2. By pushing its distribution strategies, MBD will invest a significant portion into its advertising efforts to the retail stores that are selling its books. MBD will also try to forecast any long-term problems or changes that will affect the organization. MBD will examine their past orders by customers from different warehouses to understand and find demand patterns. By understanding the demand patterns MBD can further forecast changes more accurately. This type of forecasting will require large quantities and stock to meet its customer's demand, supply, and requirements. To hold back the problems with a push system, it would make sense to use the pull system as well. The books that are being delivered to the retailers will be the ones that they need and should be sold. In turn, the company will require fewer inventories for its vendors.
3. The organization could choose to personally hand-deliver their products to the superstores or keep their intermediaries in the distribution centers when moving the books. The distribution centers have been encouraging the flow of money, but are powerless due to the retailers. The superstores dictate their terms, that is minimizing the profit margin of MBD. MBD should try and negotiate the terms and reduce extra expenses to conduct direct selling.
The organization will deploy another method when it comes to the online stores. MBD should consider wholesaling. The online stores give the responsibility of delivering the product to the client directly. The ultimate goal should be employ a streamline system for production of most their products.
4. MBD will benefit in their distribution strategies by lowering the amount of lead times that they need to deliver their books. MBD will find benefit in that the company will better accuracy in their distribution approach because it is streamlined and more coordinated. Changing strategies