...Jackalyn C. Majors American Intercontinental University Unit 1 Individual Project MKT640 – A Managerial Approach to Marketing Abstract This paper will follow two specific products and services that have come to development for the global marketplace in the last few years. This paper will discuss the product launch, and the impact of technology on the product along with the legal and ethical implications and how they were handled. The companies being discussed in this paper are Red Box and eHarmony. Understanding a Successful Launch Introduction These two companies discussed in this paper are Red Box movie DVD rental, and eHarmony online dating service. It will be it is important to understand these challenges in today global economy these two strong successful companies endured. Understanding these challenges can teach what is examined in launching new products along with the impact of technology on these products, along with the legal and ethical implication of launch of these products and services. Challenges in New Product Launches When Red box first evolved it was owned and placed in McDonalds fast food restaurants as a subsidiary of McDonalds and soon was sold to Coinstar who quickly moved Red box to grocery stores, drugstores and others including Walmart, Walgreens and 7-Elevens increasing Red box location to over 28000 kiosks in the United States (Augustine, C 2011). In the late 1990’s after 35 years of work as a psychologist and marrage counselor...
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...Organizations have always looked to their IT departments for the expertise and creativity to develop new products and services. However, the productivity of IT teams varies widely, in part because of the vastly differing access to tools and technologies that organizations provide to these workers to support the way in which they work. This fact has serious implications when we consider three major changes now taking place in the as relates to social computing since these changes are increasingly having an impact to the ways people interact with each other. Therefore, the concept of social computing is of particular interest to this author because “a large number of new applications and services that facilitate collective action and social interaction online with rich exchange of multimedia information and evolution of aggregate knowledge have come to dominate the Web” (Schneider, 2006, p. 15). A key feature of the new social computing trends is the use of easy-to-use, lightweight, mostly open-source computing tools. Examples include blogs, wikis, social bookmarking, peer-to-peer networks, open source communities, photo and video sharing communities, and online business networks. Many of the popular online networks have been growing dramatically; with the most spectacular examples being Facebook and YouTube, “each of which have attracted significantly high investments from leading players in the industry; both the growth and the high profile investments resemble events...
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...MKT640 – A Managerial Approach to Marketing Abstract There are several different aspects that come into play when launching a new product. Assessing the need, market and potential competition are just a few of the obstacles that must be addressed to successfully launch a new product and have success with that launch. There are many steps to this process and this paper will speak to those steps. Unit 2 Individual Project Introduction When attempting to launch a new product, much research must be done to determine if there is a target audience for the product being launched. It must also be determined if there is a need for the product. Lastly, research should be done to determine if a similar product is already on the market. Maslow’s Theory of Need and its Application to Marketing Maslow’s theory of need basically states that human beings have five levels of need. In order for someone to move to the next level, the previous level must be met in some form. The five levels of need are as follows: physiological, safety and security, social and belongingness, ego, status, and self-esteem, and finally self-actualization needs (Berl, Williamson & Powell, 1984). Basically, the theory states that if a person is starving, that is their primary need at that time. Until that need is met, they are not concerned with safety or any of the other levels. Once that need is met, in that they have a steady food source, then the person will move to the next level and...
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...Sharae Blesi American Intercontinental University Strategic Marketing Plan: Pregnancy Coat Extender MKT640 – A Managerial Approach to Marketing 24 February 2013 Abstract In the content of this assignment a variety of different uses are being developed to get a new product out into the market. What are discussed of the new product are the mission statement, objectives, customer targets, competitor targets, features, and core strategy. Also that are mentioned are the basis of the marketing mix in communication and promotions, price strategy, channels of distribution, and the customer relationship management (CRM). All positions are the basis and the marketing help needed to get a new product developed and sent out into the public for use. Strategic Marketing Plan: Pregnancy Coat Extender Introduction Marketing a new product can be difficult and stressful all at once, but with the right strategies and positions of the new product all can be put together and be easily put onto the market. Here are the product of the pregnancy coat extender being put into the market using these different strategies and positions. Mission Statement The mission of this product is taking the understanding of how women feel with wearing their regular size coats through the pregnancy months. This standardizes a method to help mothers-to-be with extending their coats to be a better fit when the baby grows bigger in the belly. Objectives The objectives of use will hope to...
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...Putting It All Together Mr. James L. Jones Abstract The purpose of this paper is to fulfill the requirements of, MKT640-1203B-05, A Managerial Approach to Marketing, Unit-4 Individual Project. Utilizing what has been taught and course documents to complete the Basic Healthcare Administrators Course comprehensive Strategic Marketing Plan. A Managerial Approach to Marketing Introduction: The purpose of the Basic Healthcare Administration Course (BHAC) is to prepare military employees with the basic concepts, principles, and applications of health administration within military treatment facilities. This course will pioneer how healthcare education is done within the Armed Forces. It is a two phased course. Phase-1 is a prerequisite to Phase-2. It consists of 40 hours on-line education that consists of tests, discussion boards, and journaling. Phase-2 is 40 hours of focused learning involving engaging activities, group discussions, and a situational training exercise. BHAC Operational Mission Statement: Be the Armed Forces primary teaching platform for Basic Healthcare Administration utilizing evidence-based education with the ultimate goal of sustaining and improving the quality of patient care. Marketing Objectives: BHAC has established both short-term and long-term marketing objectives. Its short-term goals will create forward momentum toward a specific outcome. The BHAC employed the use of the SMART acronym to outline its goal format...
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