Premium Essay

Mns Real Estate, Current Events

In:

Submitted By jenniecb
Words 313
Pages 2
MNS Real Estate

As I was walking home, I saw an ad that caught my attention. There were no pictures or catching images, but as I read their logo I giggled. As I mentioned in the Super Bowl paper, ads or commercials that make me smile or laugh are more memorable to me than others.

The advertisement, located on 6th avenue on an old phone booth, stated in plain text, “I don’t remember his name, but his apartment…” This is a real attention-grabbing headline. MNS real estate uses sex as an advertising tool, something that is usually not associated with real estate ads. Moreover, by choosing to not include any images and instead emphasize the text, the message is clearer.

Based on MNS real estate ad, their target audience is people between the ages of 20-35. They are probably young professionals seeking to buy or rent an apartment in the city. The ad is targeted towards a younger audience because the subject matter is something that is easily relatable to them.

For me, the advertisement worked. I understood their concept, their joke and the company left me with an unforgettable impression.

This type of “teasing” campaign wouldn’t perhaps work in other parts of The United States, but it definitely suits the New York aesthetic. This shows how important it is to not only think about the consumers but also the location where you are advertising.

It is hard to define what type of marketing management philosophy they are using, but it is closer to the market orientation philosophy. Because of the fact that they are a well known-real estate company, they don’t need to approach the sales orientation philosophy. Instead, they can focus on catching people’s attention and providing them with a lasting image, so when the time is needed the consumers will think of this real estate

Similar Documents

Premium Essay

Retail

...RESEARCH KnightFrank.co.in Q1 2010 India OrganiSed ReTAILMarket Diagnosis & Outlook Knight Frank HIGHLIGHTS ! During 2010-12, 55 mn.sq.ft. of retail space will be ready in 7 major cities ! Between 2010 and 2012, the organised retail real estate stock will more than double from the existing 41 mn.sq.ft. to 95 mn.sq.ft. ! About 20% or 8 mn.sq.ft. of mall space is vacant ! During 2009-12, the Organised Retail Market will grow at a rate of 31% p.a. ! Between 2010-12, a higher pace of real estate development in comparison to the pace of organised retail market growth, will create an oversupply situation to the magnitude of 21 mn.sq.ft. in 2012 Q1 2010 India OrganiSed retail Market Diagnosis & Outlook KnightFrank.co.in table of contents 1. Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2. National Capital Region (NCR) . . . . . . . . . . . . . . 5 3. Mumbai . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 4. Pune. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 5. Bengaluru. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 6. Hyderabad . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 7. Chennai . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 8. Kolkata . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 9. Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Mumbai . . . . . . . . . . . . . . . . . . . . . ....

Words: 49972 - Pages: 200

Premium Essay

South

...16 17 south korea Q1 2014 17 17 21 21 21 21 25 25 25 26 26 26 27 28 29 29 30 Chapter 1: Political Outlook SWOT Analysis BMI Political Risk Ratings Domestic Politics Key Themes In 2014 Table: Political Overview Long-Term Political Outlook Constitutional Reform To Improve Governance- Chapter 2: Economic Outlook SWOT Analysis BMI Economic Risk Ratings Economic Activity Staying Cautious In 2014 Despite Upside Growth Surprise Table: ECONOMIC ACTIVITY Fiscal Policy Growing Corporate Leverage Posing Increasing Risk TABLE: FISCAL POLICY Monetary Policy BoK To Keep Policy Neutral Till End 2014 TABLE: MONETARY POLICY Balance of Payments south korea Q1 2014 KRW: Further Strength Capped Despite Improving Fundamentals TABLE: CURRENT ACCOUNT Chapter 3: 10-Year Forecast The South Korean Economy to 2022 Robust Growth To 2023 TABLE: Long-Term Macroeconomic Forecasts Chapter 4: Business Environment SWOT Analysis BMI Business Environment Risk Business Environment Outlook Institutions Table: BMI Business And Operation Risk Ratings Table: BMI Legal Framework Rating Tab le: Lab our Forc e Qua lit y Infrastructure TABLE: ASIA - ANNUAL FDI INFLOWS Table: Trade And Investment Ratings For more information, please contact us at:...

Words: 1373 - Pages: 6

Premium Essay

Marketing Plan on Real Estate

...Marketing plan on real estate company ‘UNITECH’ | Module – GMSI 579 | MODULE LEADER: MR.ROHIT SINGH | | GROUP MEMBERS:Ankur GuptaRuchika AgrawalRuhi SharmaSandeep SinghShreya Jindal | | | | EXECUTIVE SUMMARY: In any business environment where there is cut throat competition and where number of organisation are chasing the same dollars, volunteers and business sponsors, to stand out among the crowd is critical to success. UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live. The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council. A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world class...

Words: 11336 - Pages: 46

Premium Essay

Palm Oil Sector

...11 March 2011 Food Producers Palm Oil – Extracting Value Rachel Galvez +44 20 7444 0679 rachel.galvez@religarecm.com Palm Tree Nursery Palm Oil Sector – Extracting Value We launch coverage on the London listed Palm Oil sector with a positive view as we believe the industry will continue to grow and current production will struggle to meet global demand. In our view, companies (such as the ones under our coverage) that have; agricultural land rights in equatorial regions (where oil palms thrive), industry expertise, experienced management teams, and access to capital, have defensible competitive advantages and are likely to experience earnings growth and margin expansion going forward. New Britain Palm Oil (NBPO LN, BUY, 1,197p price target, 23% upside) NBPO produces sustainable and traceable Palm Oil in Papua New Guinea (PNG), which it sells to European markets. We believe the company’s competitive advantages, (the traceability and sustainability of its oil, above industry average yields, land and other assets, management team and industry relationships) will enable it to increase sales, expand margins and maintain a market leading position going forward. Asian Plantations (PALM LN, BUY, 345p price target, 29% upside) Source: MP Evans Palm Tree Plantation Asian Plantations is involved in the acquisition and development of Palm Oil plantation land in Sarawak, Malaysia. We believe the company will be able to execute on its strategy (acquiring undeveloped land...

Words: 26936 - Pages: 108

Premium Essay

Financial Crisis

...banks made that left them highly exposed to disruptions in financial markets. The collapse of the banks also raises questions for U.S. leaders and others about supervising banks that operate across national borders, especially as it becomes increasingly difficult to distinguish the limits of domestic financial markets. Such supervision is important for banks that are headquartered in small economies, but operate across national borders. If such banks become so overexposed in foreign markets that a financial disruption threatens the solvency of the banks, the collapse of the banks can overwhelm domestic credit markets and outstrip the ability of the central bank to serve as the lender of last resort. This report will be updated as wananted by events. BACKGROUND Iceland [1] is the smallest economy within the Organization for Economic Cooperation and Development (OECD) with a gross domestic product (GDP) in 2007 of about $11.8 billion, as indicated in Table 1. Historically, Iceland's economy has been based on marine and energy resources. This is an edited, reformatted and augmented version of CRS Report RS22988, dated November 20, 2008. 100 James K. Jackson Table 1. Iceland: Main Economie Indicators and Projections (in billions of dollars and in percent) 2004 2005 2006 2007 2008 2009 Actual GDP (in...

Words: 3082 - Pages: 13

Premium Essay

Explain Growth of E-Business

...E-business (Electronic Business), derived from such terms as ‘e-mail’, ‘e-commerce’, is the conduct of business on the internet, not only buying and selling but also servicing customers and collaborating with business partners. History of ecommerce dates back to the invention of the very old notion of "sell and buy", electricity, cables, computers, modems, and the Internet. Ecommerce became possible in 1991 when the Internet was opened to commercial use. Since that date thousands of businesses have taken up residence at web sites. At first, the term ecommerce meant the process of execution of commercial transactions electronically with the help of the leading technologies such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users to exchange business information and do electronic transactions. The ability to use these technologies appeared in the late 1970s and allowed business companies and organizations to send commercial documentation electronically. Although the Internet began to advance in popularity among the general public in 1994, it took approximately four years to develop the security protocols (for example, HTTP) and DSL which allowed rapid access and a persistent connection to the Internet. In 2000 a great number of business companies in the United States and Western Europe represented their services in the World Wide Web. At this time the meaning of the word ecommerce was changed. People began to define...

Words: 2496 - Pages: 10

Premium Essay

Egypt Economic Overview 2011

...CENTRAL BANK OF EGYPT ECONOMIC REVIEW Vol. 51 No. 1 2010/2011 Research, Development and Publishing Sector The Economic Review is issued by the Research, Development and Publishing Sector at the Central Bank of Egypt (CBE) on a quarterly basis. It aims to make available to a broad readership of specialists and nonspecialists a wide range of information on the performance of the Egyptian economy during the reporting period. The CBE posts the Review on its website: www.cbe.org.eg. Contents Page Main Monetary and Financial Indicators The Leading Article - Output Gap and Its Determinants: The Experience of Egypt ………………………………………… 1- Macroeconomic Performance 1/1 1/2 1/3 1/4 Gross Domestic Product (GDP)……………………………... Employment and Unemployment……………………………. Inflation……………………………………………………… Tourism………………………………………………………. 21 27 28 33 1 2- Monetary and Banking Developments 2/1 2/1/12/1/22/1/32/1/42/1/52/2 2/2/12/2/22/2/32/2/42/2/52/2/6Monetary and Banking Policy and Monetary Aggregates…… Monetary Policy……………………………………………... Reserve Money (M0)………………………………………… Domestic Liquidity (M2) and Counterpart Assets…………... Payment Systems and Information Technology (IT)………... RTGS and SWIFT Local Services…………………………… Banking and Credit Developments…………………………... Banking Reform……………………………………………... Supervision Sector…………………………………………… Overview of Banks' Aggregate Financial Position………….. Interbank Transactions in Egypt……………………………... Deposits……………………………………………………… Lending Activity……………………………………………...

Words: 48956 - Pages: 196

Premium Essay

Indian Hotel Industry Research Report

...INDIAN HOTEL INDUSTRY RESEARCH REPORT 2013 Submitted by: 1) Arindam Bagh 2) Arindam Das 3) Pavan Kumar Submitted by: 4) Arindam Bagh 5) Arindam Das 6) Pavan Kumar Table of Contents 1. Executive Summary 5 2. Industry Overview 6 2.1. Key Components of Hospitality Industry 6 2.2. Global overview 6 2.3. Indian overview 7 2.4. Market Structure 10 2.5. Industry metrics 12 3. Challenges faced in the Sector 14 3.1. Global economic uncertainty 14 3.2. Seasonality of demand 14 3.3. Oversupply 15 3.4. High Employee turnover 15 3.5. Lack of MICE related Infrastructure 16 3.6. Inadequate supply of quality talent 16 3.7. Low security 17 3.8. High cost of developing property 17 3.9. Poor Infrastructure 18 3.10. Difficult project financing 18 4. Growth Drivers 18 4.1. International tourist arrivals 18 4.2. MICE Destination (Meetings, Incentives, Conferencing, Exhibitions) 19 4.3. Government spending to boost growth 19 4.4. Improving economic environment 20 4.5. Increasing spending power 21 4.6. Government Support (Non-Monetory) 21 4.7. Offers from Airline Industry 24 5. Emerging Trends in the sector 25 5.1. Premium Hotel’s profitability to hit lows 25 5.2. Increasing revenues from F&B Segment 26 5.3. Development of niche tourism offerings 26 5.4. Growing trend towards service apartments 27 5.5. Growing demand for budget segment 27 5.6. Increasing interest of international operators 28 5...

Words: 10495 - Pages: 42

Free Essay

Pdf Dppdpdpdpd

...Leung@morganstanley.com +852 2848 5220 Jacky Chan Jacky.K.Chan@morganstanley.com +852 2848 5973 Angus Chan, CFA October 25, 2013 Industry View In-Line Angus.Kon.Chan@morganstanley.com +852 2848 5259 China Property Asia Insight: Is 2014 Another Robust Year? We expect 2014 contracted sales growth to be flat while policy risk is on the rise given the strong ASPs. We downgrade our industry view to In-Line. We favor stocks with greater exposure to the mass market segment of non-top-tier cities; Vanke, CG and Shimao are our top picks. Industry view downgraded to In-Line: We are less optimistic than consensus about the contracted sales and ASP outlook in 2014; we expect flat growth amid the increased policy risk and steady demand. MSCI China Real Estate index has outperformed MSCI China by 15% in the last 12 months. The average share price upside of our coverage universe has narrowed to 11%. Favor non-HPR/mass-market: We are more skeptical about tier-one cities given the 56% jump in land sales volume YTD and heightened policy risk amid the surge in ASPs. Demand-supply in lower-tier cities should continue to improve; we think there could be a third consecutive year of zero growth/decline in land sales in 2013, bringing down inventory-turnover. 17% contracted sales growth in 2014: We expect our coverage universe to continue to gain market share but they may only achieve half of the 34% YTD contracted sales growth (or 17%) in 2014 on the back of a 1ppt improvement in the sell-through rate...

Words: 35281 - Pages: 142

Free Essay

Gati Financial Statement Analysis

...IT TAKES A LEADER TO TAKE YOU PLACES. A n n u A l r e p o r t 2 0 1 2 2 0 1 3 Growth is… movinG from strenGth to strenGth Flamingos, known for their undeniable beauty, are also recognised as a species that stays strong by sticking together, no matter how trying the circumstances are. But for a flock to be strong, it needs an equally resilient leader to take them in the right direction. Just like Gati, the leader of the logistics industry in India. Gati Limited is India’s leader in providing Express Distribution services, Supply Chain Solutions, Cold Chain Transportation Solutions, Warehousing, International Freight Forwarding, Custom Clearance and e-Commerce Solutions. Founded in 1989 as a cargo management company, Gati pioneered Express Distribution Services in India. With a track record of 24 years, Gati is one of India’s most coveted companies, employing 3500 people, and serving over 5000 customers – including the top 10 brands in the Automotive, Healthcare, Engineering and Consumer Durables industry. Gati has a strong market presence in the Asia Pacific region and SAARC countries, with offices in China, Singapore, Hong Kong, Thailand and Nepal, and has plans to foray into other markets. In a Company where every employee demonstrates dedication and commitment to succeed, its little wonder that Gati is the leader, taking the industry places. values are… a force to be reckoned with Flamingos, as is ingrained in their DNAs for centuries, instinctively have values that...

Words: 43055 - Pages: 173

Premium Essay

Foreclosure Crisis in Florida

...about mortgage foreclosures, detailing the single biggest financial crisis to hit the nation that is creating a strangle-hold on our economy and preventing economic recovery. While the entire nation has been stunned, the crisis has disproportionately affected the states of Florida, Nevada, Arizona, California and Georgia; these states were hit with an unprecedented loss of value in residential real estate. According to the leading provider of real estate industry statistics, Realtytrac.com (2011), one in every 611 United States housing units had a foreclosure filing during the month of July 2011 and it appears that the foreclosure processing delays, combined with the smorgasbord of national and state-level foreclosure prevention efforts such as loan modifications, lender-borrower mediations and mortgage payment assistance for the unemployed may be allowing more distressed homeowners to stave off foreclosure.. A CNBC report said that the falloff in foreclosures is not based on a “robust recovery in the housing market but on short-term interventions and delays that will extend the current housing market woes into 2012 and beyond” (“States with the highest foreclosure rates,”2011). A summary of active foreclosures by State as of July 2012 for the top five states is shown below (Realtytrac.com). |Nevada |1 in every 115 homes | |California |1 in every 239 | |Arizona |1 in every 273...

Words: 18463 - Pages: 74

Free Essay

Uae Economic Outlook

...significantly. After a 7.5% growth in real GDP in 2008, UAE‟s GDP increased by only 1.3% to reach AED515bn in 2009. Despite the global recession, the non-oil GDP grew by 8.4% in 2009. Due to the decrease in oil prices and production, the non-oil sector contributed 71% of the GDP in 2009 compared to 66% during the previous year.  Overall Broad Money supply decreased by 0.3% as of Q2-2010; grew by 5.4% in 2009 The UAE government implemented expansionary monetary and fiscal policies to stimulate aggregate demand in 2009. Due to the effects of the recession on the economy, the UAE government wanted to expand the money supply and encourage growth. Money Supply (M1) and Broad Money (M2) grew by 3.7% and 2.2% respectively, while the overall broad money (M3) decreased by 0.25% as of Q2-2010 due to a decrease in government deposits.  UAE maintained a budget surplus for its fifth consecutive year The budget surplus in recent years was largely credited to high gas and oil profits due to high oil prices. Total government revenue was almost AED293bn for 2009, a decline of 35% from the previous year, while hydrocarbon revenues contributed 74% of it. Total expenditures increased by 14% in 2009 to AED289bn, compared to AED254bn the previous year. Current expenditures was the largest contributor of expenditures as it represented 68% of total expenditures. Consequently, UAE‟s budget generated a surplus of AED3.6bn in 2009, a decrease of a staggering 98% from 2008. Nominal & Real GDP Performance 1200...

Words: 18648 - Pages: 75

Premium Essay

Tesla

...well ahead of our conservative model. The result reinforces that Tesla’s push to become a mass market OEM is much harder than it looks. We reiterate our EW rating and remain cautious on the stock near-term. Unchanged USD 190.00 Price Target lowered -5% from USD 200.00 Price (11-Feb-2015) USD 212.80 Potential Upside/Downside -11% Tickers TSLA 26681 Shares Outstanding (mn) Don’t get caught up with ambitious mid/long-term targets…: Despite the weak quarter, there was enough to keep the die-hard bulls interested. Our take - don’t get caught up in it. On the demand side, Musk noted Tesla could reach its ‘15 S/X delivery guide of 55k even ex. China, and has a “secret weapon” which could be deployed later this year. Model S gross margin was guided to 30% for 4Q, and management is confident it should be able to grow X gross margin to a similar level. Longer term, Musk cited confidence in generating significant cash flow and attaining op. margin of 1015%. For the real long-term fanatics, Musk’s comment about seeing a path to reaching Apple’s current market cap of $700bn implies sales of nearly...

Words: 12089 - Pages: 49

Premium Essay

Business

...2007, and hay fields averaged about 1.5 tons per acre. Nationwide, more than two thirds of cropland was fertilized (although that includes row crops) and hay fields were about 2.5 tons per acre – even in other parts of Minnesota and Wisconsin, with a similar climate. Farming is one of the bigger sources of income for self-employed business owners in this region. In Carlton County, for example, farmers sold $8 million of produce in 2007. Only self-employed construction firms, with $14 million of sales, and real estate, with $8.2 million in sales, were larger. It’s likely that agriculture in regions like the Northland will be even more important in the future. The United States currently has an abundance of cropland – about 1.4 acres per person in 2007. But that’s down about 10 percent since 1997, and our population continues to grow. The U. S. Census Bureau projects a population of 439 million people in 2050, leaving only one acre of cropland per person – even if none of our current cropland is converted to other uses. The Western Lake Superior region purchased $1.26 billion in food in 2008, nearly all of it produced outside of...

Words: 5653 - Pages: 23

Free Essay

Analysis on Company

...Contents: Vision, Culture and values Financial highlights Profile of the Directors Chairman’s review Corporate Governance Audit Committee Report Remuneration Committee Report Risk Management Report of the Board of Directors Statement of Directors’ Responsibility Independent Auditors’ Report Income Statement Balance Sheet Statement of Changes in Equity Cash Flow Statement Notes to the Financial Statement Segmental Report Details of Real Estate Five Year Summary Shareholder Information Notice of Annual General Meeting Proxy Enclosed Corporate Information ( inner back cover) 1 2 3 4 5-7 8 9 10 - 12 13 - 16 17 18 19 20 21 22 23 - 47 48 49 50 51 - 53 54 Vision To be a leading investment trust in Sri Lanka Culture and Values Renuka’s culture reflects more than just structure. It is statement of values. Our commitment to a responsive, enterprising, nurturing, unrelenting, knowledgeable and accountable workplace enables us to build our relationships, with clients and with colleagues, on honesty and trust. It drives our ability to deliver great products and services and to generate superior long term financial performance for our shareholders. The 6 letters of our Group name symbolizes the 6 core values that make up our culture. The stylized shape of Sri Lanka is also reminiscent of pods or coconuts, with the letter “R” embedded representing Renuka in Sri Lanka. Our corporate motto is “World Class Possibilities” reflecting...

Words: 22933 - Pages: 92