...Assignment On Segmenting, Targeting, Differentiation and Positioning of “Nando’s” Segmenting, Targeting, Differentiation and Positioning of Nando’s Course: Marketing Management Submitted By: Md. Nahidul Islam Ratul ID: 2012-1-10-042 Susanta Basak ID: 2011-2-10-349 Md. Rakibul Bhuiya ID: 2011-2-10-347 Sharif Ahmed ID: 2011-1-10-349 Submitted To: Mahmud Zubayer Senior Lecturer Department of Business Administration East West University Date of Submission 19th August, 2013 Letter of Transmittal August 19, 2013 Mahmud Zubayer Senior Lecturer Department of Business Administration East West University Subject: Submission of Assignment Dear Sir, We are very pleased to submit this assignment on “Nando’s” as you have permitted us in this semester. We are honored to prepare this assignment under your guidance since it gave us the opportunity to know the current marketing status of “Nando’s” and analyze its marketing condition. We tried our level best and to accumulate the information for you as comprehensive as possible. We will be obliged to provide further clarification on this report whenever necessary. Sincerely Yours, Md. Nahidul Islam Ratul ID: 2012-1-10-042 ................................. Susanta Basak ID: 2011-2-10-349 ………………………….... Md. Rakibul...
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.... Loyalty in Companies Student’s Name Institution Course Tutor Date Loyalty in Companies Woolworth is among the most recognized high end clothing brand serving the global market. I and many people I know are loyal to Woolworth clothing collections. The loyalty is based on the high quality of the products offered by the corporation, affordable prices, and the incredible customer care service. Many would agree that building community and loyalty successfully requires trust, which is the hugest factor. From the psychology and marketing perspectives, there are different methods that companies can use to build confidence (Lucas, 2009).The first method is through their dedication to producing high-quality products that meet the specific needs of the consumers, ensuring memorable experiences, and seeking the insights of the users. Consistency in the services offered is another vital aspect since a slight change might make the consumers lose their loyalty (Lucas, 2009). Some ethical obligations and issues come with trust after its establishment. First, the company can even fail other consumers in a bid to meet the requirements of the customers whose trust has already been established. A company also has an ethical obligation to do its best so as to be consistent with the services and products offered. At least, consumers should trust some companies (Rylatt, 2003). Only those firms that are authentic, ethical, and dedicated ought to be believed since, at the...
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...BSc Finance BSFI Curriculum Plan (Updated on 19-Oct-2012 11:02:52 AM) *Note 1: As part of the graduation requirement, students must complete at least 30cu of level 3 courses & above from the compulsory & major. *Note 2:Students are strongly advised to follow the proper progression of course level (ie, take level 1 courses before level 2, and level 2 before level 3). *Note 3: Timetable- Detail of the class day, week and term would be reflected on the table below. If it is blank, a separate timetable will be issue to you at a later stage. COMPULSORY - 80 Credit Units Code ACC201e Name Financial Accounting Credit Jul Units 12 5 Y Jan 13 Y Jul 13 Y Jan 14 Y Last Presentation Time Table 2018/07 FRIDAY WEEK 1 TERM 1 FRIDAY WEEK 1 TERM 2 THURSDAY WEEK 2 TERM 1 MONDAY WEEK 2 TERM 1 MONDAY WEEK 2 TERM 2 TUESDAY WEEK 1 TERM 1 Pre-requisite Excluded Combination BFSZ231 or BFSZ333 or CUL207 BFSZ231 or BFSZ333 BSZ220 BSZ150 BSZ150 BUS101e & BUS103, HRM201 Grouping Remarks . Lab* NONLAB NONLAB NONLAB NONLAB NONLAB NONLAB ACC203e BUS105e BUS201 BUS203 BUS206 Managerial Accounting Statistics Contract and Agency Law Company Law and Corporate Governance Managing People 5 5 5 5 5 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y 2018/07 2016/01 2016/01 2016/01 2020/01 Page 1 of 9 Code BUS488 Name Strategy Credit Jul Units 12 10 Y Jan 13 Y Jul 13 Y Jan 14 Y Last Presentation Time Table 2016/07 SATURDAY - Pre-requisite Excluded Combination BUS499 Grouping Remarks Lab* To take in final...
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...International Islamic University Faculty of Management Sciences Program Requirement Duration Undergraduate Core Courses Undergraduate Electives Undergraduate Specialization Project / One Additional course Internship Total Credits Hours 4 Years 60 24 12 3 6-8 Weeks 135 SCHEME OF STUDIES FOR BBA (HONS) 4 YEARS PROGRAM Summary General Courses Undergraduate Core Courses Undergraduate Electives Undergraduate Specialization Project / One Additional course Total Credit Hours 36 60 24 12 3 135 Undergraduate Core Courses S.NO C. CODE TITLE 1. ACT201 Principles of Accounting 2. ACT501 Financial Accounting 3. ACT301 Cost Accounting 4. FIN201 Business Finance 5. FIN505 Financial Institutions & Markets 6. FIN501 Financial Management 7. MKT201 Principles of Marketing 8. MKT507 Marketing Management 9. MGT202 Principles of Management 10. MGT502 Human Resource Management 11. MGT501 Organizational Behaviour 12. MGT507 Operations Management 13. MGT401 Entrepreneurship 14. MGT506 Business Research Methods 15. GEN501 Business Communication & Report Writing 16. ECO201 Principles of Microeconomics 17. ECO202 Principles of Macroeconomics 18. GEN303 Creative Thinking and Reasoning 19. FIN301 Islamic Banking & Finance 20. QNT501 Mathematics & Statistics for Business Sub Total Approved Scheme of Study BBA (Hons) 4 Year Program 60 GENERAL COURSES S.NO 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. C. CODE GEN103 GEN104 GEN110 GEN113 GEN111 GEN107 GeN108 MGT201 ITM201 GEN202 GEN301 GEN302 COURSE...
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...Final Exam Study Questions: Fall 2010 MKT201 1. Describe and discuss total revenue, average revenue, and marginal revenue. • Total revenue- price x quantity (money received from the sale) • Marginal Revenue- change in total revenue/ change in total sales (additional revenue added by an additional unit of output, or in terms of a formula) • Average Revenue- the revenue generated per unit of output sold. It plays a role in the determination of a firm's profit. Per unit profit is average revenue minus average (total) cost. 2. Explain how to conduct a break even analysis. Show how a break-even point is calculated. Illustrate what a break even chart looks like. 3. What is a marketing channel? What is its function? • is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process. 4. Describe and explain the relationship between marketing channels, supply chains, supply chain management, and logistics management. Provide examples. 5. Define Marketing and Social Marketing. Explain the similarities and differences between commercial and social marketing. 6. Discuss and describe the three forms of consumer ads. Discuss and describe the three forms of industrial ads. • 486-487 • 3 types • Consumer Product: focus on selling...
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...Bangladesh Ltd.” Dear Sir, It gives us an immense pleasure in submitting to you the term paper Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Which is the topic under our observation? While preparing the report, we closely focused on the topic & tried to collect most complete information available. We believe that it will provide you a clear scenario of e-advertising about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Scanner, Course- MKT201; Section- 01 Hasnat Jahan Nira _______________________________ Md. Abul Kalam _________________________________ Md. Abu Bakar Siddique Bhuiyan __________________________ ACKNOWLEDGEMENT At first we express our deep sense of gratitude to almighty ALLAH for His infinite grace that allowed us to complete this assignment successfully. We sincerely express our thanks to our honorable course teacher MAHMUD ZOBAYER, ASSISTANT PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, EAST WEST UNIVERSITY; for giving us the task to prepare this term...
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...an immense pleasure in submitting to you the term paper Factors Influencing Consumers’ Buying Pattern Towards “Mineral Water” in Bangladesh: A study on “Super Fresh Drinking Water” Which is the topic under our observation. While preparing the report, we closely focused on the topic & tried to collect most complete information available. We believe that it will provide you a clear scenario about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Adventure, Course- MKT201; Section- 02. Md. Abdur Rshid _______________________________ Tanvir Hasan________ Md.Farhan Safa _______________________________ Farhana Yasmin _______________________________ 1. ACKNOWLEDGEMENT First and foremost we would like to express our gratitude and indebtedness...
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...Term Paper Marketing Management (MKT201) Sec: 6 Topic: Marketing plan for Energypac Energy Saving Bulb Submitted To: Afreen Choudhury Lecturer Department of Business Administration Submitted By: Date of submission: 8th August [pic] Table of Contents |Topics |Page | |Executive Summary |4 | |Industry Analysis |5 | |Company Background |5 | |SWOT Analysis |6 | |Porter five Analysis |7 | |Product Description |8 | |Market Analysis |9 | ...
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