Student Name and ID: Joe Smith, 99999
Assignment Number: WK1D1

Chapter 1 Case Study Questions – Harmonix

Question 1: What marketing management philosophy did Harmonix use at first, and how did their philosophy change?

Answer: This is where the student will type their answer to the first question in the case study.

Question 2: As a firm, how do you think Harmonix would describe its business?

Answer: This is where the student will type their answer to the second question in the case study.

Question 3: To whom was Harmonix’s product directed, and how did they create a product that would appeal to that audience?

Answer: This is where the student will type their answer to the third question in the case study.

Chapter 2 Case Study Questions – Disney

Question 1: Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into.

Answer: This is where the student will type their answer to the first question in the case study.

Question 2: How does Disney’s cross-platform franchising help create sustainable competitive advantage?

Answer: This is where the student will type their answer to the second question in the case study.

Question 3: Describe the marketing mix for one of Disney’s franchises.

Answer: This is where the student will type their answer to the third question in the case study.

Question 4: Describe the major components of Bob Iger’s strategic plan.

Answer: This is where the student will type their answer to the fourth question in the case