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Mkt Mix

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Submitted By JoyGaPch
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Marketing Mix Individual Paper

Joy Smith

MKT/421

April 9, 2013

Marketing Mix Individual Paper

Comcast is the largest cable provider of mass media, internet and places third with home telephone services in the United States. Comcast provides cable television, broadband internet, telephone service and home security to residential and communication customers in 40 states across the nation. In 2011 Comcast acquired 51% stake in NBCUniversal from GE, then the remaining 49% in 2013 at a cost of $16.7billion. They have several cable networks such as E! Entertainment Television, Style Network, G4, the Golf Channel and NBC Sports Network. Comcast understands the importance of marketing their products that create a successful mix of the right products. For example, the equipment they rent to customers must have a sleek compact design to fit in most entertainment spaces along with the highest quality of workmanship. The product element is the new product itself. Second, of all of the variables of the marketing mix, the selling price must meet the needs of a large number of customers in order for the company to make a profit and increase market share. In theory, price is really determined by the discovery of what customers distinguish is the value of the item for rent. For example, Comcast offers a DVR transmitter. This transmitter offers the ability to record a set of your favorite TV series shows, while you are away from home. The price point is set at an afford rate to allow customers to rent one for every room in their home. Comcast also incorporates researching the opinions from customers about pricing through email and telecom surveys. In addition, in order for Comcast to get the price right, it will involve examining their customers perception and the competitors’ products as well as costs of manufacturing. Marketing

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