...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...Group Project Marketing Plan Introduction BRANDS which has been continuously voted as Asia’s Most Trusted Brand, is one of the brands of Cerebos Pacific Limited, whose version is to be the leading food and health supplements enterprise. BRAND’S contains different product lines. Our new product is Inner Shine’s Xylo-oligosaccharidea plus probiotics contains the popular probiotics spores, Xylo-oligosaccharides and dietary fiber, just contains 6Kcal and peach favor (A1) can help to maintain the digestive function, defecation and increase the intestinal peristalsis in order to make the stool soft and discharge smoothly and the above function has been proved by the Provedence University in Taiwan. (A2) and support that the ingredients are targeted the problem of digestive and constipation. To develop a marketing plan for our new product, we will firstly analyze the macro and micro-environment. Macro environment For demographic environment, changing in workforce means more people are educated (A3). Customers may increase awareness of the importance of health and the ingredients of the product. For economic environment, income is increased in general because of the minimum wage (A4) may cause people spend more money on buying the health supplements. According to the news, there are about 35% of people spent about $200 to $300 a month on buying health supplements (A5) every month. For cultural environment, as the government encourages citizens concern more about...
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...1.0 Introduction: the background of Youngcare “Youngcare was established in 2005 following the inspirational story of one woman’s battle to find relevant and dignified care” (youngcare, 2010)Youngcare is a not-for-profit sector in Australia, youngcare is a charity which takes care of young adults who have no choices and who is disable to take care of themselves. There are 7,500 young adults lived in Youngcare, however, 700,000 young adults are being cared at home. (Youngcare, 2010) Youngcare’s work is try to improve people’s awareness of high-care needs, looking for donations for the funds as well as manpower, lobbying to government for policy change and system update, and try to provide better and high quality services. (Youngcare, 2010) The Youngcare provide care, apartment, and services for the disable young people. Nowadays, youngcare try to expand their services, they decide to build sets of department for young people in different places in Australia. Thus, Youngcare need more donations, funds as well as manpower which can help them to realize their goals. On the other hand, the funds and manpower is still a big problem. How to attract consumers donate to Youngcare, is still need to do more analysis and researches. (Youngcare, 2010) 2.0 SWOT analysis 2.1 Definition of SWOT: SWOT analysis includes strengths, weaknesses, opportunities and threats. The internal factors to the organizations are the strengths and weaknesses, however, the external factors are the...
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...Marketing plan on SHEBA “প্রকৃত সাশ্রয়, সেবার আশ্রয়” PRINCIPLES OF MARKETING Course code: MKT-101 Section: 01 Group Name: Pioneer Marketing plan of SHEBA Submitted To: Natasha Hayat (NHT) Lecturer, East West University. Prepared By Name and id of group Members: Name | ID | Md. Sabbir Hossian | 2012-2-10-035 | Md. Imran Sarker | 2012-2-10-037 | Md. Anik Mulla | 2011-3-10-037 | Mazbah Uddin Bhuiyan | 2012-2-10-203 | Date of submission: 31/07/2013 Acknowledgement First of all, we would like to thank our lecturer Natasha Hayat; department of business administration, East West University. We are grateful to our instructor for her cooperation and help so that we could prepare such a marketing plan of a new business organization. Dynamic and transparent suggestion, constant guidelines, advice and very feasible work though out the project work which smooth the completion of the project. At last once again we lick to praise that person whoever comprehends this project with the name of almighty. 31/07/2013 Natasha Hayat (NHT) Lecturer, Department of BBA East West University. Subject: Submission of MKT-101 group project. Respected instructor, It is really a pleasure for us to submit a marketing plan on our new brand SHEBA. This is to let you know that all of our group members have contributed proficiently to the project. This was truly a fascinating experience for all of us. We have learned a lot from this project and that will be very useful for...
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...II international economic co-operation. The participating countries were concerned with the rebuilding of Europe and the global economic system after the war. There were two views on the role the IMF should assume as a global economic institution. British economist John Maynard Keynes imagined that the IMF would be a cooperative fund upon which member states could draw to maintain economic activity and employment through periodic crises. This view suggested an IMF that helped governments and to act as the US government had during the New Deal in response to World War II. American delegate Harry Dexter White foresaw an IMF that functioned more like a bank, making sure that borrowing states could repay their debts on time. Most of White's plan was incorporated into the final acts adopted at Bretton Woods. The International Monetary Fund formally came into existence on...
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...Food not only distinguishes and represents a culture, but can also reflect one's personality, lifestyle, and socio-economic status. America is made up of every kind of culture, nationality, and custom. Because America is mainly composed of immigrants and descendants of immigrants, there is no real "American cuisine, only Americanized cuisine and a multitude of cuisines taken from various cultures. The diversity that makes up America's cuisine is as varied as the diversity that makes up America. Also, as there are many cuisines that make up American cuisine, there are also many roles of food in American pop culture. From classifying gender and social status to providing fuel, satisfaction, and excuses, food affects people in many ways. Since I have come to college, I have learned to appreciate Korean food, which I have grown up eating. Korean food is part of the diverse group of cuisines that make up America's cuisine. Although I enjoy almost every type of food, I am partial to Korean food, the cuisine of my native land. One of my two favorite dishes is mandu soon dubu, which is a spicy tofu soup with dumplings cooked in it. The other favorite is dwenjang jjigae, which is a somewhat salty bean curd stew with tofu and various vegetables cooked in it. I like spicy or salty foods, which may explain why these two foods are my favorite, and also why I like seafood so much. When I go to my home in Torrance, I eat Korean food every day. As a result, when I am at school, I crave Korean...
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...Company G 3-Year Marketing Plan Assessment Code: MKT-VZT Student Name: xxx Student ID:xxx Date: 12/09/2014 Blend and Go Blend and Go Mentor Name: xxx Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Company G is a reputable electronics company that is well established. It has high research and development standards with extensive testing on products before release. Company G also boasts great relationships with suppliers and retailers. I am excited to announce the introduction of Company G’s first foray into the small electronics market with the Blend and Go, a revolutionary household blender that enables consumers to blend and go! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G’s Blend and Go is a dynamic...
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...A Business Marketing Plan: Hunger Solution & Training Company MKT 500-Marketing Management John Garven Strayer University, Lower Bucks County Dr. Tony Muscia I n s t r u c t o r September 6, 2012 Contents Introduction------------------------------------------------------------------------------------------ 3 Market Segmentation and Product Positioning #1--------------------------------------------- 5 Marketing Product # 2----------------------------------------------------------------------------- 10 Product Branding, Pricing, and Distribution # 3----------------------------------------------- 12 IMC and Customer Satisfaction # 4---------------------------------------------------------------16 Conclusion Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment...
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...Personal Branding Plan Xxxxxxx xxxxx MKT/421 October xx, xxxx I have been in the work force for over 20 years. I’ve worked in several different fields which include retail, law firm, postal service to insurance industry. I’ve been working in the insurance industry for the last seven years specializing in P&C claims with a focus on customer service. The environment I currently work in provides ample opportunity to deal directly with customers from all over the country. It is also a fast paced environment that is consistently changing which means adapting to the changes and quickly. Helping people each day work through their insurance claims takes patience, empathy and knowledge of the company and its policies. There are also licensing requirements that are required depending on what state the company wants me to work with. This is something done on my own time and depending on competitive I want to be within the company I could get licensed in each state. Companies I Would Like To Work For I’ve been working in customer service my entire career and intend to stay in that field to some extent. Since being in the insurance industry I have acquired licensees required to handle claims in various states. I company that I would interested in working for would be USAA. Outside of having a great customer rating they also have a good reputation from their employees. Already having insurance education and licensing is in my favor and means the company doesn’t...
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...Ryan McHugh Marketing Plan Southwest Airlines Green Initiatives Executive Summary Southwest Airlines was formed in 1971 as a small airline in texas offering services between Dallas, Houston, and San Antonio. Its goal at the time was to provide to customers an airline that got passengers to their destinations on time, for a low price, while making it an enjoyable experience overall. By taking these simple goals and making them a reality for customers, Southwest has been able to expand into a well know and recognized domestic airline. Today the company is able to fly over 100 million passengers a year to 66 cities across the U.S. offering over 3,000 flights daily. Southwest is focused on serving its customers with respect and satisfying customer needs to the best of their ability while maintaining the highest quality service and lowest prices. The company has been able to take advantage of the gaps within the domestic travel market where competitor airlines have failed. These gap exists in low cost service, onboard amenities, excellence in customer service, and the realization of a need for more environmentally friendly airline services. Research and projections indicate that the use of the current business plan coupled with the introduction of Green Initiatives will be sufficient in maintaining the current success and increasing future revenues for the initiatives. In 2007, Southwest began reporting on their current and future environmental initiatives. They have stated...
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...“SNAPS” Marketing Plan Student: Ebony Muldrow Professor: Dr. Karen Mountain Course: Marketing Management (MKT 500) Date: February 2, 2015 Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. Company Introduction Welcome to Snaps! Where all can come and show case their talent. Based in Washington DC, “Snaps” provides a place where adults can come, be entertained and showcase what there working with! We are a poetry café and lounge located in the heart of Georgetown. We believe in allowing our patrons the freedom of expression through spoken work, dance, rap, song and even portrait. Each night is a different occasion to celebrate the artist in each of you! Located 525 Old Georgetown Rd, Washington DC 20085, cover is 5 dollar to enter 10, to perform. Monday nights starts our sultry night, providing an atmosphere of peace and tranquilly. Allowing you to start your work week off right! Tuesday we come to watch poetry thought the eye of portraits. Wednesday, is dance that hump out your week Wednesdays, where we let loose and move our bodies to the rhythm of the beat. Thursday, we host our amateur rap battle night, (if you got rhymes, we let you shine). Friday is spoken word night. Come relax and tell us what’s on your mind. Saturday night, is come choose your poison night. We open up all art forms to be displayed. Would you like to sing, dance or just play and instrument? Choose wisely because after...
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...Marketing Plan Erik Wohler, Adnan Otovic, and Joshua Adamson MKT/421 – Marketing March 28, 2013 R. Scott Bluemel Marketing Plan: Phase I Overview of the Organization The entertainment industry is a vastly changing business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world of wonder and enchantment, or love and drama, for those who had more serious worries in the real world. With the progression of technology, movies have become a literal escape, with millions of followers across the globe. The movie industry has made such dramatic leaps in technology that the demand for movies and theaters has grown largely over the past 20 years. At Regal Cinemas, being one of the largest franchises across the globe, business has been remarkable. “Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,862 screens in 538 theatres in 38 states and the District of Columbia as of February 21, 2013, with over 211 million attendees for the...
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...Final Marketing Plan MKT 421 Final Marketing Plan There are many factors to consider when a company creates and launches a new product. Not only must the product itself exude quality and greatness, but it must also be backed by an outstanding marketing plan as well. Obtaining an exceptional understanding of the ways to effectively strategize, price, distribute, and promote a new product is necessary for the success of the new item. By implementing all of these factors within a marketing plan, any company or business may strive to be boundlessly prosperous in its given field. Business Overview Louis Vuitton, the brand, and the person, share humble beginnings. At the tender age of sixteen, Louis Vuitton began working as an apprentice in Paris, France in 1837. In a period when transportation occurred primarily by trains, boats, and carriages, luggage underwent a significant amount of wear. It was important for individuals to protect their belongings while traveling great distances and throughout long journeys. It was during his apprenticeship that Vuitton began building customized boxes and trunks tailored to meet the needs of clients. Seventeen years later, Vuitton embarked on the beginning of his own business. In 1859, the Louis Vuitton workshop began with merely twenty total employees, expanding later to one hundred workers in 1900, and again in 1914 to include 225 persons (Louis Vuitton, 2015). During the early 20th century...
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...1+1 Tutoring Services: Marketing Plan Assignment 1: Part A 1+1 Tutoring Services is a tutoring service located in Rocky Mount, North Carolina that will offer tutoring assistance to student’s ages 5-18 years of age in all school subjects. These services will offer help to all students in the surrounding areas. The subjects consist of all math’s, all sciences, all English’s and foreign languages and precollege prep test. This tutoring service will evaluate and assess the needs of each student then prepare a customized plan to help them become successful students. This tutoring service will charge a fee for services and also accept federal funding through grants and vouchers. We will serve families with all types of backgrounds. Our motto is Education is worth the work. We will install that into all of our patrons and offer the greatest services at reasonable prices. Environmental Analysis 1+1 Tutoring Services is a small North Carolina base company located in Rocky Mount that will offer tutoring services in a wide variety of subjects. The company employs five tutors who are all college graduates who have degrees in a wide variety of subjects. The tutors are myself the owner and operator who has a degree in Business Management; Anthony Battle who has degree in English and Spanish and took several foreign language classes in college; Melissa Smith who has a degree in Mathematics; Angela Caudle and Russell Rouse who have teaching degrees and are certified to teach grades K-12th...
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...Your Marketing Plan, Part 1 January 26, 2015 Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. The Magic Brush Janitorial Services, LLC mission is to become the recognized leader in its targeted market for outsourced janitorial and custodial services and is to “exceed customer expectations for high quality, professional janitorial services.” Services provided include general office cleaning, as well as specialized services such as floor stripping and carpet cleaning. The Magic Brush Janitorial Services, LLC originated in Richmond, Virginia and was founded by Yvonne Johnson and Irving Johnson with having more than twenty years of knowledge and experience in the commercial cleaning industry. Through their expertise, they will be able to bring the operations of the business to profitability within its first year of operations. 1. Develop an online presence by developing a website and placing the Company’s name and contact information with online directories. 2. Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. 3. Establish relationships with commercial property management firms within the targeted market. As long as there are commercial buildings, office complexes, banks, retail shopping centers, industrial facilities and medical centers, there will always be a need for...
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