...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: 03/05/2011 Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban singles and couples, affluent retires in South and Southeast cities,...
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...11/16/13 Mkt1 Marketing Plan k o pn G3Y aMa en P n C m ay - er r tg l ki a A ss et oeMK 1 eneA a , I 261 s s nC d: T Jnir m t SD 429 em f o T l f ot t b oC n n ae es Irdco ..................................... noutn..................................... t i .................................... 3 .................................... Mii Sa m n.................................. 3 so te et.................................. sn t .................................. .................................. Ma eO j te ................................... r t b cvs.................................. k e i .................................. .................................. 3 a eMa e...................................3 Tr t r t................................... g k ................................... .................................. Pout b cv .................................. rdcO j te.................................. e i ................................. 3 ................................. Pi O j te................................... re b cv...................................3 c e i ................................... .................................. P c O j te................................... l e b cv ................................... a e i .................................. 3 .................................. Po oo O j te................................ 3 rm tn b cv ................................. i e i ................................ ................................ C...
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...Scenario Your company has recently decided to expand into online sales. The company wishes to continue to sell its products in the retail stores located throughout the United States but they also wish to establish a presence on the Internet. Research the online marketing opportunities available for retail sales and provide a report to your manager which includes the advantages and disadvantages of marketing online, the potential impact of online sales to the company, and the requirements for a successful online marketing campaign. Main Ideas Advantages and disadvantages of online marketing Halligan, B. ( 2011). Inbound marketing. Retrieved from http://www.slideshare.net/HubSpot/101-awesome-marketing-quotes Fowler, G. (2009). Amazon cuts ties to affiliates in Hawaii. The Wall Street Journal. Retrieved from http://online.wsj.com/article/SB124638801268074915.html Lau, K. (2010). The advantages and disadvantages of online marketing. Retrieved from http://kevinklau.com/the-advantages-and-disadvantages-of-online-marketing/ The potential impact of online sales Cerf, V. (1995). Computer networking: Global infrastructure for the 21st century. Retrieved from http://homes.cs.washington.edu/~lazowska/cra/networks.html Barr, A. (2013). EBay holiday quarter sales jump: 2013 forecast cautious. Reuters. Retrieved from http://news.yahoo.com/ebays-fourth-quarter-revenue-rose-18-percent-212124057--sector.html Macaluso, N. (2001). Analysts cool to Amazon q4 projections...
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...Company G 3-Year Marketing Plan Assessment Code: Mkt1 Student Name: Rhonda Wilson Student ID: 000165977 Date: May 25, 2009 Mentor Name: Khirstin Hadley Table of Contents Introduction Error! Bookmark not defined. Mission Statement Error! Bookmark not defined. Market Objectives Error! Bookmark not defined. Target Market Error! Bookmark not defined. Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion Objective Error! Bookmark not defined. Competitive Situation Analysis Error! Bookmark not defined. Consumer Product Classification Error! Bookmark not defined. Analysis of Competition using Porter’s 5 Forces Model Error! Bookmark not defined. SWOT Analysis Error! Bookmark not defined. Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not defined. Threats Error! Bookmark not defined. Marketing Strategies Error! Bookmark not defined. Product Strategies Error! Bookmark not defined. Price Strategies Error! Bookmark not defined. Place Strategies Error! Bookmark not defined. Promotion Strategies Error! Bookmark not defined. Tactics and Action Plan Error! Bookmark not defined. Product Action Plan 7 Price Action Plan 7 Place Action Plan 7 Promotion Action Plan 7 Monitoring Procedures Error! Bookmark not defined. Mission Statement: Our mission is to provide top quality...
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...Name: Nathaniel S Keith Instructor: Course: MKT1 Date: June1 Company G 3 Years Marketing Plan Introduction G stems out as being a renowned company that deals with electronic appliances. Its designers and also engineers have endeavored to develop small appliances that bring forth efficiency as well as influence the market at a great extent. There is however a major problem in line with their current marketing plan, which pushes the company to seek alternative ways of tackling their marketing strategy. The new marketing plan is to set to take about three years to fully transform, with a major goal of commanding the given small appliances market. Mission Statement “We endeavor to provide the best quality small appliances for our client, within their affordability range and preferences”. The Product The given product from this new line will emanate as one being of top quality and effective in its given realm. The postulated concept prototype and also production one have brought out the fact that the appliances not only satisfy the needs of the clients but also promote the uniqueness in line with the design. The given design implications bring forth a distinct characterization of elegance, quality and art in its entire realm. This directly falls within the company’s mission, which works on quality and uniqueness. The stronghold of the new line which decreases on generation trends and enhances quality wich ultamitly spares the clients on costs. The masterful appearance and style...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Table of Contents Introduction Mission Statement The Product Consumer Product Classification Target Market Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model SWOT Analysis Strengths Weaknesses Opportunities Threats Market Objectives Product Objective Price Objective Place Objective Promotion Objective Marketing Strategies Product Strategies Price Strategies Place Strategies Promotion Strategies Tactics and Action Plan Product Action Plan Price Action Plan Place Action Plan Promotion Action Plan Monitoring Procedures Introduction Company G has come out with a new line of small appliances for their customers. This new line of products is to help those customers have more control and ease while using them. The company requested a new marketing plan be made in order to introduce the product and get attention from consumers that may be interested in using it. This is the marketing plan that will introduce not only the product, but the company and allow you to learn how it might be beneficial to have the product in your home. It can be something that you may want to purchase in the near future depending on the needs that you have in your household at the time so make sure to read on and learn more about Company G, what they provide, and how their products are able to help you in your every day life. Mission Statement “We enable consumers to improve...
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...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G has established a home appliance business in the US for 7 years. Core business activities include selling dishwashers, refrigerators, washing machines, and dryers, etc. Mission Statement Company G’s long term mission is enabling consumers to improve the quality and convenience of their lives by providing innovative electronic solutions. The Product Are you too tired to prepare a meal after work? Have fast foods become your eating habit? Do you want to eat healthy, but lack the time? Do you hate the hassle of cleaning after cooking? Now we will introduce our innovative new product called 8-1 Versatile Cooking Pro. This new product is combines the functions of grilling, roasting, boiling, air frying, steaming, stewing, baking, and stir frying (it comes...
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...Name: Nathaniel S Keith Instructor: Course: MKT1 Date: June1 Company G 3 Years Marketing Plan Introduction G stems out as being a renowned company that deals with electronic appliances. Its designers and also engineers have endeavored to develop small appliances that bring forth efficiency as well as influence the market at a great extent. There is however a major problem in line with their current marketing plan, which pushes the company to seek alternative ways of tackling their marketing strategy. The new marketing plan is to set to take about three years to fully transform, with a major goal of commanding the given small appliances market. Mission Statement “We endeavor to provide the best quality small appliances for our client, within their affordability range and preferences”. The Product The given product from this new line will emanate as one being of top quality and effective in its given realm. The postulated concept prototype and also production one have brought out the fact that the appliances not only satisfy the needs of the clients but also promote the uniqueness in line with the design. The given design implications bring forth a distinct characterization of elegance, quality and art in its entire realm. This directly falls within the company’s mission, which works on quality and uniqueness. The stronghold of the new line which decreases on generation trends and enhances quality wich ultamitly spares the clients on costs. The masterful appearance...
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...Company G 3-Year Marketing Plan Jessica Chapman – 000200084 Western Governor’s University MKT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G has a long standing reputation of quality and innovation in its products. This reputation stems from the consumer confidence the company has delivered since its inception in 1981 by the inventor, Ash Williams. Mr. Williams always valued the consumers who were willing to use new, unfamiliar products. He felt that these new products needed to be convenient and of the highest quality, as not to disappoint these courageous consumers. Company G has never faltered from this tradition as it has grown, and the Shop Smart line is set to promote Company G’s reputation to even greater heights. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing...
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...318.1.5-06-15 (2008) ________________________________________ Introduction: Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances. Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the current market. As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit potential of one small appliance from the new product line. The president has suggested that you use the “clean sheet of paper” concept as you develop the plan; therefore, during the time you are creating the new plan, all details of the company’s existing electronics marketing plan are to be considered irrelevant. The intent is that current strategies, practices, etc., will be considered for relevance and possible continuance only after your new plan has been presented to and is understood by top...
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...Introduction Company G is a leading provider of home fitness equipment. We specialize in high quality elliptical machines designed to last. Mission Statement “We make it easy to exercise! By providing a gym quality work out in the convenience of your own home”. The Product The Power Pro 3000 is the world’s smallest electric stepper. It is the size of a shoe box but is equipped with features necessary to obtain a gym quality workout. The Power Pro 3000 is pre-programmed with 6 quick workout applications designed to help you reach your desired goals. Adjustable resistance and incline increases your workout intensity to elevate your heart rate and shed those unwanted pounds! The Power Pro 3000 includes a Heart Rate Monitor and an LED light information center. The Power Pro 3000 is constructed from commercial strength galvanized steel which provides the same comfort and stability of higher cost gym machines. While the Power Pro is just as powerful, sturdy and dependable as gym equipment, it is much smaller, quieter, flexible and perfect for the home. The Power Pro 3000 has a space saving design that is perfect storing in the closet or sliding underneath the bed. The ultra-quite engine of the Power Pro 3000 is ideal for working out while reading, watching your favorite movie or during the baby’s nap time. Consumer Product Classification The Power Pro 3000 consumer product classification is shopping. The Power Pro 3000 is of high quality but it is not a specialty product...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Jeremy McDonald Student ID: 000230970 Date: July 25, 2013 Mentor Name: Lindsey Thurgood Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 8 Price Strategies 8 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 10 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G, a well-established and highly regarded producer of high end consumer electronics and appliances, has done it again with the introduction of the industry’s most dependable and long lasting product ever. Company G has developed the next generation of interconnected devices for our universally recognized XG product lines. Our new product, the XG Elite Microwave, will allow our target market to seamlessly connect their digital devices to a state of the art sound system, improving the quality of their cooking experience and making everyday tasks more enjoyable and convenient. The following marketing plan will...
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...This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided. SECTION A – Product and Target Market The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits into the market must be well understood in order to market it effectively. The target market must also be a fairly narrow, specific group of customers for this task. Product Product Description & Support of Mission Statement: Describe the different features of your product, then explain how that feature supports the given mission statement Example: Product Description: ACME Roadrunner pellets Mission Statement: Our mission is to delight our customers and channel partners by providing high quality, effective roadrunner pellets with timely delivery, superior customer service, and the best warranty in the industry. Feature: potent roadrunner deterrent chemicals How this supports the mission statement: The concentrated formula makes our pellets more effective...
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...Company G 3-Year Marketing Plan Assessment Code: CHV1 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction Company G has become a well established, highly rated & trusted brand by consumers. Company G prides itself on the innovation of new electrical appliances that provide convenience and improves the quality of consumer’s lives. Our new product, the SmartCooker, makes is convenient and makes life simpler by allowing customers with busy lives to come home to a home cooked meal. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” Product Description and Classification Our new product, the SmartCooker, is a current and modern version of the Crock Pot. The new SmartCooker interacts with an app with any smart device. The app...
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...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is while well known for the superior electronics we currently have available has decided to expand into personal electronics, specifically an alarm clock to help not only teach but coax children into rising from bed. The Wake Up Call, is a new product designed with children in mind. As we excitedly move into the small personal electronic arena, the follow plan will display out current goals and how we plan to achieve them via our marketing plan. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product This alarm clock will provide more features currently available on the market which will delight, entertain and help teach children to learn to read time. It...
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