MKT 562 Complete Course - Saint (All Dqs - MidTerm Paper And Final Exam)

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Module 1 Discussion
Pick two brands, one that has achieved significant resonance with you and one that has not. Provide a brief explanation why this is so.

Module 2 Discussion
Pick two brands that are competing in the same market. Identify the two most important positioning criteria for these brands. On a scale of 1-10, where 10 = best score and 1 = worst score, rate both brands in these two dimensions. Explain why you gave these ratings.

Module 3 Discussion
Please read the articleIs Digital Killing the Luxury Brandby John Ortved and then provide a critical analysis. The article can be found at:

You should address the following issues:
1. Provide a brief summary of the key idea(s) the author is trying to communicate
2. To what degree do you agree/disagree with these ideas and why?
3. Regardless of your answer in (b), how would you rate the job the author did in explaining and supporting the ideas presented in this article?
4. Not using an example already stated in the article, provide an example website or video illustrating the concepts discussed and briefly explain why it is an appropriate example.

Module 4 Discussion
Please read the article Three Questions You Need to Ask About Your Brandby Kevin Lane Keller and then provide a critical analysis. The article can be found through the Saint Leo University Library at:

You should address the following issues:
1. Provide a brief summary of the key idea(s) the author is trying to communicate
2. To what degree do you agree/disagree