...1+1 Tutoring Services: Marketing Plan Assignment 1: Part A Sade D. Mitchell Dr. James Fraser Marketing Management Strayer University Tuesday, April 29, 2014 Executive Summary 1+1 Tutoring Services is a tutoring service located in Rocky Mount, North Carolina that will offer tutoring assistance to student’s ages 5-18 years of age in all school subjects. These services will offer help to all students in the surrounding areas. The subjects consist of all math’s, all sciences, all English’s and foreign languages and precollege prep test. This tutoring service will evaluate and assess the needs of each student then prepare a customized plan to help them become successful students. This tutoring service will charge a fee for services and also accept federal funding through grants and vouchers. We will serve families with all types of backgrounds. Our motto is Education is worth the work. We will install that into all of our patrons and offer the greatest services at reasonable prices. Environmental Analysis 1+1 Tutoring Services is a small North Carolina base company located in Rocky Mount that will offer tutoring services in a wide variety of subjects. The company employs five tutors who are all college graduates who have degrees in a wide variety of subjects. The tutors are myself the owner and operator who has a degree in Business Management; Anthony Battle who has degree in English and Spanish and took several foreign language classes in college; Melissa Smith who has...
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...are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall S2, 2015 Wednesdays 6:00pm - 10:00pm October 26, 2015 December 18, 2015 Christopher Lloyd earned his MBA with a concentration in Information Systems from California State University Long Beach in 2012. Professor Lloyd teaches as an adjunct professor for courses in management, marketing, business, information systems management, and computer information systems for undergraduate and graduate level courses. His responsibilities include teaching and mentoring undergraduate and graduate students, and attending conferences and symposiums addressing strategic management, digital marketing, and search engine optimization. Professor Lloyd's "learning through application" approach earns him high praise from his students. His genuine interest in their career advancement and personal betterment can be seen in each of his lectures. INSTRUCTOR’S BIOGRAPHY While relatively new to academia, professor...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Discuss How the Following Organizations Would Be Arranged in Terms of the Depth and Breadth of Their Product Lines: In: Business and Management Discuss How the Following Organizations Would Be Arranged in Terms of the Depth and Breadth of Their Product Lines: Discuss how the following organizations would be arranged in terms of the depth and breadth of their product lines: A solo-practice family practitioner who does not deliver babies A multi-specialty group practice that provides primary care at five (5) satellite locations An academic medical center Shouldice Hospital in Toronto, which specializes in short-stay surgery for hernia repair According to our text, breadth "refers to the number of different product lines in the mix." (Berkowitz, 2011, pg 263) and depth "refers to the nimber of product items within each product line." (Berkowitz, 2011, pg 263) For a solo-practice family practitioner who does not deliver babies, the breadth of this organization is very narrow. The practitioner only has one practice and they have excluded themselves from delivering babies, which may be something wanted from a growing family. On the other hand, the depth of this organization can possibly still be great. They can offer family counseling services, perscription services on site, and...
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...Coffee Café Marketing Plan Marketing Management- MKT 500 Strayer University Coffee Café Marketing Plan Coffee Café is an initial start-up business that will sell high-end coffee to commuters along different areas of Charlotte North Carolina. Coffee Café will provide convenience and great service for commuters who desire to purchase a high quality cup of coffee within seven minutes from the comfort of their car. Supermarkets and fast food establishments that serve coffee are currently located throughout Charlotte. However, commuters have to exit their cars to get coffee, also only the supermarket carries the high-end coffee. Because the supermarket has a very congested entry and exit location, this causes a lot of commuters to not have the ability or convenience to stop. These customers would be the customers that we will initially target. Coffee Café will provide coffee services that will be matched by no other in the Charlotte area. We will provide high-end quality coffee and dining. Coffee Café will be conveniently located and the quality of service will be superior over our competitors, which will entice customers to make Coffee Café the place they want to drink coffee and dine. The mission of our business is to deliver services that: 1. Deliver superior value. 2. Offer outstanding quality 3. Are customized for the majority needs of the Charlotte N.C area- focusing first in the areas of Charlotte where the local competition doesn’t exist. Coffee...
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...The Marketing Mix Holly Brown MKT/421 April 24, 2013 Mary Hinds The Marketing Mix Starting in 1962 by Sam Walton, Wal-Mart grew into a major corporation that serves in 15 international markets, including more than 3,600 stores in the United States alone. In 2012, it was ranked #1 for the second year in a row on the Fortune 500 list. Wal-Mart is a widely known corporation that offers just about anything and everything a person could ask for. Known for their customer service, wide variety of selection, convenient locations, and ability to make customers happy, it is easy to see why the marketing mix that they use is a key factor in the continuing growth and success of the business. The marketing mix of a company consists of four components, or the four P’s: Product, Price, Place, and Promotion. Each part is something that is a part of the product’s marketing plan and is controlled. The four P’s are created and edited in order for the company to produce a marketing plan that serves the needs of customers and produces the most attainable income for the company. Product describes the types of products a company is marketing to increase sales. The price of these products determines how well a company will do compared to that of its’ competitors. The place in which the company is located will determine what types of customers will shop from the consumer. Last, the way in which a company promotes its’ products will determine the attention the company gets. For instance, if a...
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...MKT/421 May 4, 2012 Perceptual Maps Simulation Introduction While taking the simulation an individual can learn how to use the perceptual maps of marketing to their advantage in different markets. The maps are identified by way of “widely used tools in marketing that provide a visual representation of customer perceptions towards objects (products, brands or companies), and how these are positioned in the marketplace” (The Marketing Analysts, 2011) The paper discussion will explain the suggested results for the simulation in addition to individual outcome. The positioning and differentiation will also be explained and how they relate to the perceptual map simulation. While taking the simulation one could see that the product life cycle was effected during scenarios. Simulation The motorcycle company produced over 200,000 motorcycles a year and the most popular one is the Cruiser Thorr. Major problem came when the customer base started to change and the sales started to decline. The reason for the decline in sales is the demographic the motorcycle company decided to target. They decided to target the older generation and priced the Thorr too high for the younger generation. Being that the motorcycle company decided to market to the more mature demographic the company did not focus their marketing on the younger generation thus they were not even aware of the motorcycles. That decision had a great effect on the sale of the motorcycles. Only targeting the older...
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...Marketing Strategy for Product By Carlos Whisenhunt Lilhunt25@hotmail.com Marketing Management-MKT 500 Dr. Thomas L. Matula, Ph.D. Strayer University 05/02/2011 This paper will explain the marketing plan in more detail for southern style coffee shops. Southern style coffee marketing segment will be to supply not only the airports and surrounding areas but to also reach out to department food stores and market international online sales. To give more detail on the marketing plan I will explain four more questions in detail. First I will discuss the type of product the company will offer and identify its primary characteristics. Secondly I will discuss the product branding strategy. Next I will discuss how the product fits within a product line and the depth and breath of the line. Finally I will discuss how the product and target market strategies fit with the organizational strategy. Finally I will explain how the product and target market strategies fit with the organizational strategy. First, southern style coffee shop name speaks for itself. The company is all about selling coffee and to not only market particular demographics but to attract the non- coffee drinkers as well. The Southern style coffee shops have just begun business, and marketing is essential to its success and future profitability. The shops will offer a place for people to meet in a comfortable, person-to-person...
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...Marketing Products, Service Component, Product Expansion, and Market Changes Timothy Townsend Strayer University Dr. James Fraser MKT 500 Marketing Management November 3, 2013 Introduction This paper that will be read will describe what happens when the company that is being marketed is a catering business. The paper will give a basic introduction describing what the paper will be about and how the writer will inform according to the topics. Next, there will be background information given about the company and the product or service that will on the market for consumers and how it will improve their lives. Secondly, the way the product can be enhanced through a service component will be described in the section. The next topic discussed will go into detail about how the product or service can be expanded to other boundaries and how this will help the company itself. Lastly, the marketing changes will be shown and how this could impact the way the business operates and how it will deal with the different changes of the market. Product-Service Offered There are multiple companies in the market that provide food service to the consumers. Promotion is the key to being able to have a business recognized beyond the others. All companies market themselves differently to grab the attention of the target market. The After Five Catering Company uses such strategic marketing for its service. The service that is provided goes beyond that of other competitors and is well within...
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...Assignment #5 – MKT 500 Marketing Management 1. Introduction The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals for a planned discount internet café. Café Loco, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Café Loco is the answer to an increasing demand. The public wants a place to enjoy delicious coffee products, at discount prices; a place to socialize and share these experiences with friends and colleagues and access to methods of communication (internet, multi-purpose systems). Café Loco’s marketing team will perform due diligence and research the market leaders in the coffee house segment. Knowing as much as possible about the competition will provide the company with an understanding of its position in the marketplace. This will enable Café Loco to persuade the customer that it is better than the competition. Section 1 of this paper will be and introduction; Section 2 discusses the company’s competitors, and the strengths and weaknesses of each; Section 3 discusses how Café Loco plans to differentiate itself from the competition; Section 4 discusses the company’s intention to be a leader or follower within the industry; Section 5 assesses the macro-environment issues (legal, technological, social and economic) trends with which the business must contend with; Section 6 identifies the most significant...
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...ASSIGNMENT # 3: Pricing Strategy and Channel Distribution By Strayer University MKT 500 November 8, 2010 Abstract: The purpose of this paper is to discuss the Pricing & Distribution Channels of Baker’s Bed & Breakfast Inn. Unlike cookie cutter hotels, Bed & Breakfast Inns are unique and they provide there own characteristics, setting, and ambiance. At Baker’s Bed & Breakfast Inn we cater to our guest tastes and needs. Pricing Strategy: Owning and operating a Bed & Breakfast can provide both financial and personal rewards. In the United States Bed & Breakfast Inns are making a comeback, serving travelers who want a special personal home-like hospitality and a good breakfast to start the day. (Bed& Breakfast Inn Online, 2009) Baker’s Bed and Breakfast Inn take pride in providing our customer’s with a luxurious accommodations. Our prices for accommodation have been set at the higher end of the market as the client base is seen as in the mid to higher socioeconomic sector. Pricing scheme is based on a room rate per night, which includes breakfast. Prices for the weekends will be 10% higher than weekdays, and when guest stay three nights or more a discount o 15% will be applied to guest bills automatically. As there are not a high level of seasonality for guests coming to the region prices will be set at the same year round except for special events such as Easter, Thanksgiving, Christmas and New Years. At these special times a 10% surcharge will...
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...Marketing plan Name: Yiyao Wang Professor: Dr. Kevin Tullis Course: MKT 500 Strayer University : Date: 7/25/2014 Introduction According to Westwood (2013), a marketing plan is an outline of an organization's marketing strategies. A marketing plan outlines the current position of the organization in relation to its competitive advantage and the suitable courses of marketing actions that can be undertaken by a specific firm to increase its competitive analysis. When developing a marketing plan, several factors that can impact on the marketing efforts of the firm are put into consideration (Westwood, 2013). Such factors include the strengths of the firm to undertake its intended marketing plan and the threats it faces by undertaking to implement its marketing plan. Still, there are external factors that can impact on the marketing strategies of the firm (Kotler, 2011). Kotler (2011) provides that those marketing strategies that can impact on the marketing strategies of the organization are referred to as external environmental factors, and they are out of the control of the firm. Hence, it is necessary to consider them when developing a marketing plan in order to ensure that they do not contribute to the failure of the plan (Kotler, 2011). In this paper, the company to which a marketing plan is written is a multinational company which deals with manufacturing and selling of electronics. However, the company penetrated the international market recently and hence it has subsidiaries...
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...Marketing Mix University of Phoenix MKT/421 MARKETING Introduction Marketing mix is important for every company to choose which direction to go. The four p’s of marketing mix are product, price, place, and promotion. An evaluation mix of the four elements allows the company to achieve the expectations between the targeted customers and the organizational buyers. Elements of Marketing mix: • Product – The products or services offered to your customer: Their physical attributes what they do, how they differ from your competitors and what benefits they provide. • Price – How you price your product or service so that your price remains competitive but allows you to make a good profit. • Place (Also referred to as Distribution) – Where your business sells its products or services and how it gets those products or services to your customers. • Promotion – The methods used to communicate the features and benefits of your products or services to your target customers (About.com). Product Product is anything that a company may produce or a service that occurs to fix a specific problem. Companies that produce multiple products have an advantage in gaining the trust of customers. With each product a company produces a marketing plan must be in place for that item to secure the trust. If one product does not work properly, the customers would not think the other products the company produces are trustworthy. There are different products made by separate...
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...Marketing Plan: Boating Services Doctor Shirley McLaughlin MKT 500 Strayer University 5/12/14 Executive Summary To provide boat owners and their families with the best mobile boat repair experience by maintaining a passion for delivering quality services, satisfy customers' needs by providing timely, reliable and courteous service. This business entity will be formed in May 2014 with me, as the founder. I’m currently responsible for all business planning and decisions. There will be one a personal assistant who supports all administrative functions to include ordering supplies, interfacing with customers and providing customer support. The business will be located at Lake Jordan. Boating Services will provide emergency (on the water) repairs, tows and transport for boat launching. Additionally preventative maintenance and winterization service will be provided. One on one sessions for Lowrance electronic products are available for a fee upon request. The current banking institution is USAA. I am currently seeking investors. In the next 12 months, I’d like to add one contract worker on a fulltime basis through November and a part time from December through February. Form relationships in the local community and build an online presence that encourages the use of our services. PESTLE Test Competitive – Once it is launched, Boating Services will be the only entity offering mobile boat services; there appear to be no competitive concerns...
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...MARKETING STRATEGIES Contents I. General View 3 II – Executive summary 4 III – Current market situation: 4 IV – SWOT analysis: 12 V – Objectives and Issues: 13 VI – MKT strategies: 14 VII – Action programs and Budgets: 15 VIII – Control: 19 I. General View 1. History: Victoria's Secret is an American retailer of women's wear, lingerie and beauty products that is owned and run by the Limited Brands Company. This company was founded in 1963 in Columbus, Ohio. Victoria's Secret was started in San Francisco, California, in 1977 by Roy Raymond who was Business alumnus of Tufts University and Stanford Graduate School. He felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores. With this store he hoped that it could create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back rooms. In 1982, after five years of operation, Roy Raymond sold the Victoria's Secret Company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The Limited...
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