in Raleigh, North Carolina. It was formed in 2013 as a Limited Liability Corporation and currently operates one location in the heart of downtown Raleigh. The owner and operator of Flour and Fleur is Andy Vu. After years in the event and wedding industry he decided to expand and take on his passion for baking. He works closely in the bakery and can be found whipping up new flavors of macarons or decorating cupcakes. His passion is to create great baked goods with the highest quality possible. That is why the company’s mission statement is as follows: “Our mission is to provide sweets, treats, and baked goods that are comprised of local quality ingredients to our customers with a quality, taste, and uniqueness that cannot be found elsewhere.” Our menu consists of cupcakes, muffins, macarons, croissants, doughnuts, a variety of breads, cookies, brownies, and many other baked goods that change every day. We also take requests if there is not an item that you do not see on our menu. We post our menu for the next day every night and try our best to update the menu throughout the day based on availability. Our mission is to make sure that you get the baked goods you want. We want to provide whatever community we operate in a place to get delicious baked goods and treats....
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...MARKETING STRATEGY OF BANGLALION WIMAX LTD. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East West University. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East West University. ------------------------------------------------- Submitted by: Khorshed Ahmmad Opu ID: 2009-1-10-135 Toukir Azam Chowdhury ID: 2010-2-10-202 ------------------------------------------------- Submitted by: Khorshed Ahmmad Opu ID: 2009-1-10-135 Toukir Azam Chowdhury ID: 2010-2-10-202 ............................ Saadia Shabnam Lecturer Department of Business Administration. East West University Subject: Submission of the Term Paper. Dear Madam, With due to respect it is our pleasure to present the term paper entitled “Marketing Strategies of Banglalion”. While preparing the report we have tried our level best to focus closely on the topic and tried to collect most complete and up-dated information available. We believe that it will provide a clear scenario of Marketing Strategies of Banglalion. To prepare this term paper, we have given best effort to accumulate needed information. We shall be available to answer my question clarification. Thank you for your sincere support. Sincerely yours: Khorshed Ahmmad Opu Toukir Azam Chowdhury Acknowledgement . Making a term paper is such a thing of pleasure. But doing this is also a tough thing. With the help of some people we finally...
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...Yiyao Wang Professor: Dr. Kevin Tullis Course: MKT 500 Strayer University : Date: 7/25/2014 Introduction According to Westwood (2013), a marketing plan is an outline of an organization's marketing strategies. A marketing plan outlines the current position of the organization in relation to its competitive advantage and the suitable courses of marketing actions that can be undertaken by a specific firm to increase its competitive analysis. When developing a marketing plan, several factors that can impact on the marketing efforts of the firm are put into consideration (Westwood, 2013). Such factors include the strengths of the firm to undertake its intended marketing plan and the threats it faces by undertaking to implement its marketing plan. Still, there are external factors that can impact on the marketing strategies of the firm (Kotler, 2011). Kotler (2011) provides that those marketing strategies that can impact on the marketing strategies of the organization are referred to as external environmental factors, and they are out of the control of the firm. Hence, it is necessary to consider them when developing a marketing plan in order to ensure that they do not contribute to the failure of the plan (Kotler, 2011). In this paper, the company to which a marketing plan is written is a multinational company which deals with manufacturing and selling of electronics. However, the company penetrated the international market recently and hence it has subsidiaries in only one...
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...International American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall S2, 2015 Wednesdays 6:00pm - 10:00pm October 26, 2015 December 18, 2015 Christopher Lloyd earned his MBA with a concentration in Information Systems from California State University Long Beach in 2012. Professor Lloyd teaches as an adjunct professor for courses in management, marketing, business, information systems management, and computer information systems for undergraduate and graduate level courses. His responsibilities include teaching and mentoring undergraduate and graduate students, and attending conferences and symposiums addressing strategic management, digital marketing, and search engine optimization. Professor Lloyd's "learning through application" approach earns him high praise from his students. His genuine interest in their career advancement ...
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...[pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Management On Coca Cola [pic] The Partial Requirement for The Fulfillment of the MBA Degree [pic] [pic] _____________ Table Of Contents Topics Page # Introduction Vision of coca cola 12 Mission Statement of coca cola 13 Value of coca cola 13 Objective of coca cola 14 Goal of coca cola 14 History of Coca Cola 15 Coca Cola in Pakistan 16 Today of coca cola 17 Market Conduction 18 Market Position 19 Organizational Hierarchy 20 Board of directors 21 Financial data 23 Business Portfolio and Growth Strategies of Coke Portfolio 24 Portfolio...
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...A Business Marketing Plan: Hunger Solution & Training Company MKT 500-Marketing Management John Garven Strayer University, Lower Bucks County Dr. Tony Muscia I n s t r u c t o r September 6, 2012 Contents Introduction------------------------------------------------------------------------------------------ 3 Market Segmentation and Product Positioning #1--------------------------------------------- 5 Marketing Product # 2----------------------------------------------------------------------------- 10 Product Branding, Pricing, and Distribution # 3----------------------------------------------- 12 IMC and Customer Satisfaction # 4---------------------------------------------------------------16 Conclusion Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment...
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...CAMP FLAMING WINGS Course Name: Marketing Management Course No : MKT 201 Section : 5 Marketing plan On Camp Flaming Wings Submitted to: Husna Ara Submitted by: Team Renegades Team Renegades NAME | STUDENT ID | Md. Asad-uz-zaman Khan | 2013-2-10-160 | Omar Bin Alam | 2013-2-10-190 | Tanjil Abedin Khan | 2013-1-10-377 | Arunima Dhar | 2013-3-10-196 | Sayeef Zimran Khan | 2011-2-10-067 | Date of Submission: 26th November, 2014 Company Name & Logo: Camp Flaming Wings Period of time to Complete Marketing Plan: 26 October 2014 to 26 November2014 26th November, 2014 Husna Ara Senior Lecturer, Department of Business Administration East West University. Subject: REQUEST TO ACCEPT THE BUSINESS PLAN ON FLAMING WINGS. Dear Madam, We the five students of BBA department of your section(05) beg most humbly to state that we are presenting our business plan on “Flaming Wings”. We are very delighted to inform you that our group has accomplished our business plan under your kind supervision. We have given our best effort to make this business plan and we have tried to make this plan effective and informative. Now we are presenting our plan before you and we hope that this plan will live up to your expectation. Your’s Sincerely, Team Renegades Name ...
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...A Business Marketing Plan: Hunger Solution & Training Company MKT 500-Marketing Management John Garven Strayer University, Lower Bucks County Dr. Tony Muscia I n s t r u c t o r September 6, 2012 Contents Introduction------------------------------------------------------------------------------------------ 3 Market Segmentation and Product Positioning #1--------------------------------------------- 5 Marketing Product # 2----------------------------------------------------------------------------- 10 Product Branding, Pricing, and Distribution # 3----------------------------------------------- 12 IMC and Customer Satisfaction # 4---------------------------------------------------------------16 Conclusion Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment...
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...MUM Drinking Water 1 Group Members (MKT 465.Section-10) Name ID Farjana Akter Pinki 1210749030 Nowrin Binta Ali 1310137030 Abdul kuddus Ratan 1230100030 Sumayea Mahjabin Sivana 1310055630 A.K.M.Mustansir Billah Fuad 1211236030 Prepared For Israt Jahan Linda (IJL) LECTURER NORTH SOUTH UNIVERSITY DATE: 4th December, 2015 2 Serial No Content 01 Introduction, Brand audit objectives, scope, and approach 02 Background about the brand (self-analysis) 03 Background about the industry 04 Consumer analysis 05 Brand inventory 06 Elements, current marketing programs 07 POPs, PODs 08 Branding strategies 09 Brand portfolio analysis 10 Competitors’ brand inventory 11 SWOT analysis 12 Brand exploratory 13 Brand associations, Mental Map 14 Brand positioning analysis 15 Consumer perceptions analysis (vs. competition 16 The Customer-based Brand Equity Pyramid (CBBE) 17 Summary of competitor analysis 18 Brand equity evaluation 19 Strategic brand management recommendations and 20 conclusion 3 A brand audit is a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of the brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments. A brand audit is effectively...
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