l550 best snacks

Problem Solution: Best Snacks Inc.
Chris Bross MMPBL/550
11-29-10
Alan Swank
Problem Solution: Best Snacks Inc.
BestSnacks has been an industry leader for years and recently for the last couple years their sales have started to decline, they have lost market share to competitors and the stock price has dropped getting shareholders antsy and management thinking. They have been forced to think about making some changes to the organization and its culture in order to jump start sales and become profitable again. The following paper will take a look at issues that BestSnacks is facing, the parties involved, what the goals of the organization are and the risks associated with the goals, and they will look at all ideas and decide which to develop and implement.

Describe the Situation
Issue and Opportunity Identification
The snack food industry has grown over the years tremendously. There have been the traditional type snack foods as well as newer more health conscious snack foods. In all, it has grown in demand. Through this, BestSnacks has recently over the past few years seen a decline in sales, the stock price declining and have lost market share to their competitors. Because of all these recent declines they are now in jeopardy of losing a major relationship with a popular vendor. BestSnacks needs to change the culture of their company and create programs that will promote creativity and innovation from their employees.
“The leaders of innovation and new product development in established organizations are intrapreneurs, employees who notice opportunities for either quantum or incremental produce improvements and are responsible for managing the product development process to obtain them” (Jones, 2004). By doing this, they would give themselves a chance to regain momentum against competitors by increasing sales and market share and