RUNNING HEAD MARKETING PLAN

QMC’s Marketing Plan
Simon Sayez
MKT305-1002B-08 Marketing and the Virtual Marketplace
CTU Online

QMC’s Marketing Plan
Expansion, a phrase all businesses love to hear but few get to experience. At QMC, this is but a small stepping stone to our overall goal which is to be the most trusted provider in the Personal Computer industry. The time has come for QMC to officially establish a marketing plan that will lead us into the future. As you all know, our local locations are doing extremely well, there are literally lines at every location all day, every day. From a financial angle, we were able to establish a partnership with a couple of manufacturers and suppliers by agreeing and on a long-term contract at a very reasonable price. No one else has been able to provide customer care services, installation of software prior to shipment (if software is sent to QMC prior) as well as selling computer parts, laptops, and full systems. For this reason alone, customers consider QMC a cut above the rest.
Through careful market analysis we have finally determined who our target audience is. Now before I go into more detail, obtaining the information was no easy feat. for our marketing department. Basically they went through the local census countless times, sent out intricate marketing surveys that isolated the consumers by their computer use and finally by the analyzing all the final sales at our local stores by age group . A lot of man hours went into just finding the target audience but it was well worth it. Our target audience is composed of the college students, small business owners, and PC enthusiasts. Although it is a broad audience, it can still be segmented in a way that will benefit all parties. What I propose we do is run our ad campaign by having different content on each medium and showcasing our most popular