...1 Individual Project MKTG 205 – Principles of Marketing October 7, 2012 Abstract This paper is about marketing the service of self defense training. It will identify, describe, and analyze three marketing environment forces that will impact this service. Strategies to overcome the threats and capitalize on opportunities will also be explored throughout the paper. Self Defense Training and Marketing Forces Introduction These are the impacts of marketing forces on the training services industry. There are so many components involved with marking to make the product or service successful. Identifying the market forces that impact the service is the most important component. There are three forces that impact the training service industry. With self defense training these three forces are social, economy, and competition. Strategies to overcome the threats and capitalize on opportunities will also be discusses for a better understanding of this industry and service. Market Force 1: Description and Analysis of impact on product/service The social force is thought of to focus on buying trends of the population due to the populations values (Kerin, 2013). These forces are the factors that influence what services, at the time, are in the highest demand. They impact the want and need for self defense training because it shows when, who, and why the population is seeking this type of training. With this service it is best to a multicultural marketing method because anyone...
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...American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing May 14, 2012 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical, Horizontal and Multichannel Marketing Systems. It also, explains my target market needs at the here is also a brief description of how many channel members the company needs and why they need them. Overview of Distribution Channels The success of any business depends upon channel levels for getting products to market. First there is a direct channel and second there is an in-direct channel, both needs to exist for this to happen. The majority of companies can maintain their own using wholesalers and dealers. Which is a three channel system any more than three moves the company to in-direct marketers. This small Mexican food restaurant only requires the three channel system to operate with a positive cash flow. The distribution channels are for larger scale restaurants that distribute a Large amount of product. Products or services that are sold directly to the customers are direct channels which eliminate the middle man so to speak because there are no other companies that cut into the profit margin. When the business does not sell products...
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...MARKETING (WH) {MKTG} L/R 101. Introduction to Marketing. (C) Niedermeier. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. 211. (MKTG773) Consumer Behavior. (C) Cutright, Reed. Prerequisite(s): MKTG 101. This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research. 212. (MKTG756) Marketing Research. (C) Shen, Eliashberg. Prerequisite(s): MKTG 101, STAT 101. Students are highly encouraged to take statistics in the semester immediately preceding this course. This course examines the role of marketing research in the formulation and solution of marketing problems, and the development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods...
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...American Intercontinental University Unit 2 Individual Project MKTG 205 – Principles of Marketing October 14,2012 Abstract To be successful companies know how to adapt to a continuously changing market place. Marketing managers practice the art of market oriented strategic planning, processing and managing a viable fit between organizations, skills and resources on its changing market opportunities. The aim of strategic planning is to shape the company’s business, products, services and messages so that we achieve targeted profits and continued growth. Marketing Strategy for Big Mo’s Diner As we all know a company cannot serve all customers in the restaurant business. The customers will be to numerous and diverse in their taste for food and dining. The company’s approach is to identify the market segments it can serve effectively. In the next few paragraphs we will examine the different levels of segmentation, market segmentation and bases for segmenting consumer and business markets. So what is segmentation? Marketing segmentation is a way of dividing consumers into groups based on their coming needs and seeing how they will respond similarly to your marketing strategy. Once the marketer had identified its market segment, it then has to decide how many markets to target and which ones. In the food business you want to target all markets because we are serving food, therefore a mass marketing approach would be ideal for Big Mo’s Diner. Our attempt is to serve...
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...American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing Abstract When creating a marketing strategy the first thing to ascertain is the importance of distribution channels and how they work. The reader should have a better understanding of the distribution channel levels, channel organizations, as well as understand the best channel members to be utilized in each target market. Channel Distribution When assessing the different distribution channels it is very important to know that distribution channels are the ways in which companies sell their products and services. Knowing the target market and their demographic needs will help establishing a marketing strategy that is successful. Another important factor is to determine channel members and how many will be needed to successfully get products or services to their consumers. There are two different distribution levels in marketing; the direct distribution level and the indirect distribution level. According to Kerin, Hartley & Rudelius, (2013) the direct channel of marketing is when the producer and the ultimate consumers deal directly with each other. With a direct channel there is no intermediaries, the producer handles all channel functioning. A good example of a direct channel is an insurance company. The second distribution level is the indirect level. Unlike direct distribution the indirect distribution level has one or more intermediaries between the producers...
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...American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing June 2, 2013 Abstract When it comes to marketing a product such as the chocolate bar, there are definite strengths and weaknesses along with threats and prospects. Every angle of marketing the product has to be recognized and sought out to ensure what’s best for not just the company but the consumer as well. Marketing: This Is Just the Beginning Introduction In the beginning there was milk, sugar and cocoa; these three main items combined were the beginning of an empire. With this empire comes a long laundry list of marketing strategies that helped get a company known as Hershey to the top of the list when it comes to candy manufacturers. Market Force 1: Description and Analysis of impact on product/service Milk, Sugar, Cocoa and the Cost of It All. Product cost of these particular items tends to increase consistently. In order to keep the ability to sell the product the companies have to ensure that they remain competitive. Despite that Hershey obtains their cocoa from across seas it appears to becoming harder for the company to produce the chocolate at the price that it was being produced at just over a year ago. In results, Hershey decided to make the weight of the candy bar lighter while keeping the price the same. Of course in this day and time remaining competitive isn’t exactly easy. Consumers may begin to fear that because of this...
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...American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing 09/14/2015 Abstract This paper highlights on the distribution and techniques of children’s clothes. This paper will highlight and give examples to show the distribution of the product in order to be placed in the customer’s hands. Children clothes are a great want and with excellent distribution techniques. The product can reach the consumer with no problems. Children’s Clothing Introduction In the field of children’s clothing, knowing your product is essential for productive sales. In having a wide variety of items, designers, clothing, and choices in a retail store guarantees the customer of the distributor's ability to help. By obtaining information about other marketer’s helps in answering questions, by giving guides to the customer in the right direction of which clothing to buy for their children. There are requirements in order to get to know what the customers are looking for when shopping for kids clothing. Buyers can come in numerous forms of buying profiles, for example, pay level, age, ethnicity, training, social status, geographic area and other life situations. In order to know what an ordinary buyer likes or would want for their children, would take some time and energy to inquire what the average buyer is like, what they purchase, the type of clothing they deem purchasable for children and the geographic area in which they live. For example...
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...Demetrius Gordon American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing 7 October 2012 Abstract This paper will give a brief description and analysis of the impact of three market forces on a product. It will also touch upon strategies to overcome these threats, as well as different ways to capitalize on the opportunities. Market Forces Introduction Varying forces can serve to derail a marketing plan if you are not prepared for them. Just knowing and researching what they are can change an outcome. Discover how a few simple ideas or changes to the current plan can change the outcome of three of the five marketing forces. Market Force 1: Economic forces There are many reasons why a consumer might choose a product. Economic inflation, cost of living compared to income, and type of employment and how it is affected by seasons or economic trends are all economic factors. (Kerin, 2012). An establishment can have a wonderful reputation for great food, great service and great ambience but if the consumer doesn’t have the finances to go to that establishment, they will not go. In other words, a consumer’s finances are important in determining how often they might be willing to frequent your establishment. These factors can definitely affect a restaurant like Jamaica Jamaica Cuisine. Market Force 2: Social forces The varying age groups, economic backgrounds, religious beliefs, dietary cultures can have a very...
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...Transforming Lives Communities The Nation …One Student at a Time Disclaimer Academic programmes, requirements, courses, tuition, and fee schedules listed in this catalogue are subject to change at any time at the discretion of the Management and Board of Trustees of the College of Science, Technology and Applied Arts of Trinidad and Tobago (COSTAATT). The COSTAATT Catalogue is the authoritative source for information on the College’s policies, programmes and services. Programme information in this catalogue is effective from September 2010. Students who commenced studies at the College prior to this date, are to be guided by programme requirements as stipulated by the relevant department. Updates on the schedule of classes and changes in academic policies, degree requirements, fees, new course offerings, and other information will be issued by the Office of the Registrar. Students are advised to consult with their departmental academic advisors at least once per semester, regarding their course of study. The policies, rules and regulations of the College are informed by the laws of the Republic of Trinidad and Tobago. iii Table of Contents PG 9 PG 9 PG 10 PG 11 PG 11 PG 12 PG 12 PG 13 PG 14 PG 14 PG 14 PG 14 PG 15 PG 17 PG 18 PG 20 PG 20 PG 20 PG 21 PG 22 PG 22 PG 22 PG 23 PG 23 PG 23 PG 23 PG 24 PG 24 PG 24 PG 24 PG 25 PG 25 PG 25 PG 26 PG 26 PG 26 PG 26 PG 26 PG 26 PG 27 PG 27 PG 27 PG 27 PG 27 PG 27 PG 28 PG 28 PG 28 PG 28 PG 28 PG 33 PG 37 Vision Mission President’s...
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...American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing 08/28/2011 Abstract This paper will name the three marketing forces that could affect Febreze, a product manufactured by Procter and Gamble; give their description and explore in which ways those forces could affect or propel Febreze. It will also give an overview of the approach that the makers of Febreze could apply in order to use those marketing forces at their advantage. Febreze Introduction Any company that manufactures sells or offers any kind of goods or services to customers, vendors or potential investors will face the marketing forces or factors that go beyond their control like competitive, economical and legal forces. Market Force 1: Competition Febreze is an odor control or eliminator and Procter and Gamble is not the only company that offers such product on the market either. Febreze makers have to evaluate the quality of their product, make sure that it appeals to their customers with the pricing, quality and efficacy of the product. Febreze invested $81.5 million in their advertisement strategies in 2009. As long as the customers are happy, Febreze will have the upper hand because, customers nowadays believe in loyalty. They will not turn their backs on a product that has been giving them the bang for their bucks. Febreze has been appealing to the mothers with a full house who want their homes to smell good, it attracts even the...
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...American Intercontinental University Unit 2 Individual Project MKTG 205 – Principles of Marketing By James Clemons The word (Segmentation) is one with a broad definition that is both in-depth and somewhat simple all at once. The word Segmentation in brief means to separate, divide, and move apart or to section off, but when we apply the word to market it becomes a whole new creature. Market Segmentation according to Fennell, G., & Saegert, J. (2000) is the practice in which those in marketing seek to identify those groups, and segments of consumers that have some shared characteristics, and/or similar that include likes and needs so that they become the focus for the services or products that the company/business have to offer. There are quite a few forms of market segmentation here is a look at three that are used frequently. 1) Demographic Segmentation- this is said to be by far the “most popular and prevalent form of segmentation” (Wells, Victoria K.; Chang, Shing Apr-Jun2010) here consumers are placed on what are called “definite measurable scales” that would make it easy for both consumers and marketers to understand (Beane & Ennis, 1987). In other words people are placed or broken down in categories or groups Some of the demographics included, but are not limited to an age group, a race, a sexual gender, those that may be obesity, and those that are under weight. So as you can see this would cover a wide range of individuals, and situations...
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...Kevin Hornsby American Intercontinental University Citigroup Globalization MKTG 205 – Principles of Marketing March 11, 2012 Abstract Banking has become one of the most globalized service on the planet, after all monetary exchange is done everywhere in some form. Out of four big banks in the United States, Citigroup has had its share of ups and downs and is still maintaining its global presence. Today we will look at the big bank from a global perspective. Introduction Citigroup has made many transformations over the years in both positive and negative directions, yet the brand maintains a reputable global status. Banking has become one of the biggest global operations that offers finance services across the globe, and Citigroup is one of the biggest brands in the playing field. Business Field Citigroup long thought of as just a bank, is a financial services organization offering consumer banking to investment banking and from merger underwriters to currency handling (Services, 2012). They utilize two business segments which are the Regional Consumer banking and business and institutional services. This basically means that part of their business models deals with the banking services of individual customers and the other caters to business and institutional services. Global Operations Citigroup actually operates out of more than 160 countries with more than 200 million accounts on their books but is based in New York City right here in the United States...
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...Misty Greer American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing 14 September 2014 Abstract The product of fresh corn is a product that has a limited shelf life and distribution time frame. Choosing the most effective and profitable distribution channel is a challenging dilemma. The choice to use a direct or indirect distribution channel might feasible be the difference in selling all or only some of the product, and selling at a low or high price. The direction a producer decides to take has many variables including cost of distribution, and available markets. The decision to sell the corn supply using both methods is the most conceivable probability for this product. Introduction The product of fresh corn is a product that has a limited shelf life and distribution time frame. Choosing the most effective and profitable distribution channel is a challenging dilemma. The choice to use a direct or indirect distribution channel might feasible be the difference in selling all or only some of the product, and selling at a low or high price. A distribution channel is the avenue a product takes from producer to consumer. (Board, 2012) This avenue varies in length depending on the producer’s preference. There are two types of distribution channel available to producers, direct and indirect. The direction a producer decides to take has many variables including cost of distribution, and available markets. The decision to...
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...Wesley Shropshire American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing 11/26/2012 Abstract Throughout this paper terms like indirect and direct distribution channel levels will be discussed and defined as well as horizontal, vertical, multichannel, and conventional marketing systems. Then the market needs to market One-A-Day multivitamin will be broken down to help understand what needs to take place to sell this product. In the end the type of channel used and an explanation will follow to show how and why this route was chosen. One-A-Day Multivitamins Introduction Deciding on how to market a product is much harder than one thinks. Normally people think it is easy and all there is to it is to just advertise the product and make sales. There is way more to it than just that and most of which will be discussed throughout this paper. Hopefully after reading this someone can understand more about what it takes to actually market a product and have success in doing so. Overview of Distribution Channels There are two main types of channel levels of distribution and they are direct and indirect. Direct distribution is when products are being sold straight to consumers and eliminate the middle man. (Spencer and Schendel, 1964) One of the great advantages of this is that it cuts out any extra charges that may apply when intermediaries are used. Also, with direct distribution one is able to stay in contact directly with...
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...AMERICAN INTERCONTINENTAL UNIVERSITY-ONLINE UNIT 3 INDIVIUAL PROJECT MKTG 205 – PRINCIPLES OF MARKETING OCTOBER 21, 2012 Abstract There are several people on medications many of them have no job or have jobs but are living pay check to paycheck. With knowing this Sanofi is a company that strives to provide the assistant and health information needed to all our consumers. We not only want to provide them with free medication but we want to provide those that don’t qualify for the free program assistant with obtaining the medication they need. Keywords: Lantus, Sanofi, distribution, Medicare Part D, and copay Program Assistant Introduction Sanofi is a leading pharmaceutical company for many medications including Lantus diabetic insulin. Within the last year Sanofi has re-launched their Patient Assistant Programs which helps out a lot of diabetic patients that have no insurance or are underinsured. Knowing that within the next year or so every American will have to have insurance; we at Sanofi have decided to implement a new program called Copay and Medicare Part D Assistant Program. This program will assist those patients that have insurance therefore do not qualify for Patient Assistant, but need assistant with paying there copays. It will also assist the elderly with paying for their medication once they have reached the donut hole (this is when a Medicare Part D patient is responsible for the full cost of their medications). The Medicare Part D patients will...
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