...Test three will have 75 questions and will cover all the information we discussed in class, covered on PowerPoint slides and the readings from chapters 15, 17, 18, 20 of your textbook. This study guide is not intended to be completely comprehensive, replace reading the book, or is it a substitute for class meetings; it is purely an adjunct document. Note: The intended purpose of this study guide is to serve as a learning aid for individual use by students enrolled in MKTG305. As the instructor of record, I want it to be known that my intention is for each student to complete the study guide independently. This study guide is not intended to be completed by “groups of students”. If any students post a study guide or completed study guide or any part thereof in or on any public or semi-public place, including but not limited to web sites, blogs, bulletin boards and sites like “studyhall.com” etc., I will consider this action a violation of the student code of academic integrity and the offending parties will receive a letter grade of “F” for the class. Be familiar with the following concepts and terms: 1. Agent broker. 2. Marketing channel. 3. Direct marketing channel. 4. Electronic marketing channel. 5. Dual distribution. 6. Strategic Channel alliance. 7. Forward integration. 8. Backward integration. 9. Franchising. 10. The 3 degrees of distribution density. 11. Disintermediation. 12. Logistics management. 13. Supply chain...
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...Sparkle Williams3 Instructor: John Fuchko Marketing Management- MKTG305 Unit 1 DB October 5, 2012 GO Green Air Purifiers The product that I choose was Ionic air purifier. Ionic air purifiers are a health risk; because it simply produces ozone, and that is a known human poison. According to the U.S. EPA, ozone can cause several major problem in a huma-begin. These problems consist of severe respiratory problems; vex asthma; substantial short-term decreases in lug capacity of fifteen to over twenty percent in some healthy adults;as well as inflammation of the lung-tissue. It also leads to emergency room visits and hospital admissions; and between ten to twenty percent of all summertime respiratory related hospital visits in the northeastern U.S. are associated with ozone contamination. It will also weaken your body immune response defenses; therefore, making us we the people be more vulnerable to respiratory infections; such as pneumonia and bronchitis (Ozone, 2012). The main focus of a market is simply to promote there products, and to achieve a better outcome then other leading brands. The sad thing is when customer enters a store to buy a product; they instantly think that there getting more for their money; as well as improving there situation. But in fact there making their situation worse by harming the people around them; as well as the environment with all the harsh chemicals that's in the product that the brought.(Green Clean Certified, 2012). We...
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...Strategies of a Marketing Plan Tanza Edwards February 15, 2011 MKTG305-1101A-02 In order to have a successful business every company needs to have a marketing plan. A marketing plan is defined as a layout of particular activities that a business intends to carry out to arouse potential customers and persuading them to buy their product/services (Business Planning, 2011). A marketing plan will contain factors, such as, which customers to target and how to reach them, and then how to gain their business and continue keeping them happy, as well as ways to improve the company’s product/services and staying ahead of their competition (Practical advice for business, 2011). In order to have a successful business, a marketing plan plays a very important part. Many businesses understand that you must first have a good relationship with your customers. Each and every business realized that they must be able to work out a way to reach and win new customerss. In reaching their customers, many businesses well research and layout a clear and precise objective of explaining ways at how they would go about doing so. Many businesses invest in a lot of time and money in advertising their products/services in various ways. For example, some may promote their business by having their own personal website, creating flyers and business cards, designing a television or radio ad and etc. They also willing to cope with the changes in the economy and take advantage of opportunities that...
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...Nike MKTG305-1301B-01 Marketing Management Project Type: Unit 4 Individual Project April 28, 2013 Abstract This paper will discuss the importance of branding. It will also focus on the history of Nike and how this company has been successful in their marketing efforts and their chosen celebrity endorsers. Introduction A product’s brand name has become an extremely important factor. It is the deciding factor in consumers’ final decision of whether or not to purchase a product or service. The brand in today’s market Prior to Nike, there were two visionary men, Bill Bowerman and Phil Knight, who pioneered a revolution in athletic footwear that redefined the industry ("Nike, Inc.:History," ). After years of their ideas being ignored, they established a partnership and convinced Japan to allow them to become U.S. distributors of Japan’s Tiger shoe which in turn opened the door to allow Bowerman to make changes to the Tiger shoe to make it a light weight and better. This led to the establishment of Nike. By 1971, there was a third individual, Jeff Johnson, the first full time employee, who created the marketing materials for Nike. Brand is clearly defined as a promise to the consumer which tells them what to expect from the products and services being offered and how it differentiates from competitors it is the basis for sales and incorporating a committed customer base. The American Marketing Association (AMA) defines brand as one of the following: * Name ...
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...Sprint Nextel MKTG305-1301B-01 Marketing Management Project Type: Unit 2 Individual Project Abstract This paper will cover a brief interview with Dialietta Bishop, an extremely loyal Sprint Nextel consumer. This document will also discuss Sprint’s marketing branding and market targets. Sprint Nextel The company is Sprint Nextel and is known as a renowned telecommunication company that provides high satisfactory services to its consumers. This company was initially founded in 1899 by Cleyson Brown when he started the Brown Telephone Co. By the end of 2012, this company provided services to over 55 million customers still growing. Brand loyalty interview: the brand and its competition Brand loyalty is defined as the act of consumer’ preference for a particular service, product, or good; in laymen terms, the consumer is not willing to experiment with other goods but will make repeated purchases of a particular brand. In interviewing Dialietta Bishop, mother, she made it evident that over the years, she has been a loyal Sprint customer and this preference has trickled down through the family. Initially, she was an AT&T customer however due to challenging customer service incidents and an error in posting payments; she began her quest in finding a new telecommunication provider. Within a few months she chose to take a friend’s advice and sign on with Sprint and for the past ten or more years, she has been a loyal customer of their products (phones and accessories)...
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...Carey Strickland American Intercontinental University Good and Bad Marketing Plans MKTG305-1203A-01 Marketing Management June 8, 2012 Abstract This paper will provide the definition of a marketing plan, and discuss the difference between a strategic and tactical marketing plan. The temporary store will be discussed as a successful marketing plan, along with the failure in marketing of Burger King. The marketing plans will then be analyzed to show why one plan was a success while the other was a failure. The movie John Carter was also discussed as to why it was a flop at the box office. Good and Bad Marketing Plans Introduction The definition and types of marketing plans will be discussed in this paper. It will also provide an example of a successful marketing plan in the temporary store set-up and the failure of the Burger King marketing plan. We will then analyze the differences in these two plans and discuss why one was successful while the other plan was not. Finally we will explore the movie John Carter and talk about why the movie was not a box office hit. Marketing Plan A marketing plan is the efforts a company goes through in order to make a new product a success. There are two levels in a marketing plan, they are strategic and tactical (Kotler & Keller, 2012). The strategic marketing plan lays out the guidelines on the target customers based on the best market opportunities (Kotler & Keller, 2012). The tactical marketing plan includes...
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...MKTG305- Unit 5 – Applications in Marketing Marilyn Williams August 21, 2011 Fortune 500 International Company: Wal-Mart Abstract This essay will discuss four countries Wal-Mart has settled into. It will also discuss the four P’s of marketing mix as well as details of Wal-Mart and the founder, Sam Walton. Introduction Wal-Mart, the world’s largest retailer, generates at least 20% of its sales internationally. Even though it is a very fast growing business, or has grown very fast, it has had its share of mixed success around the world. Going abroad in the early 1990’s, Wal-Mart tried to take a little bit of America with it where ever it went. To the Brazilians, it offered sales in golf clubs, even though Brazil was a soccer-fan country. In Mexico, with a very hot climate, it offered for sales ice skates, and in Germany, Wal-Mart employees were to smile at their customers. The customers thought the employees were flirting with them. Not any of these products was a success for Wal-Mart. After years of struggling, Wal-Mart had to pull out from South Korea and Germany. (Kotler, P & Keller, K. 2009). Main line Technically, Wal-Mart do not have a main line of business. They started off specializing in clothes and other departments and then years later, electronics and groceries were added. Some would say they sold clothes first and then expanded into selling electronics and food. Sam Walton, the founder of Wal-Mart wanted the world to know that if prices are...
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...Cathy Buckland Nike MKTG305-1202A-05 Marketing Management Project Type: Unit 4 Individual Project April 15, 2012 Abstract To get the word out many companies have turned to television and actors and actress for advertising. Nike has made its way through many changes and it has been able to focus on its marketing mix through television ads as well as using billboards, and magazines. Nike Introduction Targeting the market is what every company faces in order to increase sales and in order to keep their company in business. Nike has proven to be able corner and stay one step ahead of the market even in a trying economy it uses athletes, actors and actresses to keep its company going. The brand in today’s market Nike currently has a 47% control of the market with its athletic shoes with sales in the U.S. at 3.7 billion dollars. Nike also targets the market in well over 100 countries which include Europe, and Asia Pacific. Since Nike is such a large producer of many different products its targeting market varies. Nike athletic shoes have been very popular with both the younger crowd as well as adults. Its products are designed with quality this along with the ability to use marketing strategies has continued to keep this company at the top of the list. Nike has used athletes such as Michael Jordan, and Lebron James to promote their products. The strategy allows for the consumers to wear products that they believe in because of the superstar wearing them...
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...Wal-Mart MKTG305-06 Marketing Management Abstract Wal-Mart is a Fortune 500 international country with 5,651 stores in 26 countries. Wal-Mart is located in different countries, possibly under a different name. This paper will discuss the four Ps of marketing and any differences observed in making this company international. Wal-Mart Wal-Mart is a Fortune 500 international business. Wal-Mart employs 780,000 associates in 5,651 stores in 26 countries. The main corporate office of Wal-Mart is in Bentonville, Arkansas. Wal-Mart first opened in Rogers, Ark in 1962. The idea of discount retailing was not new, but Sam Walton, the founder, wanted a new type of store. To only name four countries in which Wal-Mart stores can be found Argentina, Honduras, South Africa, and Swaziland, but they may be seen under a different name in each country. In Argentina, Wal-Mart may be known as Changomas. In Honduras, Wal-Mart may be seen as Centroamérica. In South Africa, Wal-Mart may be seen as Massmart. In Swaziland, Wal-Mart may be seen as Massmart (Wal-Mart, 2012). The Four P Components of the Marketing Mix were Product, Place, Promotion, and Price. The product is the items or services the company sales. The place is the location of the company. The promotion is the ads used to sale the products or service to the customers. The price is the amount of money that the customers are willing to pay for the product or service while the company can still make money. The Evolution...
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...McDonalds Tina Geer Marketing Management MKTG305-1303B-01 Jocelyn Dervis September 29, 2013 Abstract This paper is about fortune 500 company McDonalds. First it goes over their main line of business. Next it goes over when the company became international, summing it up to 118 internationally countries now today. Then it goes over house McDonalds Implements the 4p’s of the marketing mix. Finally it gives some differences between some of the international countries. There is a long list of fortune 500 international company in the service industry but one that stands out from them all is one that has been in business since 1940, McDonalds. McDonalds is a the worlds largest worldwide fast food chain restaurant. They operate their business to high standards of honesty and integrity. (McDonalds, 2013) There motto is quality, service, cleanliness and value. McDonalds main target segments are children, youth and young urban families. (McDonalds, 2013) They have many goals, some are: supply the world with quality service, quality food, at a quality price. (McDonalds, 2013) Another is help make the world a better place by using eco-friendly containers and support to the Ronald McDonald house charities. (Ronald McDonald House Charities, 2013) Ronald McDonald house charities is there to create, find, and support programs that will directly improve the health and well being of children. (Ronald McDonald House Charities, 2013) The charity believes that children heal...
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...Stacy Powell Wal-Mart MKTG305-1301A Applications in Marketing Project Type: Unit 5 Individual Project March 17, 2013 Abstract For this assignment, Wal-Mart was chosen as my Fortune 500 Company. Let’s begin by describing Wal-Mart’s main line of business and provide the name of four different countries that Wal-Mart operates. Then clarify the putting into practice the 4Ps marketing mix theory by Wal-Mart and explain any differences following the carrying out of this theory from country to country. Wal-Mart Wal-Mart stores has maintained being at the top of the corporate ladder and had been on top for two years in a row for Fortune 500 and Global 500 (CNN Money, 2013). Sam Walton opened a Walton’s 5 & 10 store on Bentonville Town Square in Arizona in 1950; this little dime store was the beginning for Wal-Mart. This location is now Wal-Mart’s Visitor Center. Sam Walton opened the first Wal-Mart in 1962 in Rogers, Arkansas (Wal-Mart, 2012). Wal-Mart is all about helping people to save money so that they are able to live better lives. People are able to shop anytime, anywhere whether it is online, from their mobile devices, or in retail stores (Wal-Mart, 2012). Wal-Mart has locations operating in 27 different countries under 69 different banners. Four countries in which Wal-Mart operates are: United States, China, Argentina, and Japan. In the United States, there are Wal-Mart Supercenters, Sam’s Club, Wal-Mart Express, Neighborhood Markets, and Wal-Mart...
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...Marketing Plans MKTG305-1202A-02 Marketing Management Project Type: Unit 1 Individual Project 3/25/2012 Abstract This paper will explore two different marketing plans involving Apple Computers and/or Steve Jobs. It will discuss how a marketing plan made a product successful and it will discuss how a marketing plan made a product unsuccessful. A failed movie will be discussed and marketing concepts will be applied to analyze its failure. Marketing Plans Introduction One of the most important aspects of any business is marketing. It can make or break the strongest retailer. Figuring out what the customer wants and analyzing that data will help determine the marketing plan; getting that information right will determine if that plan is successful. Considered a genius when it comes to marketing, Steve Jobs made Apple what it is today, but he didn’t always do everything right. He learned some lessons along the way that contributed greatly to his success and legacy. His determination allowed him to learn those lessons and ultimately it helped him change the world. Definition of Marketing Plan A marketing plan is a written plan that explains in detail how an item or service will be marketed. This will include what has been learned about the market, including demographics and population. It will also include established goals and how they will be met. A marketing plan, if done well, will facilitate the entire direction and coordination of the marketing endeavor...
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...Danyale Pinckard American Intercontinental University Marketing Plans MKTG305-1103A-04: Marketing Management Unit 1 Individual project July 22, 2011 Abstract This paper will discuss the definition of marketing plans. It will provide an example of both a success and a failure of a product due to its marketing plan. Lastly this paper will provide an example of a poor marketing plan that made a film fail at the box offices. Marketing Plans Introduction For any business, product, or service to succeed, they must understand how to market themselves. If done properly, the product, service or individual will succeed but if done poorly then the product, service or individual will fail. One of the first steps a company must take is to make a plan; a marketing plan. Definition of Marketing Plan According to Kotler and Keller (2009) marketing plan is “written documentation that summarizes what the marketer has learned about the marketplace, indicates how the firm plans to reach its marketing objectives, and helps direct and coordinate the marketing effort.” Basically the book is defining marketing plans as something in writing that helps solve customers’ problems profitably and includes activities that create customer satisfaction (AIU live chat, 2011). Marketing Plans: an Example of Success One example of a successful marketing plan was used by Hankook Tire America Corp. This marketing plan will help build brand recognition and accelerate its growing market share...
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...Wal-Mart Jessica Martin May 28, 2011 MKTG305 AIU Online Abstract Wal-Mart is rated 1 on the Forbes 500 international list. It has stores in 15 different countries. It has always kept its mission statement. The mission statement for Wal-Mart is to save people money so they can live a better life. Japan, Honduras, India, and the United States each have their own way of doing business. They each advertise differently, have different ways of pricing, and contain different products. Wal-Mart Wal-Mart has become an icon. The first Wal-Mart discount store opened in 1962 in Rogers, AR. On October 31, 1969 it was incorporated as Wal-Mart Stores, Inc. (Wal-Mart, n.d.) It was listed on the New York Stock Exchange in 1972. At this time there were 276 stores in 11 states. In 1983 the first Sam’s Club membership warehouse was opened and in 1988 the first supercenter opened. Wal-Mart became an international company in 1991 when it opened a Sam’s Club near Mexico City. (Wal-Mart, n.d.) Most of the Wal-Mart stores are now supercenters. The supercenters have a complete grocery store along with general merchandise. When Sam Walton opened the first Wal-Mart he had a vision. His vision was to help save people money and live better lives. Wal-Mart has more than 9,000 retail stores in 15 countries and has 2 million employees worldwide. Mr. Walton said it best “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see...
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