...Company Introduction, Market Segmentation, and Product Positioning Tavis Goins Dr. Adina Scruggs Marketing management 500 July 16, 2013 Abstract Couture Candy is a self-owned bakery and candy shop in Jackson, MS that dedicates its business in creating beautiful and delicious unique cakes, dessert bars and custom candy. Couture Candy has been appreciating and serving its objective market since 2009 with its pioneering notion of designing extreme wedding Cakes and making custom gifts out of imprinted candy covered fruit. We create our fruit arrangements mixing the idea of a fruit basket with development motivated by the floral industry. We aim to set a high standard in the wedding cake industry by providing intricate designs and gourmet ingredients, also including a element of design. We strive to convey happiness to all occasions of life such as: Weddings, birthday parties, anniversaries, holidays and other special occasions. We offer a wide arrangement of mouthwatering fresh products, chocolate covered fruit, and handmade arrangements and wonderful baked goods. Couture Candy creates these magnificent deserts to order for delivery, pick-up and soon online seven days a week. Company Background, Mission Statement, Couture Candy is a trendy twist on the everyday Cake Bakery in Jackson Ms. It is this company’s goal to change people’s idea of what cakes can be by setting a new standard our customers. Our mission is to provide delicious, high-quality Cakes and specialty deserts...
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...Marketing Segmentation and Product Positioning Kitty Playland Academy 10/27/2012 MKT500 Marketing Management Mission Statement Kitty Play land Academy (KPLA) mission is to provide a nurturing, mentoring, and educational facility that will prepare your child for all of their educational needs for years to come. With twenty-four (24) hour access, we are open to assist in your child’s health and educational needs at any time, day or night. Whether it is to build character, self-confidence, intellectual or social skills, or prepare for academics, we have what you are looking for to prepare your child to be the best. All of the educators at KPLA will be highly trained and educated individuals who possess at least a bachelor’s degree in the educational field from an accredited institution of higher learning. They will also have to complete and pass certification exams that are comparable to the certification needed by the state of South Carolina. All employees will be carefully screened and criminal background checks are administrated at the time of hire and at random times on a yearly basis. All staff receives yearly training to keep abreast of the new laws and regulation to provide the best quality service to you and your children. Kitty Play Land Academy will be conveniently located on Broad River Road in the old bowling ale location, which is in close proximity to Interstate I-20 & I -26 to provide easy access to and from the academy. The renovation of...
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...Assignment 5: Marketing Strategies Assignment 5: Marketing Strategies MKT500 Marketing Management 9/8/2013 MKT500 Marketing Management 9/8/2013 [Student] [Instructor] [Student] [Instructor] Styan Custom Guns has been serving the local area, since 2005. At that time it was hard to find a local gun shop and the ones you did find had outrageous pricing; not just for firearms, but for ammo and accessories. For a while I knew that I wanted to start a local business, but I was not sure what would be worth the time and money with so many cookie-cutter companies around every corner. It was at that time I held a family meeting with my wife and parents to weigh the pros and cons. After several follow-up meetings with family and business advisers, I came to the conclusion that I wanted to move my vision from a thought to a reality. The entire process was moving very slowly at first. We were renting a small storefront which cost a not-so-small fortune. Even though we were providing an alternate solution to the locals in town we did not have the selection to really bring people in. We had some of the more common ammo in stock, but the firearms were few and far between. As time went on, we began to hear back from direct manufacturers like Ruger, Mossberg, and Smith & Wesson. Thanks to our loyal customer base and word of mouth we were bringing in more than enough to pay rent, make a profit, and give back in other ways. We will continue...
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...Assignment 2: Part C: Your Marketing Plan Marketing Management 3/01/2015 1. Develop the company's branding, pricing, and distribution strategy. WhoAmID is a means to feel safe while enjoying your preferred outdoor activity. Gone are the worries of getting help if injured while running, biking or hiking your favorite trail. Our water proof bracelets remove the question WhoAmID. The pricing for WhoAmID bracelets that are customizable from color to the engraving on the metal clip with emergency contact information will be at an afford $29.99 including shipping. The distribution strategy will be based on how are user would prefer to buy and the fact that our product required personalization. Utilizing the internet we can tailor our message to customers that enjoy outdoor activities that are looking for the security of not having to carry an identification care which does not provide the necessary information in the event of an accident. By using specialty web pages that advertise on social media sites and exclusive deal sites which utilize their ever growing network of customer they contact daily via email we can target our focus to the demographic of the avid outdoor athlete. 2. Provide the following marketing strategy information: a. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses. Based on the definition of inter which means between or among versus intra which means within...
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...Abstract In this assignment I will describe my small business’s marketing plan. This marketing plan will include an executive summary, mission statement, branding, pricing, and distribution plan and IMC and customer satisfaction plan along with other important factors. I will discuss the company’s competitors and its strengths and weaknesses that it posses. I will also determine the differentiation strategy in relation to the closet competitor. Then I will explain whether the company’s intention is to be a leader or follower within the industry. After explaining that, I will assess the macro-environmental issues trends with which the company must operate. Last but not least, I will identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend. Executive Summary Following fashion trends is a must with some people. Many people do not like to follow fashion trends because fashion trends tend to usually make everyone look identical. That’s why I have created a bedazzling business that will help people stand out from the current fashion trend or from looking like everyone else. Tootsie’s Customized Goods (Tootsie’s Junk for short) is a bedazzling business which I have created. Tootsies Customized Goods consists of customized clothes, shoes, phone cases, purses, earrings, anything a person wants done etc. The items which I call “Goods” are customized to the customer’s likings and needs. Tootsies Junk adds glitz...
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...MKT 500 Company Introduction, Market Segmentation, and Product Positioning Student Dr. Kelly Bruning Marketing 500026VA016-1126-001 July 22, 2012 Company Introduction, Market Segmentation, and Product Positioning Dating is something that most people have done or will do at any given point in their life. For some people, meeting and asking someone out for coffee, dinner, drink, or even a movie is as easy as breathing. On the other hand, for others it is just not that simple. Then to add to that scenario, you have people that have been with their mates for years, then suddenly find themselves single as a result of divorce, or because the spouse died unexpectedly. Now, just imagine someone in this situation who frankly hasn’t had a date in years, except with their significant other. They may not be prepared for the challenges of dating, or able to get out and meet people in the traditional manner in which most people are accustomed to dating. In addition, times have changed, and now with advance technology, a person can meet potential suitors online without ever having to leave the house. It is for this reason that online dating has become very popular. People can now search out the type of person who attributes fits more closely with their own ("What causes popularity of online dating?"). With the trend of online dating, there are a number of dating sites where there are millions of people who are utilizing the sites. To subscribe to these various sites, a person will...
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...Assignment #3: Marketing Strategy for Services Aurora Morrison Marketing Management – MKT 500 Dr. Stephen R. Hiatt February 18, 2010 Marketing Strategy for Services Target Market(s) and Segment Determination. When considering the target market for a particular product or service, one should take into consideration market segmentation. Market segmentation’s process “is an intuitively appealing process” (Winer, 2007) that aids in finding segments of the market of interest for a firm’s product. Moreover, market segmentation guides, and helps develop products specifically for particular markets that are being targeted. (Winer, 2007) However, when describing the target market(s) for products and services a firm should first be aware of certain aspects of the marketing segments. For instance, what is the marketing segment size? Are there a significant number of customers for the product or service? Will there be significant sales revenue that will become a potential profit in the market segment? Thus, begging the question of: is the market segment even worth targeting? Other aspects must also be taken into consideration when aiming for a target market; such as, the targeted market’s growth rate. Here, marketing managers would certainly opt for a growing market...
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...Assignment #4: Product and Pricing Strategy Maria Vetter Marketing Management – MKT 500 Dr. Stephen R. Hiatt March 6, 2010 Product and Pricing Strategy Components of the Product Strategy: Branding Important components of product strategy begin in the branding stage. Here, one should consider the following questions; why do consumers value brands? What is the cause for an organization or consumer to purchase a particular product over another product? Moreover, why are consumers willing to spend more for a particular product over another based on a brand name? The answers are simple. Consumers and organizations buy brand name products based on expectations of quality, reduced risk, and the prestige of owning the brand named product. (Winer, 2007) However, the term brand is a complex concept that is mainly due to the multidimensional components of a brand name. Additionally, the number of different branding concepts adds to the complexity of brand aspects. However, for such a complex idea, the concept branding can be minimized to a mere five categories of brands. First, is corporate brands; such as, JP Morgan. Here, the company name is simultaneously brands with meaning to consumers. Secondly, there are corporate parent brands; “These are brand names where the corporate brand is carried with...
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...SWJ Commercial and Janitorial Cleaning Concepts MKT500 Assignment #1 January 21, 2012 Shedrick Williams Jr. SWJ Commercial and Janitorial Cleaning Service is a veteran owned business entering into its first year of business. SWJ Commercial and Janitorial Cleaning Concepts recognize the need to provide a quality health based cleaning service to the locally owned business community. The objective of SWJ Commercial and Janitorial Cleaning Concepts is to provide a more comprehensive and innovative health based cleaning system that promotes a much healthier atmosphere to work in. For a much more affordable cost or maybe less than the current commercial cleaning company, SWJ Cleaning Services can help keep employees, members or customers healthy. The Market Segment includes small to medium size offices in which healthcare providers conduct business on a daily basis, (for example: healthcare providers that conduct business as doctors, nurses, and dentists). This segment was chosen for the following reasons: 1) Due to the increasing number of infectious diseases cases, healthcare providers are being exposed to these illnesses at a much higher rate as they go about conducting their duties to treat their patients. 2) Employee illnesses have become increasingly costly in the business sector more and more. Because of this, business owners have been prompted to take more and more preventive measures to protect their employees from illnesses that are passed on...
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...Endure Heavy Duty Aluminum Doors and Frames MKT500 Assignment #2 April 24, 2011 Jeff Kimmel Endure Heavy Duty Aluminum Doors and Frames is a manufacturer of aluminum doors and frames. These items are supplied for water and wastewater treatment plants, schools, and other locations where corrosion from water or other chemicals is a threat; and where a strong, pre-finished opening is desired. There are two types of doors and ten different aluminum frames manufactured. The doors are available in either a 1.75” or 3.00” thickness. While the 1.75” thickness doors can be provided in sizes up to 48” wide by 144” tall; the 3.00” doors have no such size limitation, but have a realistic maximum size of 12’ wide by 24’ high. Sizes any larger than this would require motorized equipment to either slide or swing the doors, while this size and smaller can be operated manually. Both type of door is available with the following facings: .024” stucco-embossed aluminum, pre-painted white or beige; .040” smooth, stucco-embossed, or vertical ribbed aluminum, in a 204-R1 or 215-R1 clear anodized finish, or a dark bronze anodized finish; .090” smooth aluminum, in a 204-R1 or 215-R1 clear anodized finish, or a dark bronze anodized finish. Both operable and non-operable windows can be installed into the doors, with a variety of configurations available, from one large full glass opening to 18 separate openings. Non-operable windows use commercial grade glazing bead and vinyl inserts, and...
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...Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to...
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...NEW HAVEN FAMILY SERVICES, LLC MARKET RESEARCH PLAN MKT500: Assessment Strayer University Introduction New Haven Family Services mission is to improve the quality of life for families with children and/or adolescent youth who have been unable to adjust in their natural or foster homes and are at risk of being removed from their current placement. Our services will assist the entire family with services tailored to meet their specific needs. Our services are intended to meet the educational and social needs of the youth and the psychological needs of the entire family. This will be done by providing crisis intervention, parenting skills training, substance abuse services, mentoring, educational tutoring and intensive care coordination. Our main goal is to help these children and their families to live together in a productive, peaceful, healthy, stimulating and nurturing environment. Our long term vision is to expand our services or franchise our service model into the international markets of Canada and/or Bermuda. The international market of Canada was chosen because over the last 10 years it has been reported that there has been an increasing need to provide services to children. It has also been reported by the Human Resources Development Canada that there were over 36,000 children in the care of Canada in 1997.1 There is a great concern about the growing number of children that are being served through group care and the possible implication that there...
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...Assignment 1: Market Segmentation and Product Positioning Fabio Micheletto Instructor: Dr. Jean Gordon MKT500 – Marketing Management 10/23/2011 Assignment 1: Market Segmentation and Product Positioning 1. Identify the marketing segment for the product and explain why this segment was selected. 2.1 Company Description WestportAxle Corporation is an U.S. based company with its headquarters in Brazil that focuses in manufacturing and assembly front axles for truck and buses (heavy and light duty). One of the products that WestportAxle plans to introduce in the U.S. market is the new 24K front axle for Trucks Class 8 Fire/Crash (picture 1). Company expects to use its 25 years of expertise to bring new alternatives for the Class 8 Truck builders offering a new product with better maneuverability that can be used in the narrow streets of big cities. Picture 1 – 24K Front Axle 2.2 Market Segment In the front axle business there is a specific market that we call “Niche Market”. This market is dedicated to special vehicle builders such as Fire Trucks, Garbage Trucks, Cement Mixers and so on. These trucks are common identified as “Class 8 Trucks”. The 24K front axle is largely used for these trucks, however there are some limitations. And one of these limitations is the maneuverability of the vehicle, sometimes is really difficult to maneuver the truck in the narrow streets. So, our product will fill this gap offering a 55 degrees wheel cut (the...
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...Advertisement Analysis Prepared for: Professor D. Thrope MKT500 Marketing Strategies Prepared by: Christie Mathew May 23, 2014 Subliminal Mind Programming by Advertisements Links: https://www.youtube.com/watch?v=6ZeNubFcKtg - McDonald’s Commercial - I https://www.youtube.com/watch?v=4FG7gE2CIbo - McDonald’s Commercial – II https://www.youtube.com/watch?v=LMzbwa6PvEE - McD’s Subliminal Image on Food Network https://www.youtube.com/watch?v=Rnkg-yCPryE - 1960’s Subliminal National Anthem (In Slow Motion) Introduction to Subliminal Mind Programming: Subliminal advertising is all around us in plain sight and we see those types of commercials all the time through media. Subliminal messages in advertisements come from the idea of steganography. Steganography is the art of writing hidden messages. The difference in steganography and subliminal messages is steganography is mostly used to completely hide the messages so only the person aware of the hidden messages has the ability to decipher or discover it while subliminal messages are a form of programming. Subliminal messages can bypass the conscious paradigm and directly influence the unconscious level of human brain without even realizing it. Verbal or visual commands can trick the brain into wanting any particular product Subliminal Images in McDonald’s Old Commercials: McDonald’s old commercials are the classic examples of subliminal manipulation. In many advertisements random images flashes...
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...Bentley’s Florist Shop MKT500 Assignment #4 June 12, 2011 Discuss the company’s advertising strategy and how it aligns with its marketing goals. Bentley’s Florist Shop will use the television, radio, and Internet to advertise our company. Our goal is to increase our sales to maintain better revenue than our competitors. By using the television we will produce a 30-second commercial during the most popular shows (e.g. Law and Order; House, etc…). Even though we know it is expensive to do so, in the long run it will help us succeed by reaching out to our target market. If the number of Americans who watch TV annually is 250 billion, and on average a day watch about 7 hours of television; and out of that 250 billion 100 billion Americans are interest in flowers. About 75 percent like to order their arrangements online; which will be about 75 billion Americans who will eventually see our commercial and will be interested in buying our products (especially holidays like Mother’s day and Valentines). As for a radio research proves about 74 percent of Americans listens to the radio on a daily bases. American’s feel local commercial radio is important in their lives for the information they receive from it can be useful. For Internet advertisement, surveys proved at least 84 percent of Americans use the Internet web for information they need. Not only that, our company can advertise on Internet sites like Facebook or Twitter, for just about 50 to 75 percent of American’s...
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