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Touch to Order

Assignment # 2
Competitive Analysis
Drew Yates
MIS 302 – Spring 2010
February 18th 2010

Touch to Order is in the works to compete against a large portion of the existing touch screen market. The two largest competitors in our market place are Tyco Electronics and Touchscreens.com. Both companies have strong foundations and economic models that will provide stability and inventory for Touch to Order.

Tyco Electronics, a company started in 1971, by Sam Hurst, is the oldest producer of touch screens. They, simply stated, have the touch screen business figured out. Tyco actually started their business working out of 3 different garages with only 10 employees. They offer LCD touch monitors, touch computers, touch screens, handheld/mobile, and customizable solutions. They can be found on the web at http://www.elotouch.com/. They offer all of these things with screen sizes that vary from 4 to 26 inches. Tyco’s main consumers are in the medical field. They are a $10.3 billion provider of electronic components to more than 150 countries. Located in Berwyn Pennsylvania; they manufacture approximately 450,000 products, made by their 78,000 employees. Tyco’s mission is to create an advantage for our customers. Tyco is sold as common stock on the New York Stock Exchange under the ticker symbol “TEL.” Tyco’s advertising comes through a company newsletter and from word of mouth from current customers.

Touchscreen.com based out of Colorado Springs, Co., started in 1995 with the mission of making touch screen products more accessible to the average computer user. They specialize in display systems, touch screen interface systems, information kiosk systems, and related hardware and software. They offer desktop and mounted monitors from 12 to 42 inches. Their main consumers are in the “point of sale” aspect of business. They also produce touch screen add-ons for existing displays when can convert a normal monitor to a touch screen display. They manufacture many all in one pc’s for restaurants, department stores, casinos, and many more. Touchscreen.com is not currently publicly traded, but looks to be at that level soon. Touchscreen.com can be found obviously at http://www.touchscreens.com/products-lcd-panelmounts-15.html. They can also be reached at 1-800-348-8610.

Company Comparison Table

Information Feature Tyco Touch.com Comments
Corporate Overview Y Y Tyco’s overview much more in depth
Products and prices Y Y Tyco has many more products and more reasonable prices
Customer Support Y Y Both have customer support 24 hour a day hotlines
Marketing Y N Tyco has an investment relations link and a “kit” for investing.
Financial Statements Y N Tyco has a link for their 2009 earnings

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