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MMPBL/590

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MMPBL/590 STRATEGIES FOR COMPETITIVE ADVANTAGE
Start Date: 01/17/2012
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COURSE DESCRIPTION
This course focuses on creating the value proposition as a driver of sustainable competitive advantage. Topics include translating key emerging trends into business opportunities; strategic challenges of global expansion; opportunities and constraints posed by regulatory change; competitor intelligence; scenario planning/planning for multiple futures; maximizing core business value; differentiating the value proposition; distribution channel development and integration; tailoring the value chain; building successful strategic alliances; and off-shoring models and approaches.
Week 1 - Topic 1: Mission, Vision, and Values
Objectives

Distinguish between strategy and tactics. Explain the essential components of the strategic management process. Analyze the relationship among leadership, culture, stakeholder interests, and strategic outcomes. Create vision, mission, and values statements.

Materials

MIND MAP Mind Map Concept Outline EBOOK EBOOK COLLECTION: Chapter 1 - Pearce & Robinson. (2005). Strategic management (9th ed.). New York: McGraw-Hill. EBOOK COLLECTION: Chapter 2 - Pearce & Robinson. (2005). Strategic management (9th ed.). New York: McGraw-Hill. EBOOK COLLECTION: Chapter 10 - Pearce & Robinson. (2005). Strategic management (9th ed.). New York: McGraw-Hill. ARTICLES ARTICLE: Required Articles for Week One

Assessment

Mission, Vision, and Values Paper Submit a 700-word to 1,050-word paper in which you do the