...he has written nonfiction books, journal and magazine articles, novels, and stage plays. Contents Contents INSTRUCTIONS TO STUDENTS LESSON ASSIGNMENTS LESSON 1: PSYCHOLOGY: THE SCIENCE OF THE MIND LESSON 2: THE MIND AT WORK LESSON 3: MOTIVATION, EMOTION, DEVELOPMENT, AND PERSONALITY RESEARCH PROJECT LESSON 4: PSYCHOLOGICAL DISORDERS LESSON 5: PSYCHOLOGY FOR TWO OR MORE CASE STUDIES SELF-CHECK ANSWERS 1 7 9 43 75 117 127 147 167 171 iii YOUR COURSE Instructions Instructions Welcome to your course, Essentials of Psychology. You’re entering a course of study designed to help you better understand yourself and others. For that reason, you can think of this course as practical. It should be of use to you in living your life and reaching the goals you set for yourself. You’ll use two main resources for your course work: this study guide and your textbook, Psychology and Your Life, by Robert S. Feldman. OBJECTIVES When you complete this course, you’ll be able to ■ Describe the science and methodologies of psychology in the context of its historical origins and major perspectives Outline the fundamental structure of the human nervous system and explain how it relates to the organization of human sensory perception Relate altered states of consciousness to sleep, hypnosis, meditation, sensory deprivation, and physiological responses to psychoactive drugs Discuss the basic concepts of behavioral psychology, including classical...
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...past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in the version of the text that appears on the accompanying website at http://coursewebsites.ebsglobal.net/. Most updates are minor, and examination questions will avoid any new or significantly altered material for two years following publication of the relevant material on the website. You can check the version of the course text via the version release number to be found on the front page of the text, and compare this to the version number of the latest PDF version of the text on the website. If you are studying this course as part of a tutored programme, you should contact your Centre for further information on any changes. Full terms and conditions that apply to students on any of the Edinburgh Business School courses are available on the website www.ebsglobal.net, and should have been notified to you either by Edinburgh Business School or by the centre or regional partner through whom you purchased your course. If this is not the case, please contact Edinburgh Business School at the address below: Edinburgh Business School Heriot-Watt University Edinburgh EH14 4AS United Kingdom Tel + 44 (0) 131 451 3090 Fax + 44 (0) 131 451 3002 Email enquiries@ebs.hw.ac.uk Website www.ebsglobal.net Marketing Communications Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also ...
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...8/2/10 9:46 PM user-f465 CHAPTER 1 Introduction to Psychology /Users/user-f465/Desktop feL82809_ch01_002-047.indd Page 3 8/2/10 9:46 PM user-f465 /Users/user-f465/Desktop Key Concepts for Chapter 1 MODULE 1 What is the science of psychology? ● What Psychologists at Work are the major specialties in the field of The Subfields of Psychology: Psychology’s Family Tree psychology? ● Where do psychologists Working at Psychology PsychWork: Licensed Social Worker work? MODULE 2 What are the origins of psychology? ● What are the major approaches in contemporary psychology? ● What are psychology’s key issues and controversies? ● What is the future of psychology likely to hold? A Science Evolves: The Past, the Present, and the Future The Roots of Psychology Today’s Perspectives Applying Psychology in the 21st Century: Psychology Matters Psychology’s Key Issues and Controversies Psychology’s Future MODULE 3 What is the scientific method? ● What role Research in Psychology do theories and hypotheses play in The Scientific Method psychological research? ● What research Descriptive Research methods do psychologists use? ● How do Experimental Research Psychological Research psychologists establish cause-and-effect relationships using experiments? MODULE 4 What major issues confront psychologists conducting research? Research Challenges: Exploring the Process The Ethics of Research ...
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...dealing with all parts of a company, there are some branding tasks which are specifically accomplished by marketing and branding departments or branding companies. One of these tasks is brand communications consisting of the selection and design of brand elements, advertising and online branding. This thesis focuses on a qualitative review of different aspects of brand communications, while discussing their role in branding. The main questions in this thesis are the role and considerations of brand elements, advertising and online activities in building brand equity. The findings of this thesis indicate that the selection of brand elements and advertising play a key role in building brand equity via three mediators: name awareness, brand perceptions and brand associations. In case of online activities, beside these three mediators, loyalty is the fourth mediator....
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...19 Freudian & Humanistic Theories MODULE 455 448 449 432 Photo Credit: © Colin Anderson/ Getty Images A. Freud’s Psychodynamic Theory B. Divisions of the Mind C. Developmental Stages D. Freud’s Followers & Critics E. Humanistic Theories Concept Review F. Cultural Diversity: Unexpected High Achievement G. Research Focus: Shyness 434 436 438 440 442 447 H. Application: Assessment—Projective Tests Summary Test Critical Thinking Can Personality Explain Obesity? Links to Learning 450 452 454 Introduction Personality Ted Haggard founded New Life Church in the basement of his house 25 years ago and became a prominent author and national evangelical Christian leader with a congregation of 14,000 worshippers in the largest church in Colorado. He is married with five children and has boyish dimples and a warm smile. In 2006, at the peak of his career, a male prostitute accused Haggard of having a three-year sexual affair with him and of using drugs. is accusation was alarming not only because Haggard was a married pastor, but also because he publicly supported a constitutional amendment banning gay marriage. When the accusations were first broadcast on the news, Haggard confessed to church officials, saying, “Ninety-eight percent of what you know of me was the real me. Two percent of me would rise up, and I couldn’t overcome At the height of his career, it” (Haggard, 2006a). Then, in Ted Haggard, well-known pastor, a television news interview the confessed...
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...Understanding the Gift of Consciousness 2008 Timothy Lynch COMP 111 5/14/2008 The brain is the most complex and most fundamental of all the human organs. It is the essence of life. It is the vehicle through which man perceives reality, experiences, interprets his body’s sensory information, and coordinates all communication through billions of neural connections to various organs and systems, regulating and maintaining homeostasis (processes for maintaining internal stability). One’s experiences of life, their acquired skills, and the lessons learned are contained within a brain’s wrinkled, corrugated, and almost alien structures as memories. Two main categories of memory exist independently and simultaneously, short-term and long-term. Short-term, also known as working memory, is the mind’s way of temporarily storing any relevant information and task-specific data. There are at least two varieties of Short-term memory. One of the memory types is called by the name ‘phonological loop.’ This is how your brain stores linguistically encoded information for short periods of time (only seconds). The other is the visuospatial sketchpad, the mind’s way of maintaining, its visuospatial relationship(s) for the same short time as the phonological loop.(Foster, 972). The alternative memory format is Long-term or, declarative memory. The three inherent and pre-determined protocols the brain uses to remain functioning to translate a person’s experiences as this...
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...Giving and Receiving Feedback Leader Guide Leader Guide Table of Contents Table of Contents INTRODUCTORY MATERIAL Getting Started About This Guide The Program In Perspective Program Preparation Training At A Glance iii iii vi vii ix MODULES Self-Assessment Giving Feedback Receiving Feedback Reviewing Your Assessments Feedback Reviewing Feedback? What is Feedback? How Do We Give Feedback? Redirection and Reinforcement Communication Styles What are Communication Styles? Understanding Styles Planning Feedback Why Are You Providing Feedback? Setting the Environment BridgeSpan, Inc. © 2003 Rev. Date 9/23/2003 1 2 4 5 6 7 11 12 14 17 18 21 25 26 28 Page i Table of Contents Identify Behavior and Performance Issues Providing Examples Identify Desired Results Understanding Expectations Controlling the Situation Accepting Feedback Delaying Feedback Taking Time for Feedback Useful Feedback Detailed Feedback Reinforcement Redirection Receiving Feedback Two-way Process Listening Developing Your Feedback Skills Leader Guide 30 32 33 34 35 36 37 38 39 40 45 47 52 53 55 62 Page ii Giving and Receiving Feedback Leader Guide Getting Started Getting Started About This Guide What’s the purpose of this guide? This leader guide provides a master reference document to help you prepare for and deliver the Giving and Receiving Feedback program. What will I find in the guide? This leader guide is a comprehensive package that contains the workshop delivery...
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...intuitive mind is a scared gift and the rational mind is a faithful servant. We have created a society that honors the servant and forgotten the gift. Albert Einstein -2- Acknowledgments First of all, I would like to thank my research supervisor Dr. Gordon Bowen for his support and advice throughout this dissertation. His critical comments always managed to solve arising problems and helped me understand the subject. I would also like to thank the MBA programme co-ordinator Mr. Innayath for his enormous encouragement and inspiration throughout my course. Also I wish to thank all the respondents who participated in the interviews for providing me with valuable information. And finally, I wish to thank my family for their moral support and blessings. Without them none of this would have been possible. -3- Table of Contents Table of Figures ..............................................................................................................- 6 Abstract ...........................................................................................................................- 7 Chapter 1.........................................................................................................................- 8 Introduction.....................................................................................................................- 8 1.1 Scope................................................................................................................
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...Chapter Eleven: Order Fulfillment Along the Supply Chain and Other EC Support Services 11-1 Online File W11.1 What Services Do Customers Need? Insights on online customer services: ◗ Customer preferences. Customers tend not to do much self-service in terms of getting information from companies (e.g., only 19% use FAQs), so they require attention. As more companies offer online self-service, though, this situation is changing. When contacting companies for information, customers use e-mail more than the telephone (71% versus 51%). ◗ Types of service. Four types of service exist, based on where the customer is in the purchase experience: during shopping (search products, compare, find product attributes); during buying (questions on warranties, billing, receipt, payment); after placing the order (checking status in processing and in shipping); and after receiving the item (checking return procedures, how to use the item). ◗ Problem resolution. Customers expect quick resolutions to problems, and expect problems to be resolved to their satisfaction. Therefore, easy returns and order tracking are desirable. ◗ Shipping options. Several shipping options are usually needed to make customers happy. ◗ Fraud protection. Customers need to make sure that sellers or others are not going to cheat them (Chapters 9 and 14). ◗ Order status and updates. Customers want to have some way to check on the status of their order, which involves tracking either by phone or online. These services...
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...on consumers by developing a supply chain management process that would be demand driven and production that would be synchronized to replenish product at the consumer's pull rate (Lovejoy 2001). Today, consumers desire to personalize the style, fit and color of the clothes they buy, and require high-quality customized products at low prices with faster delivery (Lee & Chen 1999). New manufacturing technologies such as 3D body scanners, CAD/CAM systems, and digital textile printers have played a key role in increasing the effectiveness, flexibility, agility, and precision of production. Garment Industry Information Technology Upgrades Garment manufacturing technology should be understood as the traditional manufacturing technology, information technology, computer technology, automation technology and scientific management of advanced technology integrated multi-disciplinary and applied to garment manufacturing engineering,...
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...Human Resource Information system UNIT:1 Introduction: Data & Information needs for HR Manager; Sources of Data; Role of ITES in HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Programming Dimensions & HR Manager with no technology background; Survey of software packages for Human Resource Information System including ERP Software such as SAP, Oracles Financials and Ramco‘s Marshal [only data input, output & screens]; Learning Objectives: After reading this chapter, you should be able to understand The meaning and definition of HRIS The importance of HRIS Data and information needs for HR manager Sources of data Concept structure and mechanics of data Survey of software packages for HRIS Basic knowledge of ERP software such as SAP, Oracles Financials and Ramco‘s MArshal Introduction Many well-known examples of the use of information technology for competitive advantage involve systems that link an organization to suppliers, distribution channels, or customers. In general, these systems use information or processing capabilities in one organization to improve the performance of another or to improve relationships among organizations. Declining costs of capturing and using information have joined with increasing competitive pressures to spur numerous innovations in use of information to create value. The ideas do not constitute a procedure leading inexorably to competitive advantage...
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...Organizational Behavior Overview Organizational behavior seeks to explain the function of complex organizations and predict the outcomes of changes to their components or underlying dynamics. It is most often applied to private-sector businesses, but it can also be used to describe the dynamics of government agencies, religious organizations and even municipalities. The study of organizational behavior requires a multi-disciplinary approach that draws upon decades’ worth of sociological and psychological research. As opposed to human resource management and its related field of study, which focuses on recognizing individual actors’ motivations and controlling their behavior accordingly, the academics and business professionals who explore the science of organizational behavior seek to explain the broader outcomes that these actors produce. Organizational behavior can be broken into two broad categories: “micro-level” dynamics and “macro-level” outcomes. The former concerns the interactions of individuals within small groups tied to a larger organization while the latter concerns the interplay of entire organizations within a sector or industry. Organisational Behaviour: What You Need to Know The study of organizational behavior is a by-product of the Industrial Revolution. Although nominal theories of efficiency have existed since ancient times, early-modern economist Adam Smith is generally considered to be the grandfather of organizational behavior. His seminal work on...
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...3 Consumer and organisational buyer behaviour OBJECTIVES After studying this chapter, you should be able to: 1. Understand the different motivations of consumer and organisational buyers 2. Formulate strategies for approaching consumer and organisational buyers 3. Recognise the importance of relationship management KEY CONCEPTS • • • • • • • • • • • • ACORN brand personality buy class buy phase buying centre centralised purchasing choice criteria consumer decision-making process creeping commitment decision-making unit (DMU) financial lease interaction approach • • • • • • • • • • • just-in-time (JIT) delivery/purchasing life-cycle costs lockout criteria operating lease organisational buying behaviour reference group relationship management reverse marketing strategic partners total quality management (TQM) value analysis 78 Sales environment 3.1 DIFFERENCES BETWEEN CONSUMER AND ORGANISATIONAL BUYING There are a number of important differences in emphasis between consumer and organisational buying that have important implications for the marketing of goods and services in general and the personal selling function in particular. Fewer organisational buyers Generally, a company marketing industrial products will have fewer potential buyers than one marketing in consumer markets. Often 80 per cent of output, in the former case, will be sold to perhaps 10–15 organisations, meaning that the importance of one customer to the business to business marketer is far in excess...
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...DMA 501 MARKETING MANAGEMENT BY DR JUSTUS M MUNYOKI SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI 2010 INTRODUCTION THE CORE CONCEPTS OF MARKETING. Marketing is a social and Managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Then the core concepts of marketing are - Needs , wants and demands - Products - Value, cost and satisfaction - Exchange and translations - Relationships and networks - Markets - Marketers and prospects Needs, wants and demands A need is a state of deprivation of some basic satisfaction. A need is not created by the marketer, but is a biological concept, for example hunger, thirst, safety, shelter, esteems. Wants are desires for specific satisfiers of needs and may be considered a higher level need. For example when an individual may have a need for food, his / her want will be a specific prepared meal such as chicken or fish, Demands are wants for specific products that are backed by an ability and willingness to buy them, wants become demands when supported by purchasing power. Effective demand is comprised of people who are willing and are able to buy a product. Product – Comprises of goods, services and ideas that satisfy human needs and wants. A product is anything that can be offered to satisfy a need or want. Value, cost satisfaction - a value is the consumer’s estimates of the products...
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...hire graphic artist Donna Loper to produce this electronic version. WSUV currently houses and maintains the site. Correspondence regarding this site should be addressed to Prof. Sue Peabody, Department of History, Washington State University Vancouver, peabody@vancouver.wsu.edu. If you are interested in more recent writings by Chris Crawford, see the Reflections interview at the end of The Art of Computer Game Design; the Virtools Swap-meet interview with Chris Crawford; and Chris Crawford's webpage, Erasmatazz. A PDF version of this text is available HERE. To download Adobe Reader, follow THIS link. Table of Contents • • • • • • • • • • • • Acknowledgement Preface Chapter 1 - What is a Game? Chapter 2 - Why Do People Play Games? Chapter 3 - A Taxonomy of Computer Games Chapter 4 - The Computer as a Game Technology Chapter 5 - The Game Design Sequence Chapter 6 - Design Techniques and Ideals Chapter 7 - The Future of Computer Games Chapter 8 - Development of Excalibur Reflections - Interview with Chris The Education of a Game Designer, November 2003 ACKNOWLEDGMENT I am deeply indebted to Madeleine M. Gross for her painstaking and thorough criticisms of this book. In many cases she invested greater efforts into her criticisms...
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