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Monopoly

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Submitted By jdiaz03
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Economics
November 25, 2013

Monopoly

For does who did not know, google is a monopoly. A monopoly is A situation in which a single company or group owns all or nearly all of the market for a given type of product or service. They are usually the only company with no competition which leads to high prices and inferior goods. Google is now taking advantage of its monopoly position, searching to charge companies using placement in Google Shopping. This would cause high prices for consumers. According to Consumer Watch Dogs, they say ““Google used classic monopolistic tactics to largely clear the field of competitors and then changed its business model to maximize its profits by charging merchants for placement,” said John M. Simpson, Consumer Watchdog’s Privacy Project Director. “Merchants then charge consumers more for the product to cover their payment to Google.”In their studies they compared prices on the same item on 3 competing shopping engines. These 3 were ; Shopzilla, Pricegrabber, and Nextag. Checking prices for 14 items this month, Consumer Watchdog found Google listings as much as 67 percent higher. Some suggested that Google’s business tactics enabled by its monopoly position only damage competing services. Consumer Watchdog said Google hurts consumers in two ways. “Universal Search populates the top of the results page mainly with results from Google’s own services. This moves the Internet giant closer to an ecosystem where real consumer choice no longer exists. Second, as the Consumer Watchdog test shows, consumers are paying higher prices because of Google’s behavior.” At the end the conclusion was ““Google has developed a substantial conflict of interest. It no longer has an incentive to steer users to other sites, but rather to its own services. It is becoming even more effective at this and has a greater incentive to engage in

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