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Mobile Computing

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Mobile Computing and Social Networks
CIS 500
June 4, 2012

Mobile computing and social networks are not only good for keeping in touch with friends and family or playing games, but business have also gotten on the band wagon and developed apps to conduct work. One of the apps that are being used often is geo-location. This type of application is a technology that uses data obtained from an individual’s mobile device to identify or describe their actual physical location at a given point in time. This app benefits not only the business that uses them but also the general public who has it downloaded on their phone. It’s efficient for us as customers because we can receive information that is instantly relevant to a purchase decision, to location-specific discounts and services (Jaiswal & Nayak, 2010, p. 1). Business use this for marketing strategies in order to get new customers and returning customers to keep coming back and making purchases. Other ways that business uses geo-data are Know Your Customer (KYC), delivery and assessment management, cloud balancing, content customization, vehicle Ad Hoc Networks, and Real-time incident management just to name a few. It has become easier and easier to capture this information due to the ability of mobile phones, GPS devices, even swiping are debt or credit cards. Every time we use one of these devices information goes into a data warehouse for businesses to use. There are two ways that geo-location data is collected active which is user-device based and passive which is data-lookup-services. The technology that is involved in the collection of active are assisted GPS, Wi-Fi, 3G/4G, and mobile applications such as iPhone, Android, and Blackberry. On the other end is passive which uses IP location, 3G/4G and Wi-Fi (ISACA, 2012, pp. 5-7).

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