Marketing Plans

Product: Tick Tock Coffee Maker
Product Description: Automatic Talking Alarm Coffee Maker with Voice Control I. Product Support of Mission
Our mission is to provide a cost efficient way to save our customers time and money. The Tick Tock Coffee Maker helps consumers save time and money by automatically brewing the coffee once the alarm goes off. It also tells you to wake up when the alarm goes off. Our product provides a wireless control that vibrates for the hearing impaired. It will save the consumer money by not having to stop and buy coffee at a convenience store. It will also save the consumer time by not running late for work or school.
A. Three Way Classification System:
1. The Tick Tock Coffee Maker provides convenience to our consumers by allowing them to make gourmet coffee in their home.
2. The Tick Tock Coffee Maker is a quality good that provides fresh coffee and an alarm voice system.
3. The Tick Tock Coffee Maker is a “shopping” good that will be available at all major retail locations.
II. Target Markets
Average working people, college students, hearing impaired, and stay at home parents who wake up early for work or school between the ages of 18 to 85 years old. The average working person who has an A.M. work time and always runs late for work. It will also benefit the college students who have 8:00 A.M. classes and never like to get out of bed. Also, the stay at home parents that have to have their children at school on time. Our product offers a wireless control that vibrates for the hearing impaired. This feature includes anyone who suffers from hearing loss.
III. Analysis of Competitive Environment
A. Porter’s five forces of Competitive Positions are as follows:
1. New Market Entrants
• Geological factors- targeting a specific part of the country.
• Entry ease- coffee makers are already on the market.
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