These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. | Date Taken: | 4/3/2014 | Time Spent: | 47 min , 55 secs | Points Received: | 60 / 60 (100%) | | Question Type: | # Of Questions: | # Correct: | Multiple Choice | 10 | 10 | | |

Grade Details - All Questions |

Question 1. | Question : | (TCO C) Sam wants to buy a washing machine and is looking for something that is modestly priced.
When he goes to make the purchase, he finds there are two options that meet his requirements. One is an IFB Bosch product, while the other is a newly imported South Korean brand. Adam is not very familiar with the latter and does not hesitate in choosing Bosch. This example implies that ________. | | | Student Answer: | | the imported brand will not survive the competition from Bosch | | | | Bosch has a positive customer brand equity | | | | the South Korean company has a low advertising budget | | | | the imported brand is unreliable | | | | the Bosch washing machine has better features than the imported brand | | Instructor Explanation: | Page Ref: 244 | | | | Points Received: | 6 of 6 | | Comments: | | | | Question 2. | Question : | (TCO C) The notion of the "four Ps" in the traditional "marketing-mix" concept may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects. | | | Student Answer: | | Personalized marketing | | | | Mass customization | | | | Globalized marketing | | | | Relationship marketing | | | | Integrated marketing | | Instructor Explanation: | Page Ref: 251 | | | | Points Received: | 6 of 6 | | Comments: | | |