Mobile technology in today’s world. In todays world consumers want to stay up to date with technology and , especially mobile phones. Faster, thinner and lighter is the new cool factor for mobiles phone buyers and for the people that love technology, also now days mobile phone manufactures have integrated the use of internet and also applications that help users with ease of access to banking and other features like steaming movies using applications like Net-Flix and Love Film, to buying your groceries at a touch of a button. In the 1940’s the mobile phone revolution started and only the wealthy and rich people could afford to buy them. It was more of a fashion factor, where as now days it is a vital tool for people to communicate with each other.
Bulky phones are now of the past, retailers now concentrate on smart phones which have much more functionality and use for consumers and their are many platforms which they run on, in todays market ranging from Nokia having Symbian, Apple having iOS, Blackberry having RIM (research in motion) and Samsung using Google Android platform. All of these platform vary a little from each other but have the same goal which is grabbing consumers to by there product.
Smart-phone ownership, by platform
Google Android– 32%, iOS– 19%, Blackberry– 16%, Symbian– 8%, Windows phone– 4%, none of these– 22%. “Smartphone penetration has continued to rise rapidly over the past few years, with almost two thirds (62%) of internet users owning one as of September 2012. Possession of smartphones is now significantly higher than the proportion of consumers who own a basic mobile phone (46%).” 2 As you an see from the source provided based on 1368 people questioned on what smart phone they own and what operating system its uses that Google's Android system is the most popular, then it is Androids main competitor Apple running iOS.