...Entertainment (WWE) in the build up to the 2008 election and subsequent electioneering on the „Smackdown Your Vote‟ website (owned by the WWE), and his status updates on Facebook, were a text book model of political campaigning for the modern day celebrity politician catering for popular culture. Campaigning in this manner also removed some of the risks associated in dealing with generic media outlets and reached a national (and international) audience. Although a critic could dispute that this truly represents the “re-feudalism” or the Americanization (Habermus, S. 1990 as cited in McNair 2004) of politics perfectly, I will argue that this is not necessarily a bad thing. Obama gained a significant amount of voters between the ages of eighteen and twenty five which ultimately lead to his election success. Finally, I will briefly look at another type of celebrity politician, the celebrity who is not running for office or an elected representative, but a celebrity with a political opinion. I will look at the impact of Oprah Winfrey‟s endorsement of Obama throughout his campaign. 1 Firstly we need to look at the challenges facing a modern day politician, especially during the campaign trail. Perhaps the most influencing factor facing the modern day politician is the decay of traditional party members and the lack of voter loyalty (Stanyer, 2007). This has...
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...Introduction Nowadays social networks are one of the most important speaking topics between peoples and the popularity of social networks is increasing day to day. In order to have a fair point of view in case of the social networks we have to look for both advantages and disadvantages equally. For example using the social networks in the work environment could have some concerns and also some benefits for employers. The good impact would be in the social performance between the staff and the negative impact is personal using of the social network websites. But this is undeniable that all these indications show the real model of the modern work environment and their effective impacts on the business world. As an important positive effect on the business environment we can consider the social networks as a tool of communication between management and employees. (Breslin, T. (2009, September). When social networking enters the workplace) Some of the most popular Social Network Websites There are more than two hundred social network websites which they are created for different purposes for different kind of users but here we can point out to two major social network sites which are more popular. The first and most popular social network is Facebook which is introduced in February 2004. At the beginning of the Facebook’s activities the website was particularly open only to the Harvard University’s student, but now after 8 years there are more than 900 million people using...
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...1. Discuss the company’s advertising strategy and how it aligns with its marketing goals. My company of choice here is Modern Furniture Hardware. My company will sell all kinds of modern furniture which include: sofa’s both leather and fabric, beds, dining chairs and tables, outdoor furniture and cabinets. The purpose of advertising is to persuade potential buyers that they want and need what a company has to offer. Successful advertising creates and nurtures that sense of need, and then persuades people to get up and go get whatever companies are promoting (Nickerson, 2007). We will create awareness of our business through advertising media; TV and radio to get its name and details of its product and benefits out to the consumers. We will use flyers which will be distributed locally and through the mail, local newspaper advertisements, and word of mouth. Our company will develop an online sales platform that will allow the business to generate sales from outside of the company retail location. Most people are shopping online today more than they did five years ago and I believe our company will sell more through online advertisement. This will done by developing a website and placing the company name and contact information with online directories. The company will also have a feature to request a catalog from the website. Modern Furniture Hardware intends to implement marketing campaigns that will effectively target individuals within the desired market. The main goal...
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...regions of the planet. To support this theory one can simply take a look at humans existence through recorded history, and all that humans have created through destruction: deforestation, polluting the atmosphere and oceans, mass extinctions, etc. If all of those examples aren’t bad enough one might add all...
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...The 7 Ps or marketing mix consists of the following 7 elements: - Product - Price - Place - Promotion - Physical layout - Provision of customer service - Processes The 7-Ps or Extended Marketing Mix of Booms and Bitner is a Marketing Strategy tool that expands the number of controllable variables from the four in the original Marketing Mix Model to seven. The traditional Marketing Mix model was primarily directed and useful for tangible products. The 7-Ps model is more useful for services industries and arguably also for knowledge-intensive environments. Booms and Bitner's expanded the marketing mix by adding the following 3 additional P's: 5. People: All people directly or indirectly involved in the consumption of a service are an important part of the extended marketing mix. Knowledge Workers, Employees, Management and other Consumers often add significant value to the total product or service offering. 6. Process: Procedure, mechanisms and flow of activities by which services are consumed (customer management processes) are an essential element of the marketing strategy. 7. Physical Evidence: The ability and environment in which the service is delivered, both tangible goods that help to communicate and perform the service and intangible experience of existing customers and the ability of the business to relay that customer satisfaction to potential customers. The first two additional Ps are explicit (People, Process) and the third one (Physical Evidence) is an...
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...Hence to counter the fact that the weights and measures are different in different countries, a set of internationally accepted standards for measures and conversions were needed. The international standards should be enough to give single guidelines for the measures and conversions as well as reduce any points of conflicts. To reduce the points of conflicts the international trading community moved on to the metric system of measures and conversions. In the modern times the measurement and conversions have also been in use. 2.2. Measurement Systems: We can define “Measurement” as a set of integers assigned to a characteristic of an object or an event, which should create a system that can be compared to the similar characteristics of other objects or events. A measurement system can be defined as a “Collection of units of measurement and the rules and regulations pertaining to such collection of units.” It has been seen that the systems of measurements have been regulated and defined as well as very important. Examples of Measurement Systems: a. Metric System b....
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...give an example of each of the marketing environment forces (Political, Legal & Regulatory, Technological, Social and Competitive & Economic Forces). One example the political, legal and regulatory environment forces is how law and regulators require that any advertisement made by Nordstrom or any department store be truthful and that all health claims are documented. Nordstrom cannot, for example, sell plastic Tupperware claiming it is made of organic materials. Same goes for edible good or items served in their restaurant, they have to comply to all health regulations. One example of the technological force is how Nordstrom, in order to stay ahead they need to adopt all new technologies to improve their day to day business and make it more efficient. This is such as using computers and other technological advances that improve distribution, promotion and new product development. One example of the Social forces is how the public views the image of the department store, if they view it as a high end store they will be more willing to spend larger sums of money as opposed to viewing it as a bargain shop for example. Competitive & Economic Forces include competitive relationships, unemployment, purchasing power and general economic conditions that affect the consumer behavior. • Discuss the impact on marketing the department store (positive or negative). Marketing has a positive impact on the department store. Without marketing, any brand...
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...product line that meets the objectives of North Face’s mission statement. The first promise is that the company will provide the best gear for athletes and the modern day explorer. North Face provides its customers with high quality products. They make products such as hats, gloves, coats, pants, tents, sleeping bags, and much more that can withstand the harshest weather conditions. Their products are lightweight, protective, functional, and allow for a better range of motion. The pet hair resistant fleece maintains all of the benefits that the other product lines at North Face offers. The added benefit is that now any unwanted hair will not stick to the clothing. The second promise is that the company will support the preservation of the outdoors. The process of developing their products include reducing plastic waste, reducing dependence on fossil fuels, and reducing the impact on air and water resources. The new line will be created by using microfiber materials which were recycled. The third promise is to inspire a global movement of exploration. They want to get as many people outside and active as they can. The company’s...
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...Although marketing is believed to be as old as commerce we cannot declare that ancient Greeks for example, knew the connection between production, markets and competition. It is however sure that during the middle ages the first steps of creating the idea of marketing were made by the edition of „the first formal analysis of buyers motivation”(Egan 2008: pg 5) by Thomas Aquinas (1225-74). This essay is about the histories of marketing, the changes that have occured and the changes in the future concerning marketing discipline. Concerning the conception of what we call modern marketing we need to observe the end of 19th centuries North America where thanks to several factors including both the first and second Industrial Revolutions the basics of consumer market has changed from sellers to buyers. At the beginning of the 20th century a new concern helped the extension of marketing theories: literature. Bartel (1976) belives that „The emergence of marketing research was itself the result of growing pressure to produce and apply accurate knowledge to the field and to bring the methods of science to the field of marketing”(Egan, 2008: pg 7). During the period of conceptualization (Bartel, 1976), which durated from 1910 to 1920, the word ’marketing’ gained new meanings. It wasn’t necessarily referred to commerce anymore, then Ralph Starr Butler (1882-1971), a pioneer in marketing, taught that ’’marketing was all about coordination, planning and the management of complex relationships”(Butler...
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...of tourism platforms of research? 3. Explain the relevance of a systems approach to tourism studies. 4. Identify and describe the five core elements of the basic whole tourism system. 5. What is the definition of a tourist? What are the criteria used to define a tourist? 6. What are the main travel purposes in contemporary tourism? 7. What can we learn from tourism past and present that may help us project into the future of tourism? 8. What was the Grand Tour? Does the Grand Tour have any modern day equivalents? Give examples. 9. Why is Thomas Cook referred to as the father of modern mass tourism? 10. Identify and describe each of the ‘push’ factors that are associated with increased tourism demand. 11. Identify and describe each of the ‘pull’ factors that attract tourists to destination regions. 12. Tourist attractions can be discussed under four main categories. What are these categories? Provide examples of each. 13. What is the study of tourist motivations concerned with? What are some of the key theories that explain tourist motivation? 14. What is ‘authenticity’? How have debates about tourism as a search for authenticity developed? 15....
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...The Use of Integrated Marketing Communications in the Volvo Ocean Race This following defines and describe marketing communications and the concept of integrated marketing communications, then moving on to a discussion of sponsorship Marketing Communications Definition Marketing communications: The communication of information which facilitates or expedites the exchange process. The role of marketing communications is to inform, persuade, remind, reassure the customers and differentiate the organisation in the minds of the customers. There are three requirements for successful marketing communications : RELEVANCE ORIGINALITY IMPACT Communication is about engaging with your target market; Sender encoding => Message (Medium) => Receiver encoding There are several categories of marketing communications, such as Advertising, Personal selling, Public Relations, Sales promotion, Direct marketing, Internet/Interactive, Post-Modern. In a group, these are known as the “Communication Wheel” Increasing focus on communications Traditionally, marketing communications were based on the premise that sale of a product must be immediate or direct for advertising to be considered effective. For example, a good advertisement should: • Attract attention (awareness) • Stimulate interest • Create a desire • Bring about action (AIDA model) However...
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...Marketing mix is the set of controllable tactical marketing tools–product, price, place, and promotion–that the firm blends to produce the response it wants in the target market Company Background Found in 1938, Kee Wah Bakery has grown from a small grocery shop to a household name renowned for its bakery products in over half a century, with outlets and business filaments that stretch from Hong Kong to Mainland China, Taiwan, North America and Japan. The brand now has now become a household name among locals, as well as other Asian communities around the world. In terms of product range, aside from traditional bakery products such as mooncakes and bridal pastries, Kee Wah has also been continuously pushing the envelope of modern Chinese pastries by re-invention old-day favorites with modern touches, by incorporating new ingredients and tastes into a wide variety of traditional and innovative new products. Mission Statement Kee Wah is a traditional family operated company with modern management style that strives to preserve the long tradition of Chinese pastries while at the same time adheres to the philosophy of high quality and hygiene standard demanded by modern day customers. All packaging we carefully designed to be both functional and stylish, by incorporating nostalgic oriental essences with modern elegance. The recently introduced Kee Gift series is a stepforward in design and marketing concept which caters to visiting tourists in an effort to introduce...
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...Preference: In a 21st century explosion of the media is the greatest revolution in fashion. Fashion is an indicator of class status, and monopolized by the aristocracy. A lower status group sought to acquire status by adopting the standards of the higher status. Media can be considered as a first medium to disseminate the fashion in public. In this assignment, we will study about the role of the modern media in shaping current fashion. The various elements of media involved in spreading of fashion information in the audience. What a person chose to carry reflects his personality or interest. A person’s choice more or less gets influenced by trend. Fashion is a popular style or practice, especially in clothing, footwear, accessories, home decoration etc. History: Fashion has been in the society since the human started with the clothes themselves. Back in the late 16th century and the early 17th century fashion denoted to the class. In ancient times Fashion Plates were engraved and colored with watercolors. In 1880 color printing and a method for making multi colors prints become stylish. In the same period of time magazines were published that played an important role in popularity of news about fashion. With the development of half tone printing process, which enables photographs to be printed on the same page as text without affecting the image clarity, fashion photograph has generated the most widely recognizable and enduring imagery of the time. Fashion television emerged...
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...INDEX CHAPTERS 1. Introduction 2. Definition of Holistic Marketing 3. Relationship of Marketing 1. Customers 2. Employees 3. Marketing Partners 4. Members of Marketing Community 4. Integrated Marketing 1. Marketing Mix 2. Buyer’s Point of View 5. Internal Marketing 1. Marketing Functions 2. Other Departments 6. Social Responsibility in Marketing 1. Profit Responsibility 2. Stakeholder Responsibility 3. Societal Responsibility 7. Conclusion 8. References 1. INTRODUCTION The aim of this research is to outline and explain how the holistic marketing concept that will assist firms dealing with the trends and forces defining the 21st century. Analyzing all the component parts with examples below would clarify the broader picture of this issue. 2. DEFINITION “Holistic Marketing is based on the development, design and implementation of marketing programs, process and activities that recognizes their breadths and interdependencies” (Kotler & Keller, 2008). Moreover, holistic marketing concept is relied on the development, design and implementation that can bring all matters together including the internal processes, working departments, evaluating competitors, and other things produced by a company. Generally, this approach requires the long-term goals and broader perspectives...
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...report will also include a brief summary on the financial side of the business. The report will include brief summary about the company’s marketing structure. Recommendation and conclusion will further be explained in detail. PEST Analysis A political factor has a powerful impact on income tax, labour law, trade restriction and many more. Company did not recruit enough workers to meet the targets and worker had to work overtime to get the work done and workers are getting paid at normal rate. Using a traditional method may harm workers health and decreased their productivity as well. An economical factor has a powerful impact on business; Cyclermate had bought a bigger warehouse than they actually needed. If they would have bought a warehouse which meets their requirements than money could have been saved and the saved money would have been used in a new or existing project. Cyclermate has employed an untrained worker and did not train them once employed. Having an untrained workforce in organisation will decreased productivity. Social factor has a powerful impact on human behaviour, Cyclermate had many order but they did not have enough workforce to complete these orders. They have to work long hours in order to achieve their goals. According to theories that everyone should have break during day, and should only work certain days. If Cyclermate had enough workforce than it would have been easy for them to achieve their targets. Technological factor has a powerful impact...
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