...smartphones), mobile advertising promises to be a huge growth area. The Kelsey Group, a market research firm, projects that the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013. Of course, that is just an educated guess which will turn out wrong. But there is no doubt that mobile advertising will be much bigger in four years, perhaps even ten to 20 times bigger than it is today. Where will all of that mobile ad money go to? Here I think the Kelsey group is more on target. It projects that mobile search will go from 24 percent of the total mobile ad market last year to 73 percent of the much larger pie in 2013, according to a recent research note put out by Citi analyst Mark Mahaney, which is where I’m getting all of these numbers. Display ads are projected to go from 13 percent of the total to 18 percent, while SMS ads will decline as a percentage from 63 percent to 9 percent (see charts). So once again it looks like search is going to be the big winner. No wonder Google is so focused on mobile search as one of its major sources of growth. Think about it. Display ads take up precious real estate on your phone screen and tend to just get in the way and be an annoyance. That’s why most people don’t like them. But when you are doing a search on your phone, you are often looking for something nearby—a store, a restaurant, a dry cleaner. You are more open to ads, especially if they are relevant to your search. Mobile search is particularly...
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...Questionnaire on Customer Attitude towards Mobile Advertising Personal Details: Age: O Below 18 Years O 18Years – 30 Years O Above 30 Years Gender: O Male O Female Occupation: O Student O Self-Employed O Business O Professional Highest Qualification O UG O PG O Others.....................(Pls Specify) Income O Below Rs25000/- Ors 25000/- --Rs50000/- OAbove 50000/- Please read the following instructions * Clearly understand the following statements and rate accordingly * Details mentioned are strictly confidential and for academic purpose only. SCALE-1: Strongly disagree; 2: Disagree; 3: Neutral; 4: Agree; 5: Strongly agree (1) (2) (3) (4)(5) 1) I feel comfortable receiving mobile advertisements. O O O O O 2) Mobile advertising is highly accessible. (Anytime, anywhere) O O O O O 3) I feel that getting useful information from mobile advertising saves time. O O O O O 4) It is easy for me to read mobile advertisements. O O O O O 5) I will use mobile advertisements to make purchase whenever possible O O O O O 6) Mobile advertisement should NOT be too boring with its text content. O O O O O 7) Mobile advertisement is one of the source of information O O O O O 8) I feel mobile advertisement offers me timely information. O O O O O 9) How often do you receive ads O O O O O 10) How...
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...<보고서> 모바일 광고의 현재와 미래 | 과 목 명 : 광고론 담당교수 : 송 종 호 제 출 일 : 2015. 5. 20. 학 과 명 : 경영학부 학 번 : 2013034156 이 름 : 정 나 연 - 차 례- 1. 모바일 광고란? 1.1. 모바일 광고 개념 1.2. 모바일 광고 유형 2. 모바일 광고의 현황과 전망 2.1. 모바일 광고의 현황 2.2. 모바일 광고의 전망 3. 모바일 광고의 문제점과 발전방향 3.1. 모바일 광고의 문제점과 개선방안 3.2. 모바일 광고의 바람직한 발전방향 *출처 1. 모바일 광고란? 1.1. 모바일 광고의 개념 모바일 광고에 대해 정의하기 전에 모바일이 무엇인지 먼저 알아보자면, 모바일이란 본래 '움직일 수 있는'이라는 뜻으로 휴대전화와 휴대용 개인정보단말기(PDA) 등과 같이 이동성을 가진 것들을 총칭하는 것이다. 그러므로 모바일 광고란 이동성을 가진 기기를 통해 상품과 서비스의 사용가능성과 질이 광범한 공중에게 알려지도록 하는 과정과 수단인 것이다. 기존 인터넷 광고가 광고주→광고대행사→미디어렙사→온라인포털 등의 집행과정을 거쳤지만, 모바일 광고는 인터넷 광고와는 다른 과정을 통해 다양한 매체로 광고가 게시되는 특징을 보이고 있다. 기존 인터넷 광고는 포털이 광고의 플랫폼 및 매체의 역할을 동시에 하고 있었다. 하지만 모바일 광고의 경우 광고를 게재하기 위한 플랫폼을 구축하고, 해당 플랫폼을 애플리케이션 등에 적용하여 광고를 게재하기 때문에 그 역할을 하는 플랫폼 사가 중요하게 부각되었다. 또한 광고 단가가 낮은 모바일 광고의 특성상 기존 가치사슬과 다른 경로로 광고가 집행되는 경우도 나타나고 있다. <그림 1> 인터넷 광고시장과 모바일 광고시장의 비교 1.2. 모바일 광고의 유형 모바일 광고 시장의 성장과 동시에 다양한 모바일 광고들이 개발되고 있다. 그 중 가장 대표적인 모바일 광고의 유형에 대해 살펴보도록 하겠다. 모바일 광고를 크게 디스플레이광고와 검색광고로 나누어서 설명하겠다. 먼저 디스플레이광고는 배너광고, 동영상 광고, SNS광고, 보상형 광고 등이 있다. 배너광고란 인기 있는 홈페이지의 한쪽에 특정 웹사이트의 이름이나 내용을 부착하여 홍보하는 그래픽 이미지를 의미한다. 마치 현수막처럼 생겨 배너라고 불린다. 미리 정해진 규격에 동영상 파일 등을 이용하여 광고를 내고 소정의 광고료를 지불하는 형태이다. 처음에는 사각형 모양이 도메인과 사업내용을 알리는 단순한 형태로 시작했으나, 요즘에는 동영상을 넣거나 홈페이지를 열면 화면이 고정적으로 배치되는 등으로 다양화되고 있다. 배너광고는 전형적으로 그래픽 배너, 텍스트 링크를 포함하는 그래픽배너 또는 텍스트 기반의 배너인 웹배너 광고와 In-App 디스플레이광고 또는 어플리케이션 삽입 광고를 포함하는 앱배너 광고로 나누어진다. 동영상 광고는 비디오 콘텐츠를 활용한 전•중•후•고정 광고를 의미한다. 스마트 폰 화면의 대형화...
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...Google Admob to advertise mobile apps and games. Having tried this for a while now, making some small and big mistakes, wasting some money along the way, I just felt like sharing my experience. -Admob is no doubt a very good tool for campaigning mobile apps and games especially on android platform. 1. Target to run your first campaign within same month your app goes live. This makes the most impact as apps are well featured in strategic places on the appstore within the first month of launch. 2. Be dynamic, do not just set up the campaign and leave it, watch it and make corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...A Secure Intrusion detection system against DDOS attack in Wireless Mobile Ad-hoc Network Abstract: Wireless Mobile ad-hoc network (MANET) is an emerging technology and have great strength to be applied in critical situations like battlefields and commercial applications such as building, traffic surveillance, MANET is infrastructure less, with no any centralized controller exist and also each node contain routing capability, Each device in a MANET is independently free to move in any direction, and will therefore change its connections to other devices frequently. So one of the major challenges wireless mobile ad-hoc networks face today is security, because no central controller exists. MANETs are a kind of wireless ad hoc networks that usually has a routable networking environment on top of a link layer ad hoc network. Ad hoc also contains wireless sensor network so the problems is facing b y sensor network is also faced by MANET. While developing the sensor nodes in unattended environment increases the chances of various attacks. There are many security attacks in MANET and DDoS (Distributed denial of service) is one of them. Our main aim is seeing the effect of DDoS in routing load, packet drop rate, end to end delay, i.e. Maximizing due to attack on network. And with these parameters and many more also we build secure IDS to...
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...scheme is also established through various simulation experiments. INTRODUCTION Nodes in mobile ad-hoc networks are arbitrarily deployed without relying on any fixed network infrastructure. In a multi-hop wireless network, many pairs of nodes cannot communicate directly and must forward data to each other via one or more intermediate forwarding nodes. Multi-hop communication is not an issue where nodes faithfully forward packets according to a global algorithm. Selfish nodes may like to send their own packets but may not be ready to relay packets for others since relaying packets for others consumes bandwidth and energy. This, in turn, decreases both individual and system throughput and might even lead to loss of connectivity in a network. Hence, cooperation among the nodes needs to be enforced. The basic aim of any such mechanism is to force nodes to forward packets sent to it by other nodes. There are many proposed solutions which use game theoretic and graph theoretic notions to examine whether cooperation can exist in multi-hop communication while many solutions are proposed based on providing incentives. Incentives can be positive or negative. That is, a node can be made to cooperate within a network either by providing some incentive or by taking punitive actions against a node when its rate of packet forwarding falls below a particular value. WORK DESCRIPTION Ad hoc networks (also...
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...Publishing, Inc. 2011 http://www.eurojournals.com/ajsr.htm A Survey of Clustering Schemes for Mobile Ad-Hoc Network (MANET) Ismail Ghazi Shayeb Albalqa Applied Univesity, Amman, Jordan E-mail: ismail@bau.edu.jo AbdelRahman Hamza Hussein Jearsh University, Jearsh, Jordan E-mail: Abed_90@yahoo.com Ayman Bassam Nasoura Jearsh University, Jearsh, Jordan E-mail: nassuora@yahoo.com Abstract Clustering has been found to be an effective means of resource management for MANETs regarding network performance, routing protocol design, Quality of Service (QoS) and network modeling though it has yet to be refined to satisfy all the issues that might be faced by choosing this approach. Scalability is of particular interest to ad hoc network designers and users and is an issue with critical influence on capability and capacity. Where topologies include large numbers of nodes, routing packets will demand a large percentage of the limited wireless bandwidth and this is exaggerated and exacerbated by the mobility feature often resulting in a high frequency of failure regarding wireless links. In this paper we present acomprehensive survey and classification of recently published clustering algorithm, which we classify based on their objectives. We survey different clustering algoirthm for MANET's; highlighting the defining clustering, the design goals of clustering algorithms, advantages of clustering for ad hoc networks, challenges facing clustering including cost issues and classifying clustering...
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...MANET is the infrastructureless network without any access point or base station. It consists of the mobile nodes and has dynamic topology. MANET is self configured and self organizing network. In the ad hoc network nodes are free to move anywhere and any pair of nodes can communicate directly if they are in the transmission range of each other otherwise the communicating nodes depend upon the other nodes present in the network for the communication. So, MANET follows the multi-hop pattern for the communication. In the ad hoc network, the nodes can act as the router as well as host. The nodes in the network dynamically exchange the data without their dependency on any wired backbone network. The nodes in the network are differentiated by their processing, energy consumed, memory resources and most important by their high degree of mobility. Routing protocols play an important role in order to transmit the data from one node to another. The goal of the ad hoc network routing protocols is to establish the valid and efficient routes between the nodes so that the messages are delivered within time. The routing protocols must be able to deal with high degree of mobility....
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...due to mobility- The dynamic nature of network topology results in frequent path breaks. Frequent network partitions- The random movement of nodes often leads to partition of the network. This mostly affects the intermediate nodes [18]. 1.7 MOBILE ADHOC NETWORK SECURITY ISSUES Securities Issues: It is necessary to find out how we can judge a mobile ad hoc network is secure or not, or in other words, what should be covered in the security issues for the mobile ad hoc network when we want to inspect the security state of the mobile ad hoc network. In this following, we briefly some widely-used issues[2]: Availability: The term Availability means that a node should maintain its ability to provide all the designed services regardless of the security state of it Availability is defined as the property of maintaining the network up and running under hostile conditions. This security issue is challenged mainly during the denial-of-service attacks, in which all the nodes in the network can be the attack target and thus some selfish nodes make some of the network services unavailable, such as the routing protocol or the key management service [28]. Attacks from malicious nodes: There are numerous kinds of attacks in the mobile ad hoc network, almost all of which can be classified as the following two types [29]: (i), External attacks, in which the attacker aims to cause congestion, propagate fake routing information or disturb nodes from providing services. (ii), Internal...
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...AERONAUTICAL MOBILE AD HOC NETWORKS CONTENTS 1: Introduction 2: Literature Survey 3: References PROBLEM STATEMENT 1.1 Ad-hoc network "Ad Hoc" is actually a Latin phrase that means "for this purpose." It is often used to describe solutions that are developed on-the-fly for a specific purpose. In computer networking, an ad hoc network refers to a network connection established for a single session and does not require a router or a wireless base station. An ad hoc network is a temporary network connection created for a specific purpose (such as transferring data from one computer to another) 1.2 Mobile ad hoc network(MANET) A MANET is an autonomous collection of mobile users that communicate over relatively bandwidth constrained wireless links. Since the nodes are mobile, the network topology may change rapidly and unpredictably over time. The network is decentralized, where all network activity including discovering the topology and delivering messages must be executed by the node themselves, i.e., routing functionality will be incorporated into mobile nodes. In other words, MANET is a type of ad hoc network that can change locations and configure itself on the fly. Because MANETS are mobile, they use wireless connections to connect to various networks. This can be a standard Wi-Fi connection, or another medium, such as a cellular or satellite transmission. Literature Survey 2.2 Analysis of research Paper TITLE OF PAPER | AUTHORS | YEAR...
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..., z2 Dominating Sets: Sensor Networks Prachi Shivhare, Sriraman Sridharan, Tushar Deshpande ! processing power efficiently. As a sensors battery is not replaceable its energy becomes the most important system resource. The best method for conserving energy is to put the sensors to sleep when they are not in use. At the same time the network must maintain its functionality through a connected sub-network that lets the monitoring station communicate with any of the networks active sensors. Each sensors monitoring area can be 1 I NTRODUCTION approximated as a disk around it. We further Advances in digital electronics and wireless assume that each sensor can measure or obcommunications have enabled the developserve the physical parameter or event in its own ment of low-power, lowcost, multi−functional monitoring area and can use radio-frequency sensor devices. These devices gather process technology to communicate with other sensors and communicate information about their enin its vicinity. The solutions we present here vironments. A large number of devices collabalso assume that a sensors monitoring area is orate using wireless network and an asymmetthe area in which nodes can receive communiric, many-to-one data flow, this communication cation from a transmitting node constitute a sensor network. The sensor nodes usually send their data to a monitoring station which it-self is a node. If all the nodes commu- 2 H ISTORY nicated directly with the monitoring station, the Hedetniemi...
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