...MKT 500 ASSIGNMENT 2 PART B – YOUR MARKETING PLAN To purchase this, Click here http://www.activitymode.com/product/mkt-500-assignment-2-part-b-your-marketing-plan/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 500 ASSIGNMENT 2 PART B (YOUR MARKETING PLAN) Assignment 2: Part B: Your Marketing Plan Company’s Mission Statement and Company Introduction Company Introduction The name of the hypothetical company is Fresh Drinks Company. The core business of the company is to prepare and serve fresh drinks to a variety of customers across America and the international market. The idea to start the company can be attributed to the changes in health life styles in the recent world (Ferrell, 2014). Carbonated drinks such as Coke are decreasing in popularity. Many of the soft drinks consumers are now conscious of their health, and on the effects of the carbonated soft drinks. This led to the creation of the company to take advantage of the growing market for the non-carbonated drinks. The headquarters of the company is in Orlando, Florida. Since its inception, the company has witnessed substantial growth in its market share and expansion into the global soft drink market. The long-term plan of the company is to expand into the international market. On the other hand, the short-term plan is to increase its daily capacity to meet the ever in ... MKT 500 ASSIGNMENT 2 PART B – YOUR MARKETING PLAN To purchase this, Click here http://www.activitymode.com/product/mkt-500-assignment-2-part-b-your-marketing-plan/ ...
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...are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall S2, 2015 Wednesdays 6:00pm - 10:00pm October 26, 2015 December 18, 2015 Christopher Lloyd earned his MBA with a concentration in Information Systems from California State University Long Beach in 2012. Professor Lloyd teaches as an adjunct professor for courses in management, marketing, business, information systems management, and computer information systems for undergraduate and graduate level courses. His responsibilities include teaching and mentoring undergraduate and graduate students, and attending conferences and symposiums addressing strategic management, digital marketing, and search engine optimization. Professor Lloyd's "learning through application" approach earns him high praise from his students. His genuine interest in their career advancement and personal betterment can be seen in each of his lectures. INSTRUCTOR’S BIOGRAPHY While relatively new to academia, professor...
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...Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Georgia Jefferson Marketing Management – MKT 500 In My Own Words is an apparel company that carters to any and all that have something to say. In a society where everything seems to be “politically incorrect”, we feel like there is a time and a place to say and do almost anything and that place is on a t-shirt. Discuss the company’s advertising strategy and how it aligns with its marketing goals. Discuss how the effectiveness of the advertising will be measured. We want to make sure that the advertising is effective. One way is by track the orders. Since there is only one distributor, tracking in the first few years will be fairly easy. Cafepress gives invoices of items shipped and returned. If there is something wrong in the channel we can pin point. Discuss the promotional strategies that may be used in addition to advertising. We will be using a push strategy. We will attempt to motivate intermediaries to push the products down to their customers (Business: A Changing World Edition 7). We do not have the luxury do the pull strategy. In My Own Words can’t afford to give products away to draw interest. We want the customers to seek our product base on the lifestyle that they lead. According to http://rismedia.com, at least 80% of U.S. households have business card magnets on their refrigerator. We plan to create magnets and give them away. This way not only is our information in plan site but...
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...“MAKING MARKETING DECISIONS” Marketing Management (MKT 500) 1. What role does quality plays in the formation of attitudes? 2. How might Mercedes preclude any further dilution of its brand in the perceptions of consumers? 3. Comment on the effects of competition from Lexus and other brands on the search for information and decision making by consumers. 4. How do youthful consumers differ from older adults in terms of information search, personal influence, and auto product preferences? Role plays makes a huge statement in the formation of attitudes. Customers of who have been loyal buyers of Mercedes Benz expect to see consistency. When drastic changes are made it somehow puts Mercedes Benz in the light of luxury in the eyes of the consumer. With something as simple as wood paneling being removed from the normalcy the consumer starts to view differently. Luxury and quality are high standards of Mercedes Benz and these are the expectations of the consumer. Once again listening to your customer will always provide a better return in the long-term. Mercedes can avoid satisfaction with its consumers by including them in what they may want to see in there luxury cars or just state consistent to what customers are familiar with. Change can be a shock to many because it’s an unfamiliar place that many chose to stay away from. Luxury cannot be taken down to average or else it loses its taste. Lexus just as Mercedes Benz all represent high quality and there target...
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...Marketing Strategy for Product By Carlos Whisenhunt Lilhunt25@hotmail.com Marketing Management-MKT 500 Dr. Thomas L. Matula, Ph.D. Strayer University 05/02/2011 This paper will explain the marketing plan in more detail for southern style coffee shops. Southern style coffee marketing segment will be to supply not only the airports and surrounding areas but to also reach out to department food stores and market international online sales. To give more detail on the marketing plan I will explain four more questions in detail. First I will discuss the type of product the company will offer and identify its primary characteristics. Secondly I will discuss the product branding strategy. Next I will discuss how the product fits within a product line and the depth and breath of the line. Finally I will discuss how the product and target market strategies fit with the organizational strategy. Finally I will explain how the product and target market strategies fit with the organizational strategy. First, southern style coffee shop name speaks for itself. The company is all about selling coffee and to not only market particular demographics but to attract the non- coffee drinkers as well. The Southern style coffee shops have just begun business, and marketing is essential to its success and future profitability. The shops will offer a place for people to meet in a comfortable, person-to-person...
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...Enhancing the Market Plan MKT 500 - Marketing Management Dr. Adina Scruggs March 11th, 2012 Stacy Allen Just for Women has two direct competitors that are close to the Randolph, Massachusetts area. * Parade of Shoes whose shoe styles seem not be cutting edge. The price range for their shoes are $30-$100 . They offer brand name shoes at a discount and customers can order shoes online and receive then next day or ground at an additional fee. * Shoe Barn whose company tends to sell knock off brand just like name brands. Their shoe prices range from $10-$75. They offer kids and men shoes. Shoe Barns is a family owned business, and are focusing on customers to Their store suffers from disorganization, cluttered displays and poor customer service. To assess the strengths and weakness of Just for Women competitor we will use the Competitor capabilities Matrix, which is broken down into five major categories: The ability of the competitor to conceive and design new products. The ability of each competitor to produce the product or deliver the service. The ability to market. The ability to finance, and The ability to manage. When customers can not discriminate between products, they consider the product to be commodities and the main determinant of which product is purchased is price. The basis on which customers will choose your product over the competitors is called differentiate. Just for...
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...Assignment #1 – Market Segmentation and Product Positioning Marketing Management MKT 500 Assignment #1 – Market Segmentation and Product Positioning The Product: Unique jewelry designs The jewelry I design is made from genuine stones, pearls and crystals. The plan is to make it into an e-business. I also do custom jewelry. Sometimes it is difficult to find exactly what you want and visiting store after store hoping to find what you want feels tiring. Sometimes you find what you want but it’s made of fake stone and cheap material and it does not match your style. Custom design takes a little time, but it's worth it to get exactly what you want. Famous-name designer items can be extremely expensive and are easily copied. The same jewelry which is from a famous name designer can look exactly the same as the counterfeit but the price could be less than one-tenth of the original price. Famous-name designer items are not unique. They are mass produced and are worn by so many women. It does not make me feel unique. I would rather wear something that creates queries like “Where did you get this from?”, ”Who is the designer?”, “how much does it cost?” Actresses or pop stars set the trend for women. But usually it’s the younger generation who wants to ware a brand-named jewelry. And they don’t mind so much if it’s a counterfeit or fake; as long as it looks like what the pop star wore. Nowadays the market is full of fake jewelry usually mass produced in China. ...
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...Coffee Café Marketing Plan Marketing Management- MKT 500 Strayer University Coffee Café Marketing Plan Coffee Café is an initial start-up business that will sell high-end coffee to commuters along different areas of Charlotte North Carolina. Coffee Café will provide convenience and great service for commuters who desire to purchase a high quality cup of coffee within seven minutes from the comfort of their car. Supermarkets and fast food establishments that serve coffee are currently located throughout Charlotte. However, commuters have to exit their cars to get coffee, also only the supermarket carries the high-end coffee. Because the supermarket has a very congested entry and exit location, this causes a lot of commuters to not have the ability or convenience to stop. These customers would be the customers that we will initially target. Coffee Café will provide coffee services that will be matched by no other in the Charlotte area. We will provide high-end quality coffee and dining. Coffee Café will be conveniently located and the quality of service will be superior over our competitors, which will entice customers to make Coffee Café the place they want to drink coffee and dine. The mission of our business is to deliver services that: 1. Deliver superior value. 2. Offer outstanding quality 3. Are customized for the majority needs of the Charlotte N.C area- focusing first in the areas of Charlotte where the local competition doesn’t exist. Coffee...
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...Burch Dr. Deirdre, Guion Healthy Living through Food Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Marketing Management- MKT 500 Strayer University 11/27/2011 1. Discuss the company’s advertising strategy and how it aligns with its marketing goals. To advertise it is important that you understand who you advertising to and what kind of advertisement will get their attention. For the cook book we know our customers we have a consumer base with a minimum age of 18 that can cook. We will maximize our potentials by maximizing our commercials to air at the right time, and at the right place. Also consult and plan to advertise during health related programs that usually attract health conscious people. We need to understand the demographics and also bring in a company that analyzes viewing data for TV Programs; they can inform us on who is watching what and at what time they are watching it, they also inform us on information such as their race and ages. Our main targets are African Americans, who are at the minimum age of 18 and enjoy cooking. We are also planning on making use of online advertisement, the web has become a huge source of communication in the past decade, websites such as Facebook and My Space has an advertising strategy that picks what to advertise to either the left or the right of the screen based on what your profile status says, they also use things life your profile information. For example the day I changed my profile...
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...Marketing Mix University of Phoenix MKT/421 MARKETING Introduction Marketing mix is important for every company to choose which direction to go. The four p’s of marketing mix are product, price, place, and promotion. An evaluation mix of the four elements allows the company to achieve the expectations between the targeted customers and the organizational buyers. Elements of Marketing mix: • Product – The products or services offered to your customer: Their physical attributes what they do, how they differ from your competitors and what benefits they provide. • Price – How you price your product or service so that your price remains competitive but allows you to make a good profit. • Place (Also referred to as Distribution) – Where your business sells its products or services and how it gets those products or services to your customers. • Promotion – The methods used to communicate the features and benefits of your products or services to your target customers (About.com). Product Product is anything that a company may produce or a service that occurs to fix a specific problem. Companies that produce multiple products have an advantage in gaining the trust of customers. With each product a company produces a marketing plan must be in place for that item to secure the trust. If one product does not work properly, the customers would not think the other products the company produces are trustworthy. There are different products made by separate...
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...Market Segmentation, and Product Positioning MKT 500 July 20, 2013 Dr. Shalonda Warren Sony is a leading international conglomerate publically traded company operating in electronics. Sony holds a high standard of quality and technology leadership in the market. Sony is a Japanese corporation headquartered in Tokyo, Japan, and is amongst the top five most successful and largest to date. In 1945 Masaru Ibuka and Akio Morita started Tokyo Engineering Telecommunications Corporation in a derelict bombed-out building. Sony was established with a capital of a few hundred yens. In 1958 Ibuka and Morita changed the name from Tokyo Engineering Telecommunications Corporation to Sony. The concept behind the name derived from the Latin word “sonus” which means sound and “sonic”; the other name was “sonny boy” which is a popular expression used to describe a young person with a free spirit. The new name Sony captured the mood of both Ibuka and Morita along with a group of young people with a strong passion and energy for unlimited creation and unlimited possibilities. In order for Sony to move further into their destination they needed a mission statement. The mission statement is the purpose of the organization / corporation. It started by cogently articulating the organizations sole purpose for existence. Realizing the power and concept of a strategic vision ad mission both Ibuka and Morita set their site on the future. The thing that separates Sony from the rest is a statement...
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...Nikeem Wilkins MKT 500 Steven Englehart November 26, 2012 Discuss the company’s advertising strategy and how it aligns with its marketing goals. Marks autos number one goal is customer satisfaction. We have to make the customer happy and also make a profit. It can be problematic because you want to please everyone. The best approach is to focus on the core audience. That’s when advertising comes into play it can make a vast difference in sales. With the right advertisement your product will sale nonstop and the customers will be pleased. Marks Autos strategy is to stay loyal to our customers and listen to what they want. We want to make sure our brand has an image and we connect with our consumers. We will start local with the advertising at first to build customer relationships. One form of advertising will be our company’s website. This makes it easy to access information and also see different promotions we have for the customers. The 2nd form of advertising will be billboards on highways and throughout the city of Philadelphia. The 3rd form of advertising will be advertising via public transportation. We will advertise on buses, trains and etc. Also we will have a company vehicle with advertisement on it as well. I feel my advertising strategy compliments my marketing goals. We as a company want what’s best for the customer at all times. The customers make your company successful so you have to meet there needs on every level. My marketing goals and advertising...
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...Marketing Strategy for Products Tiffany Major - Cooper Marketing Management / MKT 500 Dr. Shirley McLaughlin October 30, 2011 Choices My business Choices will be a Not for Profit, based upon educating women and children in abusive relationships. It would include helping them find resources to remove them from their environment, getting into support groups, other therapeutic techniques and starting educational classes if needed. Choices would need to determine which marketing objectives were needed if it wanted to start. It would also need to determine where it would be in the next year or longer, how Choices would get there, and how it will in point of fact know if it met its goals or not. I believe marketing objectives are very important for Choices, since the company is a not for profit company funding is a major key component that plays a big part in Choices functions. Without the proper funding Major Choice will not exist. Marketing will be important because Choices would be life changing for women and children and would need to take certain steps to make the women and children happy and healthy. Laura Lake in Eight Steps to Marketing Your Nonprofit Organization states “Marketing is an unfamiliar concept for many nonprofit organizations. It's important that these organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs.” (Lake, 2011) Marketing...
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...Assignment 1: Company Introduction, Market Segmentation, and Product Positioning Put My Foot In It Cakes Lynda R. Gaston Dr. David A. Holness Strayer University MKT 500 – Marketing Management April 25, 2012 Write a detailed company background. Family functions are always a great way to introduce my creativity by designing new homemade cakes. Made and created by Lynda Gaston in 1992, my company, Put My Foot In It Cakes was born. Featuring homemade cakes, cupcakes and other delectable only the finest ingredients are used. Bringing my cakes to family functions and getting rave revues, thumbs up and the famous quote “Lynda, you put your foot in this cake”, a vision was born….Put My Foot In It Cakes. Create a strategic mission statement. Put My Foot In It Cakes strives to be the “I remember my grandmother’s cakes tasted exactly like this” in the Southern and Northern regions. Committed to bringing a personal touch to the palate, Put My Foot In It Cakes will bring joy and comfort in every bite. Everything we do reflects this mission and brings the values that make it possible. Determine and decide upon at least one foreign market for the product and service. Provide your rationale for this market. One foreign market that I have decided upon would be Canada. The reason I chose Canada is because they speak dual languages. There would be no large shipping costs and freight charges. Ground transportation can be used because Canada is a country in close proximity to America...
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...Positioning Trina Nelson MKT 500 04/20/2012 Dr. Eva M. Ananiewicz Strayer University Introduction Eboni Catering Company, headquartered in Cedar Hill, TX offers a variety of services to fit all of your culinary needs. At Eboni Catering Company our slogan is "from sushi to soulfood" which means that we specialize in customizing menus to fit your taste, event, theme and budget! Our mission at Eboni Catering Company is to be your one stop shop for all of your catering needs by providing fabulous food and outstanding service. Company Background Eboni Catering Company was founded by Chef Trina Nelson in Dallas, TX in 2012. Eboni Catering Company will offer a variety of cuisines from African American to Italian, Japanese to Cuban, and prepares food for Breakfast, Lunch, Brunch, Dinner, Appetizers/Hor d’oeuvres, or Light Snacks. Services will include full service, sit-down catering, passed Appetizers/Hor d’oeuvres, drop-off catering, personal/private chefing services, and menu planning. We have plans to expand into the home meal replacement market by collaborating with national grocery store chains to offer our meals in prepackaged form that can be taken home and reheated. Mission Statement Our mission statement at Eboni Catering Company is “Fabulous Food and Outstanding Service that exceeds expectations!” Our goal is to become your one stop shop for all of your food service needs. Foreign Market ...
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