According to the WWF 2012 financial statements, WWF received over $24.2 million dollars in revenue in the 2012 financial year through various sources. The largest source of income being individual supporters (61%). followed by legacies and corporations (22%),. The WWF uses many fundraising techniques in order to promote the organisation and realise funds from individuals. These include community events, supporter status offered for monthly donations, endangered animal adoption programs, bequests,workplace giving and Business partnerships. WWF engages with various corporations to develop integrated marketing campaigns that enable companies and their customers to show their support and to contribute actively to conservation. These collaborations are specifically designed to increase public awareness about WWF and to generate revenue for WWF’s global conservation efforts. The WWF states that "We establish company partnerships to improve the sustainability of supply chains and promote sector-wide action, whilst also promoting sustainable commodity investment within the finance sector." The WFF is in partnership with many well-known brands such as AVON and Coca-Cola and has recently established an alliance with CARE. Bureau of statistics concludes that 53% of Australian adults are concerned about the environment, yet only 14% made donations to an environmental cause. This leaves opportunity for WWF to increase its marketing strategy and improve its public message. In support of this, in the 2011-2012 year, WWF invested in individual supporter fundraising activities with the aim of increasing public awareness and significantly increasing supporter income in future periods. This increase in fundraising investment will continue into 2012-13 before slowing in the later years of the plan as the additional income generated is allocated to conservation programs. According to