...Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.626 ISSN 1993-8233©2011 Academic Journals Full Length Research Paper Mobile phone to youngsters: Necessity or addiction Ishfaq Ahmed1*, Tehmina Fiaz Qazi2 and Khadija Aijaz Perji2 2 Universiti Teknologi Malaysia, Johor Bahru, Malaysia Hailey College of Commerce, University of the Punjab, Pakistan. Accepted 15 June, 2011 1 This study focuses on exploring the pattern of mobile phone usage among youngsters in Pakistan to delineate the extent of addictive behavior towards its usage. For this purpose questionnaires were used to elicit the responses. University students were selected as population and simple random sampling technique was used. Sample was consisting of 500 students out of which 400 students responded back comprising 80% response rate for this research. Findings of this study revealed that majority respondents are able to have definite priorities between their responsibilities and commitments and their cell phone usage. Very few are those who always exhibit the extreme addictive behaviors and rest is the majority who are not frequently involved in addictive usage patterns. Thus, youngsters use their cell phones under reasonable limits and do not tend towards extreme behaviors leading towards addictive cell phone usage. Key words: Mobile phone, addiction, youngsters, youth, Pakistan. INTRODUCTION Technological revolution has provided the world with luxurious inventions. Communication...
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...ISO 3297: 2007 Certified Organization) Vol. 2, Issue 12, December 2013 The Mobile Phone Usage Among Teens And Young Adults Impact Of Invading Technology Krithika.M1, Dr.S.Vasantha2 Research Scholar, School Of Management Studies, Vels University, Pallavaram Chennai, India1 Professor, School Of Management Studies, Vels University, Pallavaram Chennai, India 2 Abstract: The development and modernization of technology has made people‘s lives easier and contributed positively to social well-being so far while it has also brought about some problems and threats stemming from irresponsible use of mobile phones among teens young adults. There is a critical and pathetic state prevailing over the sky of our youth. The whole youth population or student community is passing through the chaos, disturbance and mental incapacitation. This study focuses on exploring the pattern of mobile phone usage among teens and young adults in Chennai. It also attempts to examine the extent of addictive behavior towards the usage of mobile phones Questionnaire survey method was used to elicit the responses. Higher secondary students and first year college students were considered as population and simple random sampling technique were used to select the sample of 201 students. The collected data were analyzed with the help of various tools and techniques to draw meaningful inferences and conclusion. Keywords: cell phone, behavior, teens and young adults, parents conflicts. I. INTRODUCTION India‘s telecommunication...
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...Analysis of Consumption Patterns of Mobile Phone Technology and Its Effects on Youngsters” and the basic purpose for this research was to find out the ratio of usage of mobile phone, consumption of different patterns of mobile phone, dependency of youngsters on mobile phone, preference of youngsters for communication and the effects of mobile phone usage on routine life of youngsters. The researcher used convenience sampling and gathered data through survey method using questionnaire based on close ended questions from famous universities of Lahore. The sample size of the study was 400 youngsters. The hypotheses of the study were tested by using SPSS 17. The findings of the research showed that every individual has own personal mobile phone. Youngsters consume mobile phone in different patterns depending upon their need. But they do not completely depend on mobile phone technology. The usage of mobile phone is excessive in the lives of youngsters but they use mobile phone within their limits that is why mobile phone technology does not affect their lives to great extent. Study also revealed that youngsters prefer mobile phone communication rather than face to face communication. Youngsters consider mobile phone interaction more comfortable and give more importance to the mobile ph ne interaction. Bullying via mobile phone is not so much found and youngsters also do not respond back to such messages or phone calls. They also do not consider mobile phone technology as the source...
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...Company Background Samsung Corporation is one of the largest electronic manufacturing companies in the world. This is a Korean conglomerate business. Their mobile phone manufacturing holds the number one position according to the sales unit as at third quarter in 2013 (Gartner Inc. 2013). Samsung mobile have both Smartphone’s as well as featured phones. Samsung Smartphone leads the Smartphone sectors as well holding 32.1% market share. Their main competitors are Apple in Smartphone and Nokia in featured phones. Samsung Mobile highly trusts on innovations and they have introduced many innovative ideas to the mobile phone users. Their latest innovation is the Galaxy Round, a Smartphone with a curve screen. The business philosophy of Samsung Corporation is very simple and their goals include creating the best products and services and contributing the society. Purpose of the Study Customer of mobile communication largely looked for new applications to match their demand for high data range, complex applications and switch between complex network solutions. Mobile phone manufacturers are highly investing their money on research and development activities, human knowledge and creativity and intellectual assets to develop innovative solutions to enhance consumers’ expectations competitively. They have experienced that consumers always prefer new product designs with innovative ideas. Therefore, investigation of the impact of innovations on the market share will be a vital aspect...
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...Mobile Internet User Behavior 1 Situation Analysis of Mobile Internet User Behavior of the Six Mobile Operators: A Case in Bangladesh 1 Dr. Md. Mahfuz Ashraf, 2Najmul Hasan, 3Tonmoy Kumar Poddar 1 Director & Assistant Professor, Department of MIS, University of Dhaka 2 Student, Department of MIS, University of Dhaka 3 Student, Department of MIS, University of Dhaka Mobile Internet User Behavior Abstract 2 This study discloses mobile internet user behavior towards telecommunication operators. People in Bangladesh are becoming more familiar in using internet than previous. People in various occupations and income levels are using internet intensively for their occupational purpose and personal purpose as well. There are six mobile operators providing different internet facilities which make easy access to internet to mobile users in Bangladesh. Both primary and secondary data were used and data were collected from respondents by means of a survey method, using self-administered questionnaires distributed to the respondents at the study area irrespective of respondents’ socio-demographic characteristics. Easy access of the operate the internet, Price of the line rent of the internet, Usages of mobile internet in various purposes, advantages of usages, trust of using internet are the major concerns of this investigative study. We explore the implications of these findings and suggest actions to companies for further improvement in this arena. Keywords: User...
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...Business, Space, Health and services. Technology is something that has created a new sensation with the younger generation. The most important contribution of technology to the modern world is cell phone. The cell phone is becoming very useful device in the world. The cell phone may not yet seems very effective window to the world, but the internet and mobile application gets more and more customized to the cell phone, we can see mobile is immensely powerful device in the world. Telephone industry is the one of the most powerful industry of country which is providing facilities to the generation. Telephone industry providing so many software who helps to business, education etc. SCOPE: The study on” Applications of mobile phones by students of NITK, Surathkal” helps to know about usages of mobile phone applications, their pattern of usage and time expending on mobile phone applications. It helps to know the various reasons as to why they use the multimedia cell phone. By this we can conclude that students have a craze to own cell phone and it is true to most of the students mind set. Mostly students prefer application based cell phone. They prefer RESEARCH QUESTION: * What are the objectives to use the application in mobile phone? * What is the effect of mobile phone application on the student’s life? * How it is effective and helpful for students?...
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...white paper | 2012 The New Frontier in Telecom Analytics: Get Better Insight Faster The dynamic nature of today’s telecom customers requires an equally dynamic use of analytics to understand customers and make decisions. ©2012 Peppers & Rogers Group. All rights protected and reserved. 2 Telecom operators are under pressure to deliver, and deliver fast. There is tremendous focus on always-on mobile connectivity and access to information when and where we want it, both in the consumer and business worlds. Telecom operators see this new normal firsthand, providing data networks and technology convergence to bring information and access to their customers in the moment. As a result, it’s become critical for operators to have the same type of fast access and interaction with their customer data and analytics. The current competitive landscape demands it. Are traditional analytical models enough? No. If operators are changing the way they do business, this shift must apply to analytics as well. It’s become imperative to monitor the instant changes in customers’ behaviors and match them with the most relevant offer as soon as the customer needs it. This is achieved with a sophisticated blend of analytics and business sense. This white paper explores the opportunities of two dynamic analytical capabilities: transactional behavioral analysis and capturing data potential. These tools give operators real-time insight about their customer activity so they can take action to be as...
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...LAPTOPS V/S HAND-HELD DEVICES IN B-SCHOOLS- STUDIES ON USAGE, PREFERENCE AND BEHAVIOR PATTERNS Neeraj Kumar; Rekha Makhija; Prashant Iyer and Mohamed Sheriff Ameer neeraj.gjan14@spjain.org S P Jain School of Global Management | Dubai ∙ Singapore ∙ Sydney ABSTRACT: Today’s market has so many gadgets that consumers are almost spoilt for choice. Also a bulk of the consumers who are students have difficulty in choosing between laptops or handheld devices like smart phones and tablets for their day to day activities. In this paper attempt has been made to highlight how education and technology have evolved hand in hand over the years. We also have conducted an exhaustive research on the usage patterns of laptops and handheld devices among students to find their preferences and behavior patterns. We have restricted our research to Business school students because they are widely exposed to various gadgets as part of their academic learning and daily activities. This study helps us to gauge, compare and to an extent even predict the future of different gadgets in the higher education sector. The survey showed that though the current usage of laptops is highest for academic and leisure activities, their preference are more towards tablets. There are various business schools that have already adapted tablets as a substitute for laptops and books. With the rapidly increasing advancement in technology, the usage of tablets for education is expected to become more widespread...
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...Journal of Advanced Computer Science and Applications, Vol. 4, No. 11, 2013 An Assessment of 3G Mobile Service Acceptance in Bangladesh Tajmary Mahfuz and Subhenur Latif Department of Computer Science and Engineering Daffodil International University 102, Shukrabad, Dhaka, Bangladesh development and implementation in this country. So far, no such research has been done on this area. Hence, the purpose of this study is to examine factors affecting subscribers’ acceptance towards using 3G mobile service. From this study, the mobile service providers could use the findings to understand user demand and behavior. II. LITERATURE REVIEW Abstract—This paper aims to find out the key factors influencing mobile users to adopt 3Gtechnology and affecting the subscriber’s feedback while using third generation (3G) mobile services that are available for one year in Bangladesh. An interesting fact that motivated this research was the significant low rate of 3G service usage among mobile operators in Bangladesh though we get the completely opposite picture worldwide. To examine the user acceptance and to depict user behavioral pattern, data were collected from 200 respondents through a survey. The analysis was done into two categories: one was in general and the other one was department based. The results of the study revealed the user intention, awareness, attitude, expectation, key 3G service usage etc. The findings have future implications for existing as well as newly arrived service providers...
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...1 | P a g e State of the Mobile Nation Switching Attitudes and Behaviours of Mobile Phone Service Providers in Australia Final Report Dr David Gray Dr Steven D’Alessandro Dr Leanne Carter Macquarie University Department of Marketing and Management. March, 20122 | P a g e Table of Contents Executive Summary...........................................................................................6 (i) Introduction ..........................................................................................6 (ii) Objectives of the research ....................................................................6 (iii) Methodology ........................................................................................6 (iv) Key findings .........................................................................................6 (a) The performance of the mobile phone services market..........6 (b) Switching behaviour and savings achieved.............................7 (c) Consumer satisfaction with mobile carriers .............................7 (d) Major reasons for switching carriers.........................................7 (e) Switching costs..........................................................................8 (f) The role of inertia in limiting switching......................................8 (g) The reasons for not switching...................................................8 (h) Bill shock....................................................................
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...“A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR” (A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Dibrugarh University) Submitted by: Mr. Siddhartha Neog Roll No: 103/12 MBA (Marketing and HR) NERIM NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT Padma Nath Sarmah Bhawan Joyanagar, Khanapara, Guwahati-781022 (2013) DECLARATION I SIDDHARTHA NEOG hereby declare that this project entitled ‗A STUDY ON SUBSCRIBERS SHOWING FLUCTUATIING USAGE BEHAVIOR‘ was prepared by me during the year 2012 – 14 and was submitted in partial fulfillment of requirement for the award of degree in Master in Business Administration (MBA) of Dibrugarh University. This project report has not been submitted earlier for the award of any other Degree Diploma from Dibrugarh University or any other university. Date: Place: Guwahati Signature (SIDDHARTHA NEOG) CERTIFICATE FROM THE GUIDE This is to Certify that this project titled, a study on ―A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR‖ based on an original project study conducted by SIDDHARTHA NEOG of III Semester Master in Business Administration (MBA) under my guidance. He has attended the required guidance sessions held. This project has not formed the basis for the award of any Degree/Diploma by Dibrugarh University or any other university. Date: Place: Guwahati Signature (Name of the Guide) ACKNOWLEDGEMENT I would...
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...Interview question and questionnaires…………...................... 15 Marketing Proposal – Smartphone INTRODUCTION Smartphone are unquestionable today’s most important form of consumer tech.Since the iPhone, they’re no longer just for business; they’re scaled down computers that keep you in touch, keep you entertained and keep you informed.We probably spend more time with our smartphone than we do with our family,so having the right relationship with the keys, email,internet , store informations , entertainment along with using a mobile phone in one device. Five years ago the smartphone was a chunky,ugly device that could sync with the office email and calendar.Then the iPhone, happened.Now the smartphone is a mini computer,media player and A-GPS unit controlled from wide open acres of touchscreen and everyone’s got one. Our company will find your ideal smartphone life partner. We investigate that five main types,test six of the best phones in the world,get a view of the future from the who brought the smartphone and finally we provide a new brand of smartphone at Malaysia for those women which with a career and metropolitan life style. iTouch Technology Sdn Bhd was found the superb sexy smartphone. named iTouch smartphone. ------------------------------------------------- NEW PRODCUT DEVELOPEMENT The...
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...for Various Features in Mobile Phones A report submitted to Prof. Anand Kumar Jaiswal Submitted by Group C08 Anshul Gupta Dr. PrashantDeshmukh Kunal Gupta Rohan Nag ShashwatSiddhant SwetaBindiTherlapu INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD Contents Background to the problem ......................................................................................................... 3 Research Matrix .......................................................................................................................... 4 Decision Problem .................................................................................................................... 4 Research Problem .................................................................................................................... 4 Information Needs ...................................................................................................................... 4 1. Secondary Research .......................................................................................................... 4 Primary Research:........................................................................................................................ 4 Variable Specification .................................................................................................................. 5 Literature Survey: Uncovering the latest trends in the Mobile handsets market ........................... 6 Mobile Applications ...........
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...RAHMAN CONTENTS INTRODUCTION 2 History 2 Human Behavior and Health 2 The Parents' Approach 3 Mobile Phone Use Leading to Stress Among Teens: Study 3 METHADOLOGY 6 OPERANTITONAL DEFINITION 6 SAMPLE 6 INSTRUMENT 6 HYPOTHESIS 6 METHOD 6 RESULT 10 DISCUSSION 2 LIMITATIONS 2 INTRODUCTION A mobile phone (also known as a wireless phone or cellular phone) is a short-range, electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites. In addition to the standard voice function of a mobile phone, telephone, current mobile phones may support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones). History In 1908, U.S. Patent 887,357 for a wireless telephone was issued in to Nathan B. Stubblefield of Murray, Kentucky. He applied this patent to "cave radio" telephones and not directly to cellular telephony as the term is currently understood. Cells for mobile phone base stations were invented in 1947 by Bell Labs engineers at AT&T and further developed by Bell Labs during the 1960s...
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...technological advancement that changed our lives. It allowed us to collect, store, and analyze large amounts of data with ease. In the 1990's, the Internet gave us the mechanism by which we could share massive amounts of information with one another. As we begin the 21st century, the Smartphone has quenched thirst for instantaneous connectivity. The growth in Smartphone use has been phenomenal. The CNN reports that 269.9 million Smartphones were purchased internationally in 2010 and that in 2011 a half a billion Smartphones may be purchased worldwide (Weintraub, 2010). Nielsen projects that Smartphones will become the majority of cell phones in use by the end of 2011. Morgan Stanley Research forecasts that Smartphone sales will exceed those of the PC in 2012 (Brownlow, 2011). The Smartphone has many more functions and uses than the traditional cell phone. The Smartphone allows its owners to e-mail, surf the web, play music and games, and perform a variety of other functions. Google now has $1 billion...
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