...cellular phones of cell phones. Each and every technology has its own advantages and disadvantages for students and mobile phone is one of them. Buying a mobile phone for your kid is easy, but think twice before buy that for them. In this current world, mobile phones are really essential for everyone’s life. But, it doesn’t mean that you can’t live a life without mobile phone. When we talk about school students, having a mobile phone is 50-50 chances of advantage and disadvantage. It’s all up to the student who uses the mobile phone. A student can improve themselves with the help of mobile phone; meanwhile the same student can spoil their life with the help of same mobile phone. Mobile phone is a wireless handheld device that allows users to make a call and send text messages among the other creatures. It’s all depending on how they use mobile phones. (Worthofread, 2015) As cell phones become increasingly prevalent among both adults and youth, many schools face an important question of policy -- whether or not to ban the phones on school grounds. Arguments both for and against allowing cell phones at schools tend to boil down to appropriate use and the effects of the phone's presence. Educators looking to make a decision for or against phones in the classroom generally need to look at both the positives and the negatives about allowing such devices. (Contributing Writers, 2010) According to (Green, 2013) Mobile phones has made many students’ life easier. Nowadays, mobile phones...
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...Differential advantage/ Competitive edge (USP)……………9 Segmentation Targeting & Positioning (STP)………………10 Marketing objectives and goals (SMART)………………….11 Marketing strategies and programmes (7P’s)………………12 Conclusion…………………………………………………….14 Reference………………………………………………………15 Summary: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. China is a big market; the mobile phone industry in China develops very fast. By 2008, the Chinese mobile phone users has reached nearly 400 million, China became the world's largest mobile phone market. OPPO mobile phones as a part of Chinese domestic mobile phone brand grow up together with the cause of China's communication. Introduction: Guang Dong OPPO Mobile Telecommunications corp. OPPO Company is from Dongguan, the pearl mobile communication co., LTD changed its name, 2 at the end of 2009 the company completed name change procedures. Dongguan, the pearl mobile communication co., LTD., formerly known as Dongguan Shengming electronic co., LTD., founded in April 2003, in 2007 changed its name to April Dongguan, the pearl mobile communication co., LTD. OPPO in 2008 launched a music cell phone products, because of its strong quality, get the consistent high praise and love music enthusiasts. In the birth of the world's first APE/FLAC hard to decode music phone T5...
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...CONTENTS INTRODUCTION 6 Mental map of consumer’s associations regarding Mobilink: 7 CBBE Model 8 Salience 8 Performance 9 Imagery 9 Judgment 9 Feeling 10 Resonance 10 RESEARCH DESIGN 11 Methodology 11 Data Collection 13 CATEGORY ANALYSIS 13 Brand Awareness 15 Brand usage 19 Brand consideration 24 BRAND POSITIONING 26 OVERALL POSITIONING ANALYSIS 33 IDEAL PACKAGE 34 WILLINGNESS TO PAY PRICE PREMIUM 36 ANALYSIS OF ADVERTISING MODULE 37 Analysis of Mobilink ad 40 Analysis of Glow by Warid ad 42 Analysis of Telenor ad 44 Overall Advertising Analysis 46 LIFESTYLE ANALYSIS 46 RECOMMENDATIONS 49 REFERENCES 50 APPENDIX 51 LIST OF TABLES Table 1 Kish Social Economic Class Grid 12 Table 2 Mobile Phone Category Analysis 14 Table 3 Mobile Phone Category Analysis across SECs 14 Table 4 Crosstab TOM and SEC 15 Table 5 Crosstab Spontaneous Awareness and SEC 15 Table 6 Crosstab Aided Awareness and SEC 16 Table 7 Crosstab Advertisement Recall and SEC 17 Table 8 Crosstab First Favorite and SEC 17 Table 9 Crosstab Second Favorite and SEC 18 Table 10 Crosstab Brand Recommended and SEC 19 Table 11 Crosstab Brand Ever Used and SEC 19 Table 12 Crosstab past Six Months and SEC 20 Table 13 Crosstab past Three Months and SEC 20 Table 14 Crosstab Brand Used Most Often and SEC 21 Table 15 Crosstab Brand Currently Using and SEC 22 Table 16 Crosstab Previous Brand and SEC 22 Table 17 Crosstab Previous Brand and Age 23 Table 18 Brand Currently Used and SEC 24 ...
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...such as my relatives, have the belief that giving a cellphone to a child is a synonym of security. Nevertheless, there are others who strongly believe that this action is a matter of irresponsibility. Although there are several opinions with regard to giving a child a smartphone, it is necessary to bear in mind that there exist a high number of advantages as well as disadvantages of accepting giving one to a minor. Nowadays, mobiles are part of our lives; in fact, no matter if it is for grown-ups or children, giving a smartphone to a child has a relative number of perks. For instance, these days, technology is an essential aspect in life. Buying and selling goods and items, searching information, studying and others are the advantages of technology. That is why it is important the new generations need to be hand-in-hand with technology. In this sense, smartphones are a kind of link between having services in an easy way on the Internet and the constant development of the technologic world. Besides, this development means that people need to be prepared for the new advances; therefore, giving a child the opportunity of having a cell phone can be translated as opening the gates to the new possible access to the reality we are living right now. After all, and based on what many experts said in the World...
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...Running head: Mobile Computing and Social Network Mobile Computing and Effects of Social Network in the Health Care Industry Student’s Name: Darryl Oruh Professor’s Name: Laurent Jolly Course Title: Information System and Decision –Making Date: November 19, 2013. Mobile computing and Social Network 1 Introduction The health care industry has witnessed great improvements in the past year. Due to wireless connectivity, private cellular devices, universal sensing technologies, social networks, and data analytics, the concept of wireless medicine has been greatly enhanced and is now a reality. According to Lewis (2012), the market for advanced patient monitoring systems in the United States has risen from $3.9 billion in the year 2007 to $8.9 billion in the year 2011 and is estimate to grow to about $20.9 billion by the year 2016. Monitoring patient vital signs via mobile computing to in-patient visits to the doctor’s Office or hospital. One of the most important components of patient care are the specific sign they each portray. These signs are heart rate, blood pressure, body temperature, oxygen levels or respiratory rates and sugar levels which...
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...Serv Bus (2012) 6:265–278 DOI 10.1007/s11628-012-0135-0 EMPIRICAL ARTICLE Innovation and imitation effects in the mobile telecommunication service market Sang-Gun Lee • Byeonghwa Park • Si-Hyeon Kim Hong-Hee Lee • Received: 11 February 2011 / Accepted: 26 January 2012 / Published online: 15 May 2012 Ó Springer-Verlag 2012 Abstract This study investigates adoption patterns of the first mover and the followers in the Information and Communication Technology industry. The continuous behavior of adopters over time is difficult to analyze and most previous studies were cross-sectional rather than longitudinal. In order to overcome these limitations, a mathematical diffusion model with verified official time-series data is used to analytically investigate the impact of both innovation and imitation effects on the mobile phone adoption in South Korea. The results showed that the imitation effect of the first mover was larger than those of the followers in the mature mobile telecommunication services market in South Korea. The innovation effect of the follower was larger than that of the first mover, and the innovation effect was larger than the imitation effect in the market. Keywords Innovation effect Á Imitation effect Á Diffusion model Á Mobile telecommunication market S.-G. Lee Department of Business Administration, School of Business Administration, Sogang University, Shinsu-dong #1 Mapo-gu, Seoul 121-742, Korea e-mail: sglee1028@yahoo.com B. Park College of Business Administration...
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...Assignment 3: Mobile Computing and Social Networking CIS 500 November 24, 2013 Introduction The U.S. market for advanced patient monitoring systems has grown from $3.9 billion in 2007 to $8.9 billion in 2011 and is forecast to reach $20.9 billion by 2016, according to a study by Kalorama Information. Efforts to reduce costs in healthcare, avoid emergency room overcrowding, and prepare for a growing number of elderly patients in the years to come are a few of the drivers for the adoption of these systems. (Remote Patient Monitoring, 2012) Compare and contrast monitoring of patient vital signs using mobile computing technology to in-patient visits to the doctor’s office or hospital. Advances in remote patient monitoring include new peripherals, real-time audio and video for "face-to-face" interaction between clinicians and patients, and devices that are expected to transmit data to a physician's EMR system. The use of smart phones and broadband-enabled devises has allowed patients to do their own monitoring of vital signs and body functions and upload them to their medical provider’s clinical servers. For example, a glucose monitor that can also track a patient's blood pressure, another trend is the increasing use of patient monitoring systems that come with data processing applications and equipment that use algorithms to evaluate monitoring measurements for a patient's specific condition. (Remote Patient Monitoring, 2012) Hospitals and physician’s offices are...
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...should be retaining from disaster. Sixth is to found a way to minimize the effort and loan procedures. Seventh is that full wireless network coverage is required in all office areas. 2. Solutions to the addressed issues 2.1. Save documents 2.1.1. Dropbox Dropbox is a free service that lets you bring all your photos, documents, and videos anywhere. Any file you save to your Dropbox will also automatically save to all your computers, phones, and even the Dropbox website. This means that you can start working on your computer at school or the office, and finish on your home computer. Never email yourself a file again!(1) 2.1.2. Drop Box (for business) The space is 1,000 GB when you start to use it. If you run out, tell them and they will increase it for free. It support WORD、EXCEL、POWER POINT、PDF etc. The files are stored using 256-bit AES（Advanced Encryption Standard）encryption, and SSL(Secure Sockets Layer) creates a secure tunnel for data transfers. You can remotely unlink the device to prevent anyone from accessing files if your phone is lost or stolen. It can avoid the important information lost. When you send the e-mail with the large files, you should zip. If you create a link to the files in Dropbox, you can view or download the...
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...Advantages and Disadvantages of Mobile Enterprises By Name: Course Title: Professor: Institution: City and State: Date: Introduction A mobile enterprise is defined as an enterprise, a corporation or organization that uses cloud computing and mobile devices to support critical business applications to gain strategic advantage. In a mobile enterprise interaction between the employees and clients is not location dependent. The technology and processes applied in mobile enterprises enable employees to have full access to the organization resources off-site (Basel, 2007). Organizations with higher mobility are able to focus on their key competencies, through transformed business strategies and stimulus offered by mobility. To enable employees reap maximum benefits from mobility companies have formulated mobile strategies (Cerra, Easterwood, & Power, 2013). Both the enterprise and employees benefit when the new level of communication achieved, but also there are disadvantages that are borne by both the enterprise and employees. Employees are the main drivers when it comes to an organization moving to be mobile. This paper is set to examine the advantages and disadvantages of an organization moving to mobile enterprise by assessing how the employees and the employer are affected. Advantages of an organization moving into mobile enterprise solutions Business mobility community consists of a large and diverse range of users who can be classified into three...
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...difference between portable Internet access and mobile Internet access. (Write at least 2 paragraphs) (3 points) Portable Internet access allows users to set their access devices wherever they want. For example, users can set their satellites after they move to another place. Mobile Internet access allows users access to the Internet during they are moving such as traveling. In other words, the difference between Portable Internet access and Mobile Internet access is the usage during moving. Users only can use Portable Internet access after moving. Mobile Internet access is more popular in the daily life because people usually use smart phone to access the Internet 10. Explain what VoIP is and how it works. (Write at least 3 paragraphs) (3 points) VoIP is another way for voice transmission. It transfers voice through data packet in the IP network. It’s a new technology that uses Internet to...
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...Vocabulary for IELTS Speaking: Part 1 SPEAKING PART 1: 1. DESCRIPTION QUESTIONS: (Strategy: divide into 2 or 3 parts) Sample answer Tell me something about your hometown? Well as you can probably guess I come from Taipei and I have lived here all my life, although at the moment I’m studying in another city – Taizhong. I suppose if I had to describe Taipei, the first thing I would say is that it’s very crowded, maybe even one of the biggest cities in Asia I guess. It’s so congested that even the locals have problems finding their way around! Another significant characteristic is that it offers splendid examples of contemporary architecture. Actually some of the renowned landmarks are in the middle of Taipei, such as the Taipei 101, the second tallest building in the world. | Well, the main thing you need to know is that…(1) + (details)… On top of that I can also add that (2)…+ (details)… Something else that I need to say is that (3)…so actually…(detail) Starting-off Ok, then; actually; alright; well, you know; Point 1 The first thing I’d like to mention is … The main thing you need to know is … I’d like to begin by highlighting the fact … Point 2 In addition I suppose I should say … Another interesting point … Not only that, but _______is also exceedingly ….. Point 3 And I shouldn’t forget to mention that… I guess I could also say that (it’s) sort-of …….. Finally I’d also like to mention …….. Practice: Tell me something about your...
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...advent of mobile phones has squeezed this large world and brought it into the palm of human being. However mobile phones have always been instigating debates among the people about their merits and demerits. Apart from the instant access they give us, mobile phones have multipurpose uses ranging from business work, means for entertainment and ensuring security. On the other hand, they have some disadvantages like initiating violation of privacy, unnecessary wastage of money, talking on mobile phones while driving and emission of radiation from the handsets which is allegedly harmful for health. I would like to argue for the advantages of mobile phones which outweigh their disadvantages. The main feature of mobile phones is instant access' which makes them the most exclusive devices for communication. Now people can make voice or VDO call or send text messages to anyone anytime from almost anywhere at a cheap rate using mobile phones. Besides this, with the aid of the latest WAP technology users can surf the internet, send emails and chat with other people at a low cost (http://www.webuser.co.uk, 24th October, 2007). According to a research released on 13th February, 2007 from the Mobile Entertainment Forum and Ovum, 20% of UK subscribers search internet via mobile phones (http://www.3g.co.uk/PR/Feb2007/4267.htm, retrieved 24th October, 2007). It is obvious that the communication has become a lot easier now compared to the pre-mobile phones period. Mobile phones are lessening...
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...Collection Method 3 Questionnaire 3 Conclusion 4 LO2 4 Task 1 4 2.1&2.2 5 2.3 6 2.4 6 LO3 8 Task 1 8 3.1&4.1 9 3.2 11 3.3 11 3.4 17 LO4 24 Task 2 24 4.2 24 Task 3 27 4.3 27 Sources of Data 29 LO1 Introduction The following assignment will look at different methods and sources in the collection of data. The research will include both primary and secondary forms of data and a plan will be formed to successfully help address a chosen business problem. An appropriate methodology will be used in the collection of data including the outline of sampling framework. A questionnaire will be designed and used as the main method of gathering primary data. Scenario 3 mobile is a large mobile phone provider within Ireland. The mobile phone industry is fiercely competitive and 3 Ireland faces big competition from the likes of Vodafone and Eircom. 3 wishes to better understand the general Irish consumer and their behaviours in order to better target and market their products and services. The hope is that with a better understanding of consumers including their needs, wants and behaviours, 3 can entice consumers with better contract packages than the competition. Primary and Secondary Data The research will...
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...Overview on GSM mobile communication system History • 1958- in Germany, the A1 net was established • In 1972 an new net was established • 1982- The work to develop a European standard for digital cellular voice telephony began. • the European Conference of Postal and Telecommunications Administrations (CEPT) created the Groupe Spécial Mobile committee and provided a permanent group of technical support personnel, based in Paris. • In 1987, 15 representatives from 13 European countries signed a memorandum of understanding to develop and deploy a common cellular telephone system across Europe. • France and Germany signed a joint development agreement in 1984 and were joined by Italy and the UK in 1986. • In 1986 the European Commission proposed to reserve the 900 MHz spectrum band for GSM. • By 1987, basic parameters of the GSM standard had been agreed upon and 15 representatives from 13 European nations signed a memorandum of understanding in Copenhagen, committing to deploy GSM. • In 1989, the Groupe Spécial Mobile committee was transferred from CEPT to the European Telecommunications Standards Institute (ETSI).[3] • Phase I of the GSM specifications were published in 1990 • The historic world's first GSM call was made by the Finnish prime minister Harri Holkari to Kaarina Suonio (mayor in city of Tampere) in July 1 1991. • The first network was built...
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...roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898, witnessed the foundation of Finnish Rubber Works Ltd, and in 1912, Finnish Cable Works began operations. Gradually, the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally, these three companies were merged to form Nokia Corporation in 1967. [1] Nokia Corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. The company has four main business functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment provides various mobile voice and data devices. This segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment offers mobile devices and applications with multimedia connectivity over GSM, 3G/WCDMA, WLAM etc. Role of Strategy: Every company on a small level with very low risk or a multinational company with much more to lose than just money on the line have to have a strategy to make its name in the world with other companies in mind. Strategy is as important in an organisation like walking for a human. Behind every successful organisation there is a strategy. “It may be hard for an egg to turn into a bird: it would be a jolly sight...
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