...Marketing Plan Guide Marco A. Lugo August 08, 2014 Principles of Marketing MKT230 A04 Professor Samantha Bietsch Marketing Planning Guide Section 1 – The Environment (Module 1) * Introduction to Marketing * The Marketing Mix Product – The Waters Bottling Company will be providing three different packaging options for our consumers. 1. 1 Gallon Containers – * This product will serve consumers looking for the best water to bring home or on all day events without the hassle and environmental impact of 11 bottles per gallon of water. 2. 16.9oz Bottles – * This option provides consumers with a sufficient amount of water for about one hour of vigorous outdoor activity. This is also the size that most single flavor packages make. This could provide an opportunity to offer our own flavor additive later or easily partner with a flavor additive company 3. 12oz Bottles – * This is size that is both most widely produced and purchased. We can sell these in cases or as individuals Price – To establish our pricing there will be several things we will need to take into consideration. 1. We must know what the market can bear – * What is the price range that consumers are currently paying for comparable products? * According to our company specs of our product, where do we fall in the quality range of our competitors and what is that price range? * What is our total overhead...
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...Associate Level Material Appendix D Customer Relationship Management (CRM) Review the examples of Customer Relationship Management (CRM) characteristics found in the table below. In your own words describe at least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers. |Characteristic |CRM Activity | |Share of Customer |Share of customer is a percentage of an individual customer's purchase of a product that | | |is a single brand. As one example I would like to use the “As Seen on TV”, products. Even | | |though it is not just one brand this firm offers incentives that would allow the customer | | |to continue purchasing products from them. Another example would be a food brand name | | |“Kellogg's”. This brand name food product has constant sales on their product and markets | | |the food to be healthy and nutritious. This draws in not only the customer but children as| | |well. The last example would be “Victoria Secrets”. Though they offer semi-annual sales | |...
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...MKT 230 Complete Course MKT230 Complete Course Click below link for Answer http://workbank247.com/q/mkt-230-complete-course-mkt230-complete-course/20687 http://workbank247.com/q/mkt-230-complete-course-mkt230-complete-course/20687 MKT 230 Week 1 Discussion Assignment 1 Autobiography By Thursday, November 5, 2015, submit your autobiography to the appropriateDiscussion Area. Include the following information in your autobiography: * Name * Profession * What is your reason for taking this course? * How can a course in marketing help you with your objectives? * Think of any two instances from your life when you did some kind of marketing. * Do you think that having a formal education in marketing would have made you react differently in those situations? Take note of your reply to this question and compare it with your views after you have completed the course. MKT 230 Week 1 Discussion 2 Assignment 2 Identify Product & Marketing Mix 1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.) 2. Identify/ create/ build a Marketing Mix for this product as it is today. 3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product. Your post should be written about the marketing activities of a well-known...
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...Marketing firms use many sales promotion techniques to attract and retain customers. There are four that are the main ones. They are the use of: (1) discounts and deals (2) increasing industry visibility, (3) price based consumer sales promotion, and (4) attention- getting consumer sales promotion. Discounts and deals can be summarized as enticing customers through some offer that can considered a “good” deal. For example, things like “buy one get one free” offers can be considered in the discounts and deal category of sales promotion techniques. In a way, discounts and deals are promotions where the company selling the product are giving away their product on a structured price or offer where it is different from its normal circumstances. Another example can be a something found in today’s economy where many retailers are offering 20% off discounts on all older car models or anything of that sort. Though these examples are geared to everyone in general, discounts and deals usually can be geared towards trade among wholesalers and retailers. An example for that can be salesmen within the company can receive bonuses if they can push more products out the door. The second category of sales promotion techniques is increasing industry visibility. In short, this technique just makes the product well known in smaller ways and even bigger ways. For example, a company might put their logos on coffee mugs or refrigerator magnets. Many realtors do this, they want to promote their services...
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...Assignment 2: Promotion Mix/ Personal Selling & Global Markets MARKETING PLAN Cassius Matthis Principles of Marketing | MKT230 BLC | AN150326.0429.5W April 27, 2015 Russell Corpron The Waters Bottling Company 2015 Marketing Plan TABLE OF CONTENT Section 1 – The Environment * Introduction to Marketing * The Marketing Mix * The Marketing Environment * Marketing and its relationship with other functional areas of business * Strategic Marketing * Planning Process * Strategy * Organizational Levels * Goals and Objectives * Planning Gap * Ethics in Marketing Section 2 – Market Research & Targeting * Market Research * Research Methods & Data Mining * Market Research Process * Consumer Behavior * B2C vs. B2B * Consumer Decision Making Process * Factors Affecting B2C and B2B consumer behavior * Market Segmentation * Market Segmentation Concepts * Segmentation Process * Segmentation Strategies * Target Marketing Section 3 – Product & Price * The Product * Product Levels: Core, Actual, & Augmented (Packaging) ...
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