...Tan A0074274 A0074389 A0074597 A0088437 TABLE OF CONTENTS I. II. III. OBJECTIVE INDUSTRY DESCRIPTION PORTER’S FIVE COMPETITIVE FORCES 1. Threat of new entrants 2. Bargaining power of buyers 3. Bargaining power of suppliers 4. Rivalry among Existing Competitors 5. Threat of substitute products or services 1 1 2 2 2 3 4 5 IV. V. COMPARISON OF THE COMPETITIVE FORCES INFORMATION SYSTEMS IN TELECOMMUNICATION 1. Enterprise Resource Planning a. Telecom Billing System b. Grid Computing Service 2. Customer Relation Management 5 5 5 5 6 7 VI. CONCLUSION 7 I. Objective This report seeks to analyze in detail the current state of competition within the Singapore’s Telecommunications industry. The industry is analyzed based on Porter’s 5 forces model. The paper also aims to identify the key players within the forces. How IT/IS has been able to change the strength of each force is also demonstrated. II. Industry description Generally, telecommunication industry consists of fixed line telecommunication and wireless telecommunication services. Fixed line communication is defined as voice telephony and data transferring offers and broadband. Wireless telecommunication services include mobile phones, pagers and other wireless telecommunication services. The three leading telecommunication companies are Singapore Telecommunication Ltd (established in 1992), Mobile One Ltd (established in 1997) and StarHub Pte Ltd (established in 1998). From 2000, liberalization policy...
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...Apple Software includes the OSX system, iTunes media player and multiple creativity software. The company’s brand is known for its high level of design, ease of use, and now iCloud, operating in nearly 400 retail stores in 14 countries (apple.com). To better understand Apple’s positioning against the other players, our team has divided Apple Inc.’s line of business into regions and retail: Asia, Europe, Americas, Japan and Retail. PORTER’S FIVE FORCES Porter’s Five (some may argue 6+) model is an analysis tool that helps “determine industry profitability because they influence the price, cost and required investment of firms in an industry” (M. Porter). Rothaermal further argues that the model reflects the industry’s attractiveness. First image below shows the traditional Porter’s model with the 5 forces, where the image on the latter shows additional factors that may affect the firm’s profitability and attractiveness. Exhibit 1.1 Porter’s Original Five Forces Model (Strategic Management Insight) Exhibit 1.2 Porter’s “Five” Forces Model (Lecture 2, R. Herko) The following analysis is for the Asian region, including: China, Hong Kong, Taiwan, Singapore, Korea, New Zealand and Australia....
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...I have recently inherited my grandfather’s coffee shop, The Broadway Cafe, which is located in downtown Columbia, South Carolina. The cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. The café was first opened in 1952, and was a local hotspot in the area for many years. Downtown Columbia, SC is definitely a great area to have such a business. It is a vibrant commercial and residential city center. There are numerous businesses, law firms, banks and real estate corporations; also located in the downtown area of Columbia, are the University of South Carolina, the Columbia Museum of Art, Columbia City Ballet, and the Nickelodeon Theatre. Although my grandfather was an expert at running the coffee shop then, it is now outdated. The café has no computers, no records of the café’s regular customers, or records of the family recipes for the baked goods and soups. These very important objects are nonexistent today, because my grandfather kept them locked away in his terrific memory. Other issues are all ordering takes place manually, as well as the inventory, employee payroll, and marketing coupons are all tracked in a notepad. The Broadway Café does not have a Website either, which truly hurts business in this current day of technology. Because of these weaknesses that Broadway Café possesses, business has been steadily declining, over the last five years. By using key winning resources, we will...
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...Environment Analysis (Threats: Porter’s 5 forces)“Hard to find elsewhere” * Value PropositionPorter’s 5 Forces * Buyer Power –Do your customers have other firms they can purchase from? | Switching Cost, Loyalty Program * Supplier Power – Do you have choices of suppliers? | Select alternative products or suppliers, Reverse auction * Substitutes – what alternative product/service? | Opportunity Costs, Adding Values * Potential Entrants – How easy to enter? | Entry Barrier * Rivalry – how intense is the competition? | Product differentiation * Business GOAL (Value Proposition determines GOAL) * Maximize benefit for customer (= Value proposition) * Tangible: 만질 수 있는 saving * Intangible: 무형의 saving time * Always Increase Sales, and Reduce Cost * * Strategy (How to work your way to the Goal) * Porter’s Three Generic Strategies: Creating Business focus * Strategies that are commonly used by businesses to achieve and maintain competitive advantage| current Narrow Target Differentiation Focus * Firm facing one of Porter’s Five Forces, reduce the threats in […] by […] which will relate achieve goal * * * Use of FB → not differentiating enough → does not support value proposition (which has a differentiation focus) → not strategic. * * Capabilities (WHAT a company should be ABLE to do to execute its business strategy)Strategic Support Capabilities Advantage CapabilitiesBusiness Necessity Capabilities Essential Capabilities * ENABLE...
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...competitors like Apple, Barnes and Noble, E-Bay. However Amazon has competitive advantage in the following aspects: i) Pioneer Advantage: Amazon established its niche as the first online book seller in the year 1997. Today Amazon is the nation’s biggest book seller and world’s largest online retailer (New York Times, 2012). Amazon has managed to keep up with technology by investing in cloud computing and bringing to market mobile devices like Kindle e-reader. The recently announced Kindle Fire is another strategic differentiator in Amazon product portfolio. Kindle Fire facilitates delivery of Amazon’s services and content to customers, and provides them the mobile-device experience. It has established itself as the leading Android tablet with a 54.4 percent market share (comScore, 2012). ii) Amazon’s main focus on customer satisfaction has ensured their position in the on-line retail market. Amazon is highly invested in providing customers convenience, selection, prices and personalized services (Mirow, 2005). Amazon’s e-commerce platforms with highly granular array of choices and mobile shopping apps, have vastly improved the shopping experience for the customers. According to a recent online retail customer satisfaction survey, Amazon topped the list, outdoing competitors like Apple, eBay, Netflix, Best Buy, Walmart (techcrunch, 2012). iii) Amazon has been experiencing marked increase in its revenue with $24,509 million in 2009 to $48,077 million in 2011. The margin (net...
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...MGT401 Term Paper on Submitted To: Submitted By: Mohammad Rezzaur Razzak Kamrijjaman Department Coordinator ID-12304076 BBS sec-01 Date of Submission – 15.12.14 Letter of Transmittal 15th December, 2014 Mohammad Rezaur Razzak Associate Professor BRAC Business School BRAC University Mohakhali, Dhaka. Subject: Submission of report on “Nokia Corporation” Dear Sir, With due respect, I am submitting my report on the above mentioned title for the fulfillment of the requirements of my Strategic Management (MGT401) course. I took this report as an opportunity to reflect my learning of the techniques and skills of this three months long course. I realize that my report may not be flawless; there might be some mistakes which were not noticed by me due to my inadequate professional knowledge. By collecting information for this report I also learned something very superfluous in practical. I look forward to make the optimal use of the knowledge that I gained from this course. I would like to gratitude you for giving me such a great opportunity to prove my ability in making a quality report. If any mistakes remain I heartily apologize for those. I hope you will take my mistakes with due consideration. Thanks. Sincerely yours, Kamrujjaman ID: 12304076 BRAC Business School BRAC University Acknowledgement ...
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...Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. (Belic, 2012) The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful new computing devices offering traditional wireless voice service as well as native software applications and, perhaps most importantly, the ability to connect to and run a myriad of Internet-based services including email, geo-location, streaming video, and social networking, while providing a good user experience. The business opportunities presented by this new category have attracted many of the major global information and communications technology (ICT) firms, including firms from the mobile telephony, personal computer, Internet, and personal digital assistant (PDA) industries, into a complex new landscape of competition. For many of these firms, capturing a portion of the total value created by the smartphone industry is believed to be a key to future growth and profits. (Kenney, 2011) The interest is understandable. Today more than 1.3 billion mobile phone handsets are being sold annually, and in 2010...
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...Decision MakingIn this lesson we will discuss Information Systems in the 2010s.Next slide. | Slide 2 | Topics | The following topics will be covered in this lesson:Positioning IT to optimize performance;Describing information systems and information technology;Business performance;Strategic planning and competitive models;And the importance of IT.Next slide. | Slide 3 | Positioning IT to Optimize Performance | The 2010s have brought about the need for organizations to deploy applications that can connect, communicate, collaborate, and do e-commerce on-demand, in real-time, and at a distance from the brick-and-mortar infrastructure. The integration of broadband telecommunications, the Internet, digital communications, high-performance mobile devices, and the digitization of all media content have become possible because of these technologies. The integration of information technology, or IT, information systems, or IS, and organizational strategic plans, forms the critical infrastructure, and that infrastructure has enabled the next wave of IT developments and breakthroughs.This lesson looks at some of the latest IT developments and how companies might deploy them to improve performance. The lesson covers business-critical IS applications and IT solutions, most of which integrate wireless networks and social technologies, like Facebook and Twitter. Because of the rapid pace of technological changes organizations have to become a agile enterprises. Organizational agility means...
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...choices it is necessary to integrate the diverse strategies in both external and internal environments, identify the opportunities, threats, strength and weaknesses, examine the core competencies, which can create sustainable competitive advantages. The research will reveal critical analysis relevant to analyse the company’s environment in the electronic industry which includes SWOT, the PESTEL framework, Porter’s 5 forces and 3 generic theories, value chain analysis and core competencies, as to how it has successfully penetrated into the electronic market. 2.0 Introduction 3.1 Background of Apple Apple is a Californian multinational corporation founded in 1stApril 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to show its change in focus towards consumer electronics. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker. On November 25, 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over $700 billion (Higgins et al., 2014). As of 2014, Apple maintains 437 retail stores in fifteen countries and operates the online Apple Store and iTunes Store in which is the world's largest music retailer (Statista,...
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...12 Apple Inc. Strategy Review and Recommendation Group: E2 12 Apple Inc. Strategy Review and Recommendation Group: E2 Content 1. Company Background 4 2. Report Aim and Scope 4 3. Analysis of the Current Environment 5 3.1. PEST Analysis 5 3.2. Porter’s Five Forces 7 3.3. Resource Portfolio Analysis 8 3.4. Current SWOT Analysis 10 4. Analysis of the Future Environment via Scenario Planning 11 4.1. Impact of Scenarios on Apple’s Five Forces 12 4.2. Impact of Scenario Planning on Internal Environment (VRIN) 13 4.3. Future SWOT 15 5. Evaluation of Existing Strategies 16 6. Analysis of Apple’s Organizational Direction 16 7. Strategic Option Generation 18 7.1. Generic Strategy Model 18 7.2. BCG Matrix 19 7.3. Directional Policy Matrix 20 7.4. ANSOFF Matrix 21 7.5. TOWS 22 8. Strategy Evaluation through SAFe 23 8.1. Corporate Level Strategic Evaluation 23 8.2. Media Devices & Mobile Communications SBU Strategic Evaluation 24 8.3. Personal Computers Strategic Evaluation 24 8.4. Portable Media Players Strategic Evaluation 25 8.5. Software Strategic Evaluation 25 9. Comparison of New and Existing Strategies 25 10. Conclusion 26 11. Report Limitations 28 12. References 29 1. Company Background Apple Inc was founded in April 1976 by Steve Jobs and Steve Wozniak. The company that invented the first personal computer has diversified into designing and producing a vast range...
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...………………………………………………………….……..…. 3 Part 1: Analysis of the Environment ………………………………………………… 4 1. The Environmental Forces ……………………………………………… 5 2. Key drivers of change ……………………………………………..……… 8 3. Future Orientation ……………………………………………………..…. 10 4. Industry analysis …………………………………………..………………. 12 5. Importance of Convergence in Telecoms Industry ……………. 16 6. Irish Telecom Industry Lifecycle ………………………………….…. 19 7. Strategic Alliances within Irish Telecom Market …………….… 23 Part 2: Analysis of Eircom’s Strategic Capabilities …………………...….…… 25 2.1 Resources and Competences …………………………………….……. 26 2.2 Eircom’s Cost efficiency …………………………………………….….. 30 2.3 Eircom’s Sustained Competitive Advantage …………………..… 31 2.4 Usage drivers: Innovation ………………………………………….….. 33 2.5 Importance of Knowledge Management ………………………..… 36 2.6 Benchmarking ………………………………………………………...……. 38 2.7 Advertising campaigns of Eircom ……………………………………. 39 2.8 Appraising Eircom’s Resources and Capabilities …………...….. 40 Part 3: Key Internal and External Factors …………………………...…………… 42 Part 4: Organisational purposes ……………………………………………………… 43 Part 5: Portfolio Analysis & Strategic Choices …………………………………… 45 Conclusion and Recommendations ……………………………………..…… 49 Appendix 1 Oliver Wyman Company’s Outline Appendix 2 Fixed Line, Mobile and Broadband Usage Appendix 3...
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...of Content Introduction……………………………………………………………… 2 Apple SWOT analysis…………………………………………………… 7 Apple PESTEL Analysis ………………………………………............. 9 Porter's 5 Forces Analysis……………………………………………… 11 BCG matrix perspective………………………………………………… 12 Ansoff Matrix Perspective ……………………………………………… 15 Extended Marketing mix Analysis……………………………………… Conclusion………………………………………………………………... 17 Recommendation………………………………………………………… 18 Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like HTC could make this kind of cellphone. Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. (Belic, 2012) The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful new computing devices offering traditional wireless voice service as well as native software applications and, perhaps most importantly, the ability to connect to...
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...launch of their wireless phone services in the USA called "Virgin Mobile". The key issue for Virgin Mobile is to select a pricing strategy that will both attract and retain subscribers. There are three options for pricing that are under consideration. Dan Schulman, CEO of the Virgin Mobile USA is trying to determine which pricing strategy would be most efficient in attracting and sustaining youth market in the USA. Other factors such as unique features that Virgin Mobile can offer in order to differentiate from the competitors, their marketing strategy and Life Time value (LTV) of the customers and customer retention also need to be part of the decision making criteria. SWOT Analysis Virgin Mobile draws its strengths from the vast experience that the parent company has in the UK market. With a 50-50 joint venture with Sprint, Virgin Mobile has setup MVNO model which has low fixed costs as well as low operation and maintenance requirements. Virgin Xtras is a value added proposition that would appeal to the young customers. The strategic agreement with MTV to deliver entertainment functions as well as the cooperation with Target, Sam Goody music stores and Best Buy, will help Virgin Mobile in marketing their product. In terms of weaknesses, Virgin Mobile has low brand recognition in USA. The fact that their first extension of MVNO model abroad to Singapore experienced a failure also poses a risk. Moreover, Virgin Mobile has a very limited advertising budget of $60 million compared...
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...Environmental Analysis The information technology (IT) industry has always been highly driven by innovations in technology. It is dynamic and highly competitive, with frequent changes in both technologies and business models. Each industry shift is an opportunity to conceive new products, new technologies, or new ideas that can further transform the industry and businesses. The following PESTEL analysis will try to gain an understanding of Microsoft’s business potential, future market situation and the direction of its operation. The political, economic, social, technological, environmental and legal factors are six components of PESTEL analysis. Table 1: PESTEL Analysis of IT industry | Political * Restrictions on foreign recruitments * Regulations to education * Regulations to the industry * Regulations at emerging markets | Economic * Fluctuations and unpredictable behaviours of foreign currency * Trade cycles * Economic growth rates (around the world) * Disposable income level of people * Demand and supply...
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...company sells its products through its chain of retail stores, third party wholesalers and online channels. The company’s main markets are in the Americas, Europe, the Middle East, Japan and South East Asia. It also has a growing presence in China and India (Apple Computer Inc, 2011, p 2). Apple’s vision statement is elaborated as “man is the creator of change in this world. As such he should be above systems and structures and not subordinate to them”. The company’s mission statement is as under: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings”. (Masi, 2009, p 2) 2. External Analysis 2.1. Environmental Analysis Apple Inc is one of the largest of global corporations in terms of market capitalisation and has important products in areas of personal computing, mobile telephony and portable music. Whilst it services markets across the world, these are concentrated in higher income and advanced countries in North America, West Europe, the Middle East and East Asia. Political and Legal Environment The debate over “Net Neutrality” has now become politicised and the future could see the bringing in of regulations that...
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