Company G

3-Year Marketing Plan

Assessment Code: 318.1.5-06-15

Student Name: Cheri’ Mathews

Student ID: 000274594

Date: 08/21/13

Mentor Name: Eric Ansah-Antwi

Table of Contents

Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 9
Monitoring Procedures 9

Introduction

Company G is a well-recognized, established electronics company. Company G has designed an innovative pair of lenses that will give you the effect of looking at a cinema screen while watching your television.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product

Cinelens is a new electronic device designed to enhance the entertainment of watching television or playing video games. They give you the feeling that you are sitting in a movie theatre. These are glasses that you would wear to improve the quality of what you see on visual devices. You would also be able to zoom in to make the visual effect smaller if you wanted to. Cinelens comes with a remote station that is hooked up to your television or other video devices.

Cinelens would also give you the convenience of watching made for TV movies or DVD’s at home, while saving the time and money of going out to a