...major points of comparison between observation and questioning as data collection strategies? Qualitative strategy is based on understanding, opinions, motivation, and observation. The observation is the interaction between the researcher and the subjects. The sample size of this research is usually based on a small group of people. On the other hand he quantitative strategy is based more on data collection and information. It also based on numeric statistics. The quantitative data collection methods are much more structured than the qualitative data collection method. Quantitative methods include a various surveys Marriott: Hotels and Resorts p349. Answer the 3 questions at the end of the case, p350. Turn in work through CANVAS by the due date--limit 2 pages. Note: if you have an electronic textbook, the page number may be different than the hard copy (textbook) Marriott International 1. Analyze Marriott Mobiles mobile feedback system with respect to Exhibit 9.3 characteristics. Analyzing the Marriott Mobiles with respect of the survey characteristic; First the cost, they chose to launch mobile site, instead of a smart phone app was a great decision because the software for the mobile site was there already which help to save a lot of the expenses. The Second characteristic is time span. The Case study shows that the Marriott designed the survey with speed in mind. Time Span was very fast because Marriott was able to get an immediate feedback. They needed a fastest...
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...the characteristics of survey research outlined in Exhibit 9.2, and analyze Marriott Mobiles, mobile feedback system with respect to these characteristics. Characteristics Cost Time span Use of interviewer probes Ability to show concepts to respondent Management control over interview General data quality Ability to collect large amount of data Ability to handle complex questionnaires Mobile Feedback Low Fast No Yes N/A Moderate Low to moderate Low 2. What are some of the disadvantages of the mobile-based survey that Marriott created? This survey is based on better understanding of customers’ experience recently used mobile version of Marriott.com, contains 15 questions and 1 suggestion. Customers’ answers are limited to “yes” or “no”, 1-10 scale and choice of offered options. At the end of this brief survey every willing participant can leave a custom feedback about its recent experience or suggestion how to improve mobile version. Also, this survey is based on “average” user opinion. 3. If you were in charge of mobile marketing at Marriott International, what research methods would you use to build on Marriott’s existing programs and further develop Marriott Mobile? I think it would be useful to expand existing survey with various questions that could better focus on different groups of people, because different customers may have different needs. Also mobile app can be modified to send push notifications with post-stay survey invitation for people...
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...Introduction Earlier this century, mobile phone became the first communication technology to have more users in developing countries like Bangladesh. With the combination of two most recent technologies advancements-internet and mobile phone, a new service is thus enabled and the first such wireless internet commercial transaction is performed by the banking industry. Mobile banking is a new technology in Bangladesh, started from 31th March 2011. Dutch Bangla Bank Ltd pioneered in mobile banking service in Bangladesh. Most of the people are informed about it but 52% of them are not interested to use it as they are happy in using traditional e-banking system. Purpose of the Research DBBL mobile banking is the online based payment system of Dutch Bangla Bank Ltd and is one of the leading mobile phone based payment switch in Bangladesh. There is many such phone based switch systems are playing in the market like bKash by BRAK Bank, Ok banking by One Bank, Ucash by UCB etc. Though DBBL mobile banking has its growing market again it cannot take the position of bKash by BRAK. The general purpose to conduct this study is to determine the reasons why DBBL mobile banking is getting failed to take the market comparing to bKash. In order to identify the limits of this study Dutch Bangla Bank Ltd has to identify study areas to be addressed. A careful analysis of those question areas led to the development of the following specific research objectives: * To identify the market...
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...Mobile Cloud Computing (MCC): A Survey Abstract: Mobile devices have come a long way and their capabilities in terms of speed, raw computing capabilities, storage capacity and the applications that are real world end user friendly. The sale of mobile devices has seen a huge boom and is now surpassing those of PCs [1]. With this enormous use of smart phones across the world and as well as the introduction of cloud computing concept, Mobile Cloud computing or MCC has become the new paradigm in the world of mobile services. This paper will discuss the technology of MCC, applications and challenges faced. Mobile Cloud Computing: Introduction MCC in its simplest form can be defined as an infrastructure where the storage of data and its processing is outside a mobile device. What mobile cloud computing does is move processing and storage to the cloud and thereby bringing applications and the computing power to a broader spectrum of mobile users [2]. Mobile service providers can provide services to the subscribers as AAA which refers to authentication, authorization and as well as accounting which is based on what is known as an home agent or HA and the end users data being stored on the cloud database. Every time a request is initiated from the subscriber, it is delivered to the cloud based system with the help of Internet. The controllers on the cloud will be able to process these requests and eventually providing the subscribers with the respective cloud based service. These...
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...A PROJECT REPORT ON LOCATION BASED MOBILE ADVERTISEMENT IN AHMEDABAD Report Submitted to: INDUS INSTITUTE OF TECHNOLOGY & ENGINEERING & AHOY TELECOM CREATION As Partial Fulfillment of Requirement for the Post Graduation in Master in Business Administration By: - Bharat Bindrani, (11MBA004) Rewant Vyas, (11MBA057) Declaration by the Student We hereby declare that this project report titled “Scope of Location Based Mobile Advertisement in Indian Semi- organized Retail” has been submitted by us for the requirement for the Post Graduate in Master in Business Administration This is the result of original work carried out by us. This report has not been submitted by anyone or anywhere else. Bharat Bindrani Rewant Vya PREFACE “True learning is born out of experience & observation”. Practical experience is one of the best types of learning that one can remember the aspects of administration & management. The day comes to apply these in corporate world in context of modern industrial enterprise that has to go through its different terminal to achieve the corporate goal. The main objective of practical training is to develop practical knowledge and awareness about industrial environment & business practices in the student as a supplement to theoretical studies of marketing management. It increases the skill, ability & attitude to performance specific job in the industrial environment. Fortunately...
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...organize valuable ideas and findings, to identify other research that may be in progress, to generate research ideas, to develop a critical perspective. The literature review has been developed to discuss the fundamental concepts and key authors associated with the subject matter. It includes “mobile banking” and “opportunities and challenges of mobile baking” as these are directly representative of the academic discussion on the subject of investigation. As a literature review needs to be sufficiently critical in a balanced way, the literature review for this study aims to do in the discussion of the opportunities and challenges of the subject matter through impartial assessment of the relevant concepts. 1.1. Opportunity & Challenges of Mobile Banking: 1.1.1. Mobile Banking: Today is the era of fast forward life style. Everything we need or want, we want it in a minimum time. Like all other things we also need a fast forward banking. The result of it is mobile banking. Mobile banking means the ability of making deposits, withdrawal and to send and receive funds from a mobile account. According to the Journal of Information Engineering and Applications (Vol. 1, No.6, 2011), Mobile Banking is a financial transaction conducted by logging on to a bank's website using a cell phone, such as viewing account balances, making transfers between accounts, or paying bills and this can be...
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...M. Ghazanfar Ali, Salman Mohsin, Shahida Department of Computer Sciences National Textile University Faisalabad uzair@ieee.org Privacy Protective, Consent Based Joint Location Tracking System for Smartphone Users Abstract: Ubiquitous availability of GPS receivers and internet in Smartphones has made mobile navigation systems widely used in people’s daily life. Due to the rapid growth of mobile navigation systems, users put forward higher privacy demands on location-based services (LBS). Knowing the whereabouts of family, friends, delivery staff, and team-members is common requirement especially in Metropolitan cities. We have designed and implemented a mutual location tracking system that uses location information while observing privacy concerns. Our system provides opportunity to implement a variety of mutual location tracking scenarios. It enables users to establish proper credentials to share each other’s location with mutual consent. Users are provided with each other current location and previous trajectory on map. This capability can enable many other location based applications. Keywords: Location Based Services, Location Based Collaboration, GPS, and Navigation. 1. Introduction: The system we have developed uses the GPS satellite to track the current location of others (Friends, Relatives etc.) By sending/receiving sms/REST notifications. Current version of the system is available for android Devices. Every person doesn't feel easy in sharing personal...
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...2012 State of Mobile Security With 62% already allowing personal devices at work, 80%, require only passwords for IT’s juggling laptop policies and Wi-Fi policies and BYOD policies—and that means security gaps big enough to drive a semi through. Most, mobile devices that access enterprise data/networks, yet just 14% require hardware encryption, no exceptions. Let’s be clear: Mobile security is data security, and we must do better. By Michael Finneran Report ID: R4720512 Previous Next reports 2012 State of Mobile Security CONTENTS 3 4 5 6 7 9 11 11 15 20 25 26 27 27 30 32 45 Author’s Bio Executive Summary Research Synopsis Lessons Unlearned Mobile Device Policies: BYOD in Full Swing What, Me Worry? Breaking It Down Wi-Fi Policy Guidance Tablet/Smartphone Policy So What Are You Doing About It? Applications and Malware Laptops and Ultrabooks Security-Awareness Training Get Going on a Secure Mobility Initiative Don’t Sit Still Appendix Related Reports 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 TABLE OF Figures 6 Figure 1: Policy on Personal Mobile Device Use? 7 Figure 2: Personal Mobile Device Policy 8 Figure 3: Percentage of Employees Using Mobile Devices 9 Figure 4: Top Mobile Security Concerns 10 Figure 5: Importance of Mobile Security Initiatives 11 Figure 6: Percentage of Mobile Devices Experiencing Security Incidents Figure 7: Securing Wireless LANs Figure 8: Securing Data in Transit Figure 9: Mobile Device Authentication...
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...ROSKILDE UNIVERSITY Department of Communication, Business and Information Technologies Brand preference on Mobile Purchase among the Students of Roskilde University Bachelor of business studies Project Report Supervisor: Professor Poul Dines Submitted to Department of Communication, Business and Information Technologies Submitted by Ramesh Rijal, Student number: 50593 May 24, 2013 Student Number: 50593 I declare that “the brand preference on mobile purchase among the students of Roskilde University” is my own work and that all the sources that I have used or quoted have been indicated and acknowledged by means of complete references. Ramesh Rijal rrijal@ruc.dk i ACKNOWLEDGEMENT I would like to thank for the people for their various contributions to complete this bachelor project. • • • • • Rikke Krogh, Secretary to the study board, Department of business, for her help and suggestion in every step of my learning activities My supervisor, Professor, Poul Dines, for his constant advice, assistance and guidance throughout the study Supervisor Professor Safania Normann Eriksen for her valuable insights and feedback into the research in the presentation held in the University. All the students of Roskilde University who participated in the study, for their valuable contribution and the time they gave so willingly. My family and friends, for their feedback and support during this study. ii Abstract Branding permits customers to develop association...
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...sDEVELOPING A MOBILE ELECTRONIC PERFORMANCE SUPPORT SYSTEM FOR A MAJOR TOP 20 NEWSPAPER: AN ACTION RESEARCH STUDY IN ADVERTISING SALES by Theresa A. Hueftle A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University October 2005 UMI Number: 3187646 Copyright 2005 by Hueftle, Theresa A. All rights reserved. UMI Microform 3187646 Copyright 2006 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. ProQuest Information and Learning Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, MI 48106-1346 © Theresa Hueftle, 2005 Abstract The purpose of this study was to determine the most effective way to deliver just-in-time learning using mobile technology for newspaper salespeople working in the field. The goal was to produce a pedagogical platform that was time sensitive, had on the job accessibility, and did not overload the salesperson’s mental abilities. The instructional design prototype used an action research approach. The study was based on the works of Gloria Gery (electronic performance support) and Ruth Clarks (building expertise). This study provided the information from an authentic newspaper environment to develop a mobile performance support prototype for newspaper salespeople. Results revealed the hardware, authoring software, content, architecture, and learning theory...
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...review of both theoretical and secondary research dataThorough knowledge and comprehension of topicUnderstanding of relevant concepts and theoriesDiscussion of conceptual and theoretical issuesSummary and clear understanding of principal issues relevant to topic|You need to :5. review academic literature looking for theories/ concepts you can use in your analysis e.g. those related to strategy or marketing, e.g. Swot, Pestel, Porter’s Five forces etc6. relate the theory(s) obtained from the literature review to your case study – Tesco mobile7. undertake review of technical literature relating to the mobile phone industry8. undertake review of literature relating to case study – Tesco, (including the new phone shop in London)9. undertake review of other mobile phone suppliers in the UK10. search for mobile phone industry/ customer surveys identifying what customers expect from their mobile phones| ||| 3.Research Methodology.Weighting: 20%|Marks will be awarded for:Selection of clear research question or testable hypotheses (where applicable)Selection of clear aims and objectives Selection of appropriate research methodologyTheoretical and applied...
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...Information Technology (IT) literate. Education sector has been targeted to be an introduction sector to implement Information and Communication Technology (ICT) tools to advance learning and teaching processes. As such, Government of Malaysia has been working on few strategies to introduce electronic gadget applications in Malaysian schools to improve quality of education inclusively. In this study, we have conducted a survey to study the needs and acceptability of electronic gadgets such as mobile phones in schools, then analyzed outcome of survey accordingly. The result of the survey shows level of acceptance on the use of electronic gadget in schools and ethical consideration has been considered to decide best decision to overcome its negative impacts. Based on ethical consideration, the use of electronic gadgets in schools should be permitted as it brings more valuable benefits towards nation and society well-being. Malaysian to maintain high level of ethics and morality act to be able to use and handle knowledge well. Keywords: IT gadgets; Mobile phone; Information and Communication Technology; Malaysia Schools 1. Introduction 1.1. ICT as enable tools towards K-economy status in Malaysia Moving towards Vision 2020, Malaysia needs to...
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...Journal of Scientific Research ISSN 1450-223X Issue 20(2011), pp.135-151 © EuroJournals Publishing, Inc. 2011 http://www.eurojournals.com/ajsr.htm A Survey of Clustering Schemes for Mobile Ad-Hoc Network (MANET) Ismail Ghazi Shayeb Albalqa Applied Univesity, Amman, Jordan E-mail: ismail@bau.edu.jo AbdelRahman Hamza Hussein Jearsh University, Jearsh, Jordan E-mail: Abed_90@yahoo.com Ayman Bassam Nasoura Jearsh University, Jearsh, Jordan E-mail: nassuora@yahoo.com Abstract Clustering has been found to be an effective means of resource management for MANETs regarding network performance, routing protocol design, Quality of Service (QoS) and network modeling though it has yet to be refined to satisfy all the issues that might be faced by choosing this approach. Scalability is of particular interest to ad hoc network designers and users and is an issue with critical influence on capability and capacity. Where topologies include large numbers of nodes, routing packets will demand a large percentage of the limited wireless bandwidth and this is exaggerated and exacerbated by the mobility feature often resulting in a high frequency of failure regarding wireless links. In this paper we present acomprehensive survey and classification of recently published clustering algorithm, which we classify based on their objectives. We survey different clustering algoirthm for MANET's; highlighting the defining clustering, the design goals of clustering algorithms, advantages of clustering for...
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...Marketing Report Executive Summary Assigned by the NSYNC telecoms mobile division, the conducted report aims to analyse through empirical research methods, most effective means of understanding its target market and then implementing a degree of segmented marketing strategies. This in turn will purvey an authenticated frame for which we will be able to provide recommendations to the NSYNC administration based on the report’s conclusions as aligned by the presented research questions. Information has been obtained with the use of these four questions. 1. Are male and female mobile users’ assessments of individual value dimensions significantly different? 2. Are functional value dimensions rated higher than the social/emotional value dimensions? 3. Does age have an effect on mobile users’ assessments of the individual value dimensions? 4. Which value dimensions influence repeat purchasing, willingness to pay a price premium (WTP), and word of mouth (WOM)? Research Approach NSYNC has orchestrated a series of questions compiles in survey format in order to gain the responses required to answer the mentioned research questions. The survey was administered online and returned 402 usable responses which were used in ordinance to depict a customer’s repurchase intentions along with what is considered as a high value product or service. This is collated through demographic value factors consisting of monetary and convenience values, social and emotional values, repurchase...
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...Research Report on Factor Affecting the Uses of Mobile Phone. Abstract Mobile phones are one of the fastest-adopted innovations in history. Globally, mobile phones have rapidly become widespread in most parts of the world. The purpose of present research paper is to discuss the various factors affecting the uses of mobile phone. The primary data was collected by using survey method. Sampling was all from student, to services category, business person to formers as well as housewives. The questionnaire was pre-tested on 10 individuals to assess its design and clarity and was then redesigned. Some important construct were developed and factor analysis was carried out to identify the factor. . Different factors are identified from the results of factor analysis such as…….gender ,age ,education level, monthly income, necessity or purpose of having mobile phone, quality of service provider, pricing and so on. INTRODUCTION 0wing to the availability of telecommunication technology, mobile phone becomes more and more important in daily life. Mobile phone is not only as tools for communication, but also as tools for people working and emotional interaction. People are more relying on mobile phone than ever before. Most people in daily life, the average timing within a day "must" use mobile phones absolutely far beyond other consumer products. Under this highly dependent characteristic, mobile phone becomes one of mandatory items for modern people while out of home or office, especially...
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