There are two environment of marketing; the internal and external environments.

your job as a marketer is to create effective flow of goods and services from the point of production to your consumers despite various controllable and uncontrollable forces that do militate for or against you while making profit for your organization.

The external environment of marketing

The external environment of marketing is comprises of those uncontrollable forces outside of your organization. These forces that can influence your business are uncontrollable because you do not have any control over them, but yet, you can respond and adapt to their treats and influences with your controllable mix element from your internal environment.

The uncontrollable forces in the external environment are:

 Competition
 Government policies
 Natural forces
 social and cultural forces
 Demographic factors
 Technological changes

(1) Competition: competition refers to the numbers of similar competitive product brands’ marketers in your industry, their size and market capitalizations. You as a marketer might not have direct influence on them, but it’s important that you monitor their activities, and then design effective strategies using your controllable variables.

(2) Governmental policies: the government policies refers to the laws and legality that guilds the land, they go a long way to affect your business operations as a marketer. For instance, government restriction on the importation of a particular product might hinder the marketers playing in that particular field.

(3) Natural forces: this refers to the physical environment, it comprises of the available or lacks of natural resources that can vacillated or hinder your production output.

(4) social and cultural forces: the social and cultural