...Project Organization : Mobilink Telecom Team Leader : Matih-ur-Razzaq (56151) Team Member : Muhammad Umar Saeed (56128) Muhammad AbuBakar (56109) Syed Iftikhar Ali (56108) Submitted To, Prof. Rashid Saleemi NameRoll NumberDesignationMarksMatih-ur-Razzaq56151Chief Executive OfficerMuhammad Umar Saeed56128Chief Operational OfficerMuhammad AbuBakar56109Vice President (Finance)Syed Iftikhar Ali56108Vice President (Administration) Table Of Contents Executive Summary Organizational Chart Current Situation Market Analysis Consumer Analysis Vision Statement Mission Statement SWOT Analysis Critical Success Factor Competitive Advantage Marketing Mix Product Lines Pricing Place Promotion Conclusion Suggestions & Recommendations Scenario References Executive summary Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 20 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and...
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...TABLE OF CONTENTS INTRODUCTION 6 Mental map of consumer’s associations regarding Mobilink: 7 CBBE Model 8 Salience 8 Performance 9 Imagery 9 Judgment 9 Feeling 10 Resonance 10 RESEARCH DESIGN 11 Methodology 11 Data Collection 13 CATEGORY ANALYSIS 13 Brand Awareness 15 Brand usage 19 Brand consideration 24 BRAND POSITIONING 26 OVERALL POSITIONING ANALYSIS 33 IDEAL PACKAGE 34 WILLINGNESS TO PAY PRICE PREMIUM 36 ANALYSIS OF ADVERTISING MODULE 37 Analysis of Mobilink ad 40 Analysis of Glow by Warid ad 42 Analysis of Telenor ad 44 Overall Advertising Analysis 46 LIFESTYLE ANALYSIS 46 RECOMMENDATIONS 49 REFERENCES 50 APPENDIX 51 LIST OF TABLES Table 1 Kish Social Economic Class Grid 12 Table 2 Mobile Phone Category Analysis 14 Table 3 Mobile Phone Category Analysis across SECs 14 Table 4 Crosstab TOM and SEC 15 Table 5 Crosstab Spontaneous Awareness and SEC 15 Table 6 Crosstab Aided Awareness and SEC 16 Table 7 Crosstab Advertisement Recall and SEC 17 Table 8 Crosstab First Favorite and SEC 17 Table 9 Crosstab Second Favorite and SEC 18 Table 10 Crosstab Brand Recommended and SEC 19 Table 11 Crosstab Brand Ever Used and SEC 19 Table 12 Crosstab past Six Months and SEC 20 Table 13 Crosstab past Three Months and SEC 20 Table 14 Crosstab Brand Used Most Often and SEC 21 Table 15 Crosstab Brand Currently Using and SEC 22 Table 16 Crosstab Previous Brand and SEC 22 Table 17 Crosstab Previous Brand and Age 23 Table 18 Brand Currently Used...
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...Impact of Competitors on Mobilink GSM Research case from Karachi A report submitted to the Department of Business Administration, University of Karachi in partial fulfillment of the requirement for the degree of BS in Business Administration Prepared by Khushnood Khalid BAC/AIBA/3463/2007 A30719004 Submitted to Department of Business Administration University of Karachi Letter of Transmittal 12th January 2011 To The Director Miss Nighat Mir Adamson Institute of Business Administration Subject: Presentation of report on Impact of Competitors on Mobilink GSM Respected Madam, Here is my report on the study of the Impact of Competitors on Mobilink GSM. This report is made in accordance with the research proposal that is submitted to you. The sample to this report consists on the specified sample frame in the proposal. This report is made to fulfill the report submission in the project thesis course in the BS ( BA ) 4 years program. I have applied the exploratory research to find out the problem related and has used the casual research method in the research methodology. After the data analysis the result is found about Impact of Competitors on Mobilink GSM. I am grateful to Sir Mukarram Saeed to assist me in my report generation. It is because of his efforts that I have been able to conduct this study Sincerely, Khushnood Khalid _________________________ ...
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...A BRIEF ANALYSIS OF [pic] CORPORATE SOCIAL RESPONSIBILITY [pic] ABSTRACT Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. “Every company harms the environment and people!” CHAPTER I THE RESEARH PROPOSAL [pic] [pic] INTRODUCTION The problems and issues that confront society today are too large and complex to be solved by government and NGOs alone. Sustainable solutions to society’s problems can only be found through the collaboration and involvement of all who are part of it. Companies have tremendous strengths; they have extremely capable people, technology, access to money, the ability of geographical reach, etc. Many companies worldwide and now even in Pakistan are more powerful than governments and even countries, and thus corporate are important stakeholders in society. Our objective of the research is analysis of Pakistan’s major telecom companies to explore and understand the role that telecom corporate are playing and can play in finding meaningful solutions to the problems facing Pakistan today. RESEARCH OBJECTIVES: The general objective of our study is to identify...
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...2013 6/19/2013 Orientation & Training * * GROUP MEMBERS * * Kamran Khalid 52 * Omair Ur Rehman 53 * Umer Draz 43 * Adeel Ajmal 26 * Nouman Ashraf 48 * Muhammad Amir 50 * Muhammad Arslan 37 * Muzammil Ahmed 13 * Memoona Kausar 12 * Shabab Zahra 55 EXECUTIVE SUMMARY Telecommunication companies paying very important role on our daily life. We have visited best cellular companies in Pakistan “MOBILINK” to fulfill our requirement. Our focus is mainly on: 1. The orientation techniques and its requirements of the companies, 2. Their different training techniques that they adopt to groom their new employees TABLE OF CONTENTS * Introduction * Orientation and its importance * Purpose of Training * Method of Training * Behavior of Trainer * Evaluation * Critical Review * Conclusion Introduction Human Resource Management (HRM) seems to be a lasting phenomenon. Twenty years ago there was little understanding for and knowledge about the functional conditions for the human resources of working life, but today HRM is in focus. Companies find themselves increasingly up against the wall if they are not managing human resources in a professional way. The majority of operations costs are staff costs, which itself is an argument for taking interest in using human resources more effectively Orientation: What is Orientation? ‘‘Employee orientation refers...
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...S.W.O.T Analysis of Mobilink Pakistan Exordium: Mobilink is the subsidiary of Orascom Egypt was initially founded by Motorola USA in 1994 but later sold to Orascom. Mobilink is the leading service provider of telecommunication services in Pakistan. Following are the SWOT (Strengths, Weaknesses, Opportunities and Threats) of Mobilink Pakistan. Strengths: * Mobilink is the market leader with huge customer base in Pakistan market. * It offers mobile services in the majority of cities and also in remote areas which makes it largest coverage network. * It has been enjoying successful journey in term of revenues, profits and market share. * Strong marketing and advertising. * They have got the Quality human resources, the reason behind that is strong recruitment and selection process. * Offers competitive salaries and benefits to the employees. * Powerful brand equity. * The quality of service has been tremendous specially in the major cities of Pakistan. * Only Mobile service in Pakistan offering coverage on M2 motorway. * Mobilink has signed the agreement with 50 operators to provide the roaming services in 50 countries of the world. * Mobilink is the first company to introduce blackberry services in Pakistan for that reason it has been the first choice for the business people. * Joint venture with MCB to offer mobile banking services to customers. Weaknesses: * It offers high calls rate to the customers as compared to the...
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...Mobile Financial Service Solution Online Payment services Gifting Emotions Contents 1. Introduction to Mobilink and Mobicash ........................................................................................... 3 2. Online payment solution ................................................................................................................... 5 2.1 Mobile wallet based online payment solution-Gifting Emotions...................................................... 5 2.1.1 Via mobile wallet .............................................................................................................................. 5 2.1.2 Over the counter payments (OTC) .................................................................................................... 6 2.1.3 Credit/Debit Card payments.............................................................................................................. 7 2.2 Escrow Payments .............................................................................................................................. 8 3. Payment Gateway features ................................................................................................................ 9 3.1 Customer portal ................................................................................................................................. 9 3.2 Merchant portal ..................................................................
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... Introduction 3 About 3G/4G 3 The Pakistani Market 3 Warid 5 Zong: 7 3G and 4G: 7 Pricing Strategy: 7 Packages: 8 4G packages: 9 Branding Strategy: 9 Telenor 12 Pricing strategy: 12 Prepaid: 12 Activation: 12 3G Packages 13 Terms and Conditions 13 Video Call 14 Postpaid: 14 Professional Smart Plans 14 Terms and conditions: 15 Postpaid Internet bundle 15 Terms and Conditions 15 Video call: 16 3G enabled USB Dongle: 16 Packages: 16 Terms and Conditions 17 Branding Strategy: 17 Mobilink: 19 Pricing Strategy: 19 PREPAID: 20 Activation of Mobilink 3G: 20 Mobilink 3G Packages: 20 Video Calling: 21 POSTPAID: 22 3G enabled USB Dongle: 22 Branding Strategy: 23 Ufone: 28 Pricing Strategy: 28 Packages 29 Analysis: 31 Branding Strategy: 31 For the average student 34 Conclusion 37 References 37 Executive Summary Four of the telecom operators (Ufone, Zong, Telenor and Mobilink) got the license of 3G internet in the auction of April, 2014. All the operators plan to give efficient and innovative services to their customer. Each of the network is trying to provide beneficial services in the form of different mobile internet bundles and other packages. This makes easy for those customers who don’t have access to Wi-Fi or other wireless internet connections. All of these networks attract customers by different advertising and promotional activities. Only Zong...
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...Telecom Sector Prepared for: Ms. Rizwana Hameed Lecturer of Consumer Behavior Prepared by: Saba Mahfooz (159) Tamour Nawaz (164) Rizwan Bashir Goraya (167) Tuba Shahid (173) Shomail Khan (179) IB&M - University of Engineering & Technology, Lahore 16th December, 2014 Contribution to Report Name of Group Member | Contribution To Report | Tuba Shahid | * Questionnaire Building * Questionnaire Filling * Data Collection * Report Making * Recommendations * Conclusion | Saba Mahfooz | * Data Collection * Questionnaire Filling | Shomail Dilawar | * Questionnaire Filling | Tamour Bajwa | * Question Filling * Data Entry Into SPSS | Rizwan Bashir Goraya | * Data Analysis * Questionnaire Filling * SWOT Analysis * Data Entry Into SPSS * Histograms Of All Segments * Data Evaluation * Compiling of the Final-Report | Acknowledgment All the admirations are for the Allah Who created us and gave us wisdom to accomplish the tasks that none of other creatures can, and who gave us opportunity to get the education to understand his nature more clearly. We would like to thank Miss Rizwana Hameed for their guidance and constant supervision as well as for providing necessary information and invested his full effort in guiding us in achieving the goal. Abstract Telecom industry, collection of all the industries and companies providing phone service, data or entertainment to consumers and businesses, is...
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...International Affairs and Global Strategy ISSN 2224-574X (Paper) ISSN 2224-8951 (Online) Vol.25, 2014 www.iiste.org E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink Muhammad Arslan (Corresponding Author) Rashid Zaman Bahria University Islamabad, Pakistan PO box 44000, E-8, Islamabad, Pakistan Email: MuhammadArslan73@gmail.com Abstract E-recruitment strategy is necessary to attract the potential employees to better equip the organization with competent workforce. E-recruitment helps to get the informal networks for the organization. These informal networks support the organization in form of employee’s clarity of their roles, which increases the organizational knowledge of employees to perform their tasks efficiently. It increases the satisfaction of employees which in result will increase the commitment of employees for organization in long run. A case study of Mobilink, a repudiated telecommunication company, is conducted to get the implication of e-recruitment strategy that either it is beneficial for the organization or not. The survey method was employed for data gathering. The results have strong support for the long run benefits, for Mobilink, of adopting e-recruitment strategy. Keywords: E-Recruitment, Mobilink, Employees, Informal Networks 1. Introduction Recruitment is the basis for an organization to create and then continually recreate itself. It involves the workforce of an organization who are directly involved...
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...Internship Report on Ufone Internship Report on Ufone By: AYESHA HASAN BAHRIA INSTITUTE OF MANAGEMENT & COMPUTER SCIENCES The overall consensus of industry analysts is that Pakistan is one of the countries with a huge E X E C U T I V E S UMMARY 3 untapped potential for telecom growth and an attractive investment environment. Recently Business Monitor International (BMI) ranked Pakistan as a key destination for telecom growth. The BMI rankings take into account a number of factors including industry situation, growth potential, competitive landscape and economy and political risks etc. The Pakistan market reached the 90 million subscriber mark in September 2008, almost double from 2006 numbers. The growth slowed after that and at the end of November 2008 the total mobile subscriber number was 90.5 million. Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major R&D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup R&D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PTCL was established to operate cellular telephony. The...
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...NTRODUCTION Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company. The company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. U fone expanded its coverage and has added new cities and highways to its coverage network. After the privatization of PTCL, U fone is now owned by Etisalat. PTML is a wholly owned subsidiary of PTCL. established to operate cellular telephony. The company commenced its operations, under the brand name of Ufone from Islamabad on January 29 2001. During the year, as a consequence of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management of Ufone has also been handed over to Etisalat. During the year July 2005 to June 2006, Ufone continued on the path to success. The Company further expanded its coverage and has added new cities and highways. Ufone has network coverage in more than 750 cities, towns and across all major highways of the country. During the year Ufone successfully completed the network expansion of Phase 4 in existing as well as in new cities and towns which amounted to more than US Dollar 170 million. As a result the asset base of the Company has increased from Rs. 20 billion to Rs. 27 billion. Future Plans Keeping in view the growth potential of the cellular industry there is no option but to be aggressive...
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...Contents Introduction 2 LITERATURE REVIEW 2 Discussion on the Topic 3 Switching Your Service Provider 3 Mobile Number Portability 5 1st Country to Implement MNP in South Asia 5 MNP Creates Vigorous Competition Among Players 5 Research Methodology 6 Data Collection 6 Sample Size 6 Objectives 7 Scope 7 DATA ANALYSIS 8 Demographic Characteristics of Respondents: 8 Hypothesis: 9 Regression 9 Most preferred service provider in Karachi 11 Kind of Service 12 Interpretation 12 Best Service Rater 12 Interpretation: 13 Consumer Loyalty to Brands 13 Interpretation: 13 FINDINGS: 14 Recommendations 14 Conclusion 14 References 15 Attachment 16 Questionnaire 16 Introduction All organizations have their hidden motive to increase the profitability. Successful organizations are attracting customers by raising their expectations and are delivering performances over and above the customer expectation levels. Successful organizations are investing heavily on promotion to increase the customer expectations and are devising their strategies to delight the customer. In customer satisfaction process, if the performance falls short of expectations, the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted. Long-run satisfaction leads to customer retention / loyalty. Pakistan Telecommunication Authority confirms...
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...MARKETING ASSIGNMENT 1 UFONE 1. Select a Pakistani branded product not necessarily locally manufactured. Identify the company that produces it. I have selected Ufone as the branded product for this assignment. Ufone GSM is an Etisalat Group Company with its presence in all the major cities with a comprehensive coverage across Pakistan. 2. Describe the company and the marketing strategy for the brand. Ufone’s mission statement is: To be the best cellular option for U. Since its inception, Ufone is strongly customer-focused and heavily committed to marketing. It has a passion for understanding and satisfying customer needs in well-defined target markets. The customer focus and best offering has allowed Ufone to build a subscriber base of over 20 million in less than a decade. It empowers customers with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. Market Segmentation: Cellular service market includes a broad diverse range of people. Ufone divides its market based on four aspects. (1) Age; this includes teenagers, youngsters, middle aged and aged people. (2) Gender; male and female. (3) Economy; lower class, socio-economic class, middle class and upper class. (4) Occupation; working class, business class, corporate class etc. These segments consist of consumers who are expected to respond in a similar way to a given set of marketing efforts. Market Targeting: Ufone evaluates each...
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...Building high performance, result oriented teams © all right are reserved by Possibilities (Pvt) Ltd. A truth about life is our interdependence. Everything we accomplish within an organization is through the efforts of people working together. In spite of our technological advances, our competitive advantage lies in our ability to work effectively with other people. OUTCLASS TEAMS™ utilizes extensive group activities that help participants learn and practice new skills. Using techniques of debriefing, learnings are linked with their workplace application. In a highly interactive environment, team members have fun while learning principles and skills to ensure that they communicate, resolve conflicts, solve problems, make decisions and maintain a positive social environment. www.possibilities.net.pk Building high performance, result oriented teams Discovering ways to contribute positively to team Aligning with the bigger picture of the organization Generating emotional energy through trust Learn the principles and advantages of High Performance teams Be able to give and receive feedback effectively Understand the dynamics of how teams work Actually teaming up with your colleagues Building a winning team Goal Achievement Accelerating motivation Foster trust in the organization's leadership Create an atmosphere of openness and honest information exchange within the organization www.possibilities.net.pk www.possibilities.net.pk Building high performance...
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