Monae’s Shoe Store
Marketing Plan

Company Address
2106 Boulevard Circle, Colonial Heights, VA 23834
Phone: 804-524-1240
Fax: 804-524-1212
Email: monaesboutiqueshoestore@gmail.com
Website: monaesboutiqueshoestore.com

Student: Aungel Williams
Professor: Donna Falloon
MKT100
February 2,2014

Table of Contents Executive Summary 3 Swot ANALYSIS 4 Strengths 4 Weaknesses 5 Opportunities 5 Marketing Objectives 5 Marketing Objectives 5
MARKETSEGMENTATION…………………………………………………………………………………………6
Product, Price, Promotion and Distribution Strategies 7 Products or Services 7 Pricing Strategy 8 Promotion Strategy 8 Distribution Strategy 9

Appendix/References 10

Executive Summary * Monae’s Shoe Store is an upscale store for women of fashion and style that will carry only top of the line quality in women’s shoes and accessories seven days a week. MSS selection will range from the basics of comfortable flats, scandals, and the trendy stiletto shoes and boots. When it comes to trendy, nice looking shoes, aesthetics are prioritized more than fit. This is evidenced by the fact that women wear high heels shoes with narrow, pointy toes. Clearly these shoes are not comfortable, but they look so nice and that is what counts.
MSS shoes and accessories will be purchase through sales of sizes, colors, and styles to fit for all customers base. MBSS can receive a customer’s needed size within two days rush over night shopping is available at additional cost. All merchandise will be purchased according to the company’s mission and customer focus of the shoes ranging from sizes 5 to 13 and accessories. Management will rely on customer’s feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles, and sizes. The hours of operation will be Monday thru Friday 10 a.m. – 8 p.m.; Saturday 10 a.m. – 9 p.m.; and Sunday 12