Company G

3-Year Marketing Plan

Table of Contents

Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9

Introduction

Company G is while well known for the superior electronics we currently have available has decided to expand into personal electronics, specifically an alarm clock to help not only teach but coax children into rising from bed. The Wake Up Call, is a new product designed with children in mind. As we excitedly move into the small personal electronic arena, the follow plan will display out current goals and how we plan to achieve them via our marketing plan.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product

This alarm clock will provide more features currently available on the market which will delight, entertain and help teach children to learn to read time. It will be perceived as higher quality because of the new products endurance under tough conditions, specifically, children. With its durability, guaranteed warranty and need for products from our channel partners, the product will be a successful addition to our current product line.

A function to display an accurate depiction of the solar system on the ceiling at night will be