MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW
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MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW
Assignment 4: A Message Without Words
Due Week 9 and worth 200 points
Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to.
Write a ten to fifteen (10-15) page paper in which you:
1. Copy or re-create the picture advertisement and include it on the title page.
2. Craft a message for this image and its appeal to the public on behalf of Benetton.
3. Define the goal of this campaign and the targeted audience with supporting rationale.
4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model.
5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address:
1. The technologies used along with expected benefits of each.
2. How the message and goals will be promoted.
3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified.
4. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
 Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
 Formulate an integrated marketing communications strategy to support a firm’s marketing objectives that incorporates an effective media plan, direct marketing and Internet-based applications, and other promotional activities to effectively communicate with customers.
 Develop an organizational concept to execute an integrated marketing communications strategy.
 Analyze audiences, assess alternatives, and develop needed sales promotional, public relations, and publicity actions to support an integrated marketing communications strategy.
 Integrate creative strategies into planning, developing, implementation, and evaluation of an advertising approach.
 Use technology and information resources to research issues in integrated marketing communications.
 Write clearly and concisely about integrated marketing communications using proper writing mechanics.
 Activity Mode aims to provide quality study notes and tutorials to the students of MKT 506 Week 9 Assignment 4 Strayer NEW in order to ace their studies.

MKT 506 Week 9 Assignment 4 Strayer NEW
Activity Mode, MKT 506 Week 9 Assignment 4 Strayer NEW, Home Work Tutorials, Home Work Solutions, Home Work Essay, Home Work Questions.ACC 565 Wk 7 Assignment 3, ACC403 week 2 assignment, ACC565 Week 10, ACCT 212 (Financial Accounting), ACCT 344 (Entire Course) - Devry, ACCT 344 Final Exam Latest 2014 - Devry, ACCT 346 (Managerial Accounting), ACCT 346 Midterm Exam Updated DeVry, ACCT 504, ACCT 504 Week 8, ACCT 553, ART 101 Week 8, Ashford BUS 401, ASHFORD BUS 640, Ashford HIS 204, ASHFORD MAT 222 Week 3, BA 215 (Business Statistics), BA 215 All Assignments Week 1 -8 - Grantham, BA 225, BA 260, BA 265 (Business Law II), BA 265 (Business Law II) FINAL EXAM, BA 340 All Course Assignments, BA 340 Human Resource, BA 370 (Employment Law), BA 405 Multinational Management, BA 470 Week 3 - 5 - 6 - 7, BA 470 Entrepreneurship, BA350 Principles Of Finance, BIS 155 Final Exam - DeVry, BIS 220 Final Exam, BSOP 429, BSOP 434 Entire Course - Devry, BUS 303 Week 2, BUS 303 Week 3, BUS 303 Week 5, BUS 311 Business Law, BUS 330 Week 1, BUS 330 Week 3, BUS 330 Week 5, BUS 401 Week 4 DQ 1, BUS 401 Week 4 DQ 2, BUS 402 WEEK 4, BUS 405 (Principles of Investment), BUS 475, BUS 475 Final Exam 100 MCQS, BUS 475 Final Exam 600 MCQS, BUS 599 (STRAYER), BUS 599 Assignment, BUS 620 Week 4, BUS 640 Week 1, BUS499 Asignment 4, BUS508 Asignment 1, BUS499 Assignment 3.
MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW
To purchase this visit here: http://www.activitymode.com/product/mkt-506-week-9-assignment-4-strayer-new/ Contact us at:
SUPPORT@ACTIVITYMODE.COM
MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW
Assignment 4: A Message Without Words
Due Week 9 and worth 200 points
Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to.
Write a ten to fifteen (10-15) page paper in which you:
1. Copy or re-create the picture advertisement and include it on the title page.
2. Craft a message for this image and its appeal to the public on behalf of Benetton.
3. Define the goal of this campaign and the targeted audience with supporting rationale.
4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model.
5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address:
1. The technologies used along with expected benefits of each.
2. How the message and goals will be promoted.
3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified.
4. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
 Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
 Formulate an integrated marketing communications strategy to support a firm’s marketing objectives that incorporates an effective media plan, direct marketing and Internet-based applications, and other promotional activities to effectively communicate with customers.
 Develop an organizational concept to execute an integrated marketing communications strategy.
 Analyze audiences, assess alternatives, and develop needed sales promotional, public relations, and publicity actions to support an integrated marketing communications strategy.
 Integrate creative strategies into planning, developing, implementation, and evaluation of an advertising approach.
 Use technology and information resources to research issues in integrated marketing communications.
 Write clearly and concisely about integrated marketing communications using proper writing mechanics.
 Activity Mode aims to provide quality study notes and tutorials to the students of MKT 506 Week 9 Assignment 4 Strayer NEW in order to ace their studies.

MKT 506 Week 9 Assignment 4 Strayer NEW
Activity Mode, MKT 506 Week 9 Assignment 4 Strayer NEW, Home Work Tutorials, Home Work Solutions, Home Work Essay, Home Work Questions.ACC 565 Wk 7 Assignment 3, ACC403 week 2 assignment, ACC565 Week 10, ACCT 212 (Financial Accounting), ACCT 344 (Entire Course) - Devry, ACCT 344 Final Exam Latest 2014 - Devry, ACCT 346 (Managerial Accounting), ACCT 346 Midterm Exam Updated DeVry, ACCT 504, ACCT 504 Week 8, ACCT 553, ART 101 Week 8, Ashford BUS 401, ASHFORD BUS 640, Ashford HIS 204, ASHFORD MAT 222 Week 3, BA 215 (Business Statistics), BA 215 All Assignments Week 1 -8 - Grantham, BA 225, BA 260, BA 265 (Business Law II), BA 265 (Business Law II) FINAL EXAM, BA 340 All Course Assignments, BA 340 Human Resource, BA 370 (Employment Law), BA 405 Multinational Management, BA 470 Week 3 - 5 - 6 - 7, BA 470 Entrepreneurship, BA350 Principles Of Finance, BIS 155 Final Exam - DeVry, BIS 220 Final Exam, BSOP 429, BSOP 434 Entire Course - Devry, BUS 303 Week 2, BUS 303 Week 3, BUS 303 Week 5, BUS 311 Business Law, BUS 330 Week 1, BUS 330 Week 3, BUS 330 Week 5, BUS 401 Week 4 DQ 1, BUS 401 Week 4 DQ 2, BUS 402 WEEK 4, BUS 405 (Principles of Investment), BUS 475, BUS 475 Final Exam 100 MCQS, BUS 475 Final Exam 600 MCQS, BUS 599 (STRAYER), BUS 599 Assignment, BUS 620 Week 4, BUS 640 Week 1, BUS499 Asignment 4, BUS508 Asignment 1, BUS499 Assignment 3.