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5/17/2014
Raise awareness about the use of water in Vietnam
Assignment – MKT370 – Consumer Behavior

Tutor : Pham Duong Phu
Nguyen Duy Hung 304044
Nguyen Xuan Trang 304055
Mai Ngoc Duc 304037
Dang Ngoc Minh 304026
Dinh Viet Hoang 304030

Table of Contents
1.0 Situation Analysis2
1.1Market Analysis3 1.2 Implication of situation analysis 4
2.0 Objective5
2.1 Marketing Objective5
3.0 Marketing Strategy 3.1 Marketing Segmentation7 3.2 Marketing Mix…………………………………………… 9
4.0Budgets………………………………………………………. 12
5.0 Implementation and Control…………………….. 13
References ……………………………………………………….14
Executive Summary……………………………………………15

1.0 Situation Analysis
Water resources are sources of water that people use or can use these different purposes. The water is used in agricultural activities, industrial, residential, recreation and the environment. Most of the works are in need of fresh water. 97% of water on Earth is salt water, only 3% is fresh water. But now the water resource is almost depleted by many reasons, one of the most important reasons is that human activity.
The using water resources are not reasonably had led to more serious consequences affecting the living environment of the curve and the entire creature on Earth. So the theme "Marketing strategy aimed at raising awareness about water use in Vietnam" with the aim of analyzing the current water market situation and give marketing strategy aimed at raising awareness of water resources use in Vietnam. From there to help people see the importance of water resources, contributing to raise awareness in protecting water resources and protecting their habitats.

1.1. Market analysis
In recent years, the water supply system of the Vietnamese Party, government investment priority interest to renovate and