...The Monsanto company is the largest seed company, with sales of more than $11.5 billion (Ferrell and Hartline, 2014). 90 percent of the world’s genetically modified seeds are sold by Monsanto or by companies that use Monsanto genes. They also hold 70 to 100 percent market share on certain crops (Ferrell and Hartline, 2014). But, Monsanto has been criticized by stakeholders as diverse as governments, farmers, activists, and advocacy groups. The critics accused the multinational giant Monsanto of trying to take over the world's food supply and destroying biodiversity. The criticisms did not deter Monsanto from becoming one of the world’s most successful companies (Ferrell and Hartline, 2014). In 1970 Monsanto went through major legal issues...
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...your business, Monsanto, through identifying the key problems and issues and provide you with a stakeholder management strategy that I find would be most effective for you and your organization. I will mainly be discussing the ethical dilemmas of sustainability faced by your company and the potential impacts its can have on you stakeholders. Stakeholders are any group or individual who can affect or is affected by a firms objectives. Firms and organisations are better able to achieve their strategic objectives if they engage with their stakeholders. With engaging with stakeholders it is also a building block for better decision-making and minimizing negative impacts on third parties and doing the right thing. Stakeholders don’t have to be equity shareholders. They can also be your employees, communities, pretty much anyone who has a stake in your company’s success and incentive for your products to succeed. They can be business partners, who rely on your success to keep the supply chain going. Therefore it is important to engage stakeholders in business activity as they have the power to hold a viable “stake” in your company. It is important to engage with stakeholders to keep a good relationship with them. Stakeholders can have a negative and or a positive effect on the organization. A positive attitude makes it easier for the organization such as Monsanto to create potential sponsors, where as a negative attitude can create potential blockers. Monsanto is one of the world’s...
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...Introduction 3 Question 1: Efficacy of Monsanto’s Ethical Culture 4 Question 2: Costs and Benefits of Growing GMO seed 5 Question 3: Management of Harm with Plants and Animals 6 Question 4: Visit Monsanto website, what is CSR and Sustainability Strategy of Monsanto, and give suggestions for its strategy for Monsanto Company? 8 Conclusion 9 Bibliography 10 * * Executive summary Monsanto is one of the world’s largest industrial agriculture businesses, especially focusing on genetically modified products. Monsanto has obtained a progress in corporate responsibility, but Monsanto has deficiencies with ethical culture. Monsanto is in a difficult position, because the products are highly specialized and therefore most consumers do not understand them. Although, Environmental and health issues aside, Monsanto’s GM seeds provide an opportunity for farmers to increase profits by allowing them to grow crops on land that would not support traditional seeds. And it suggests creating ethical corporate system to help them to deal with the problem that products harm to plants and animals. Finally, it introduces the website, what kinds corporate social responsibilities and sustainability strategy does Monsanto has. For example, they pay attention to education, charity…. Introduction * The Monsanto Company is...
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...don't seem to coincide with those ideals. It is exactly what people hope to see when reading any company's code of ethics. Upon researching Monsanto and it's ethical issues, I have come to the conclusion that I do not believe them to be very ethical actors, or at the very least, they know how to operate in gray areas. While they do donate to charities, those donations seem to have motivation beyond altruism. To me, their donating seeds to third world nations is really only an attempt to get in to an untapped market that will eventually rely on them. The reason I believe this is because they have shown through past actions that their main goal is to control the majority of the world's GMO supply whether it is seeds or Prosilac, the hormone used to produce more milk in cows, or any other product they produce. They sued DuPont, a competitor, for trying to create their own seeds that could withstand Roundup (a Monsanto product that has all but completely saturated the marketplace). If DuPont didn't try to engineer seeds that could withstand Roundup, they literally wouldn't be able to compete as Roundup is so widely used. Their seeds would not produce crops and they wouldn't have customers. Also, the fact that their customers cannot reuse seeds from year to year shows profit motivation. Obviously, businesses rely on profit, but I feel like Monsanto has abused the power it has secured over the food supply. If their goals were simply to wipe out world...
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...The Monsanto Company is the world’s largest company that specializes in biotechnology and genetic manipulation of organisms. This worldwide company is well known by farmers because it helps them increase food production and revenues. Nowadays 90% of the world’s GM seeds are sold by Monsanto. The company's innovation can solve a huge world’s problems such as hunger, because of intensive growth of population and lack of food and resources. That would feed all people worldwide but only thought the use of biotechnology. During the long history of Monsanto, there were different ethical, health issue and problems in each period of time. According to the company in the period 1901, when company was founded, the production of the artificial sweetener saccharine that was sold to Coca cola, this time Monsanto was well known as a Chemical company. They supplied the U.S. Army (Agent orange) which military sprayed over Vietnam and then it lead to genetic mutations in Vietnam event after 40 years. In 1981, they determined that the biotechnology would be the company new strategic focus. Then in 1994, they introduced their first products, and then sold soybean, cotton, and canola seeds. So other herbicides killed good plants that consider as not ethical at all. After production of insecticide DDC make a debate about safety in food, that it can be cause of some dangerous illness. Ethical issue was that it could lead to changes in natural ecosystem and distorted natural balance, but also...
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...Monsanto Seed are they Safe Richard Moore Globe University Abstract Does Monsanto Enhanced seed have the necessary impact on the local farmers as well as the most barren or hard to grow crops? Does providing the enhanced seed to local and international groups around the world help in providing the necessary crop yield to feed the families without damaging the t local ecosystem? They are a leading producer of genetically engineered (GE) seed and of the herbicide glyphosate, which it markets under the Roundup brand. Glyphosate is a broad-spectrum systemic herbicide used to kill weeds, especially annual broadleaf weeds and grasses known to compete with commercial crops grown around the globe. Is using the weed killer Rounds an ethical thing to do when it has the potential to harm plans and animals? Monsanto seeds are they Safe Does Monsanto maintain an ethical culture that can effectively respond to various stakeholders? Like any other large firm, Monsanto also has the responsibility to maintain an ethical culture that can respond effectively to stakeholders when issues arise. There are issues with their products that still need to be resolved including the risks to health and damage to the environment. They also need to enforce their code of ethics to mitigate employee misconduct. Although Monsanto has made ethical mistakes in the past, it is trying to remedy this. Monsanto accepts full responsibility for its employees’ behavior. The incidents showed that although...
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...Identify a key competitive advantage of Monsanto. What element of the external environment in which Monsanto operates threatens its future most? Justify The key competitive advantage of Monsanto is their biotechnology or their genetically modified organisms (GMO). The company maintains to deliver distinctive combination of traits and genetics through molecular breeding. Monsanto analyzes each seed before they are planted which improves the efficiency of the breeding process and the quality of plants. Their GM seeds have increased the quantity availability of crops; helping farmers especially in developing countries increase food production and revenues. They account for 90% of the worlds GM seeds and they also hold 70 to 100% market of certain crops; with high statics, the company is clearly one of the market leaders in their field. Monsanto have used their revenues from their competitive advantage to establish a fund, which funds the company’s projects in Africa, they also support youth programs and also young famers. No company can exist in vacuum; to a certain extent Monsanto is heavily influenced by environmental factors. The greatest external threat to the company’s future is social cultural trends, this constitutes of the general attitude of society towards an industry. There are many changes occurring within the world population and one of those is a move towards a healthier lifestyle; this is a prominent move in the US. Monsanto are faced by the critiques of environmentalists...
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...Smith February 28, 2013 Table of Contents Abstract.............................................Page 3 Authors intent (thesis statement)....................Page 4 Ethical Concerns …………………………………………………………………………………………..Page 4 The Root of the Problem…………………………………………………………………………..Page 6 Chart of Monsanto appointees……………………………………………………………..Page 6 Which Administrations are Guilty…………………………………………………..Page 8 Obama Appointees……………………………………………………………………………………………..Page 10 Damage and Effects………………………………………………………………………………………….Page 12 Recommendations………………………………………………………………………………………………..Page 13 Abstract At the heart of the issues of corruption in the FDA and USDA are the appointees to the departments. Many are former employees of Monsanto. A former director of Monsanto made the statement Monsanto should not have to vouchsafe the safety of biotech food that is the job of the FDA. The FDA says that food manufactures should be responsible for what they produce. Ironically, the FDA is controlled largely by Monsanto, and Monsanto is regulated by the United States Government, with neither side willing to take ownership of the issue. The first Monsanto appointees in the FDA were placed under the first Bush administration. In each subsequent administration more appointees were taken from Monsanto. President Obama is responsible for the largest number of appointments with the greatest conflict of interests. Corruption in the FDA and USDA Corruption in...
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...Parker Gross MKTG 495 Case #3 – Monsanto I: Situation Analysis Monsanto is a company that some people may not be explicitly familiar with on a first name basis. However, the work that the company has done over the last century, with a larger emphasis on its most recent ventures, have been deeply engrained in our lives, our food, and our economy. Monsanto has those who advocate on their behalf in addition to their naysayers. While Monsanto has made huge strides in terms of biotechnology over the last couple of decades, their accomplishments, and the relevant methods, have not been free of criticism and controversy. In order to analyze Monsanto’s corporate environment, it is important to first explore their Strengths, Weaknesses, Opportunities, and Threats through conducting a SWOT analysis. <Insert Exhibit 1 Here (See end of file)> Now that Monsanto’s internal and external environments have been analyzed through the SWOT analysis featured in Exhibit 1, it is necessary to determine what information is still necessary, and what assumptions might need to be made in order to be better-informed to make a decision. II: Assumptions and Missing Information The first piece of information that comes to mind that is only briefly mentioned in the case but that is very important to know about is the availability of alternatives and the presence of competitors. Considering that Monsanto held a considerable market share and sold a staggering majority of GMO crops at the time...
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...Case 1: “Monsanto Attempts to Balance Stakeholder Interests” Dr. Obradovich Case 1: “Monsanto Attempts to Balance Stakeholder Interests” Harry Stevenson September 15th, 2015 Monsanto is one of the world’s largest industrial agriculture businesses, especially focusing on genetically modified products. The company specializes in biotechnology, modifying crops and genetic manipulation of organisms. These modifications help farmers by using less land and creating more crops, which equals more profits. Genetically modified (GM) food also helps create solutions to world hunger problems and is a rapidly growing product for famers. GM products have stirred up controversy everywhere they are distributed, and Monsanto, being a huge multinational corporation and a major producer, is at the center of the debate. Throughout the company’s history, Monsanto has been attacked with criticisms from governments, farmers and activists groups because of their controversial products. This case deals with the ethical implications of producing and selling a product without understanding the environmental and physical implications of the products. Monsanto claims that its products are safe, and the FDA has proclaimed that GM food is safe to consume but critics are not convinced and continue to try and stop the use of GM products. Monsanto has showed a clear disregard for ethical obligations in its history and continues to downplay the importance of environmental and physical risks to the...
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...Monsanto Case Study Liberty University Business 472-D02 Introduction Monsanto has a long and varied history having been founded in 1901. It started by selling the sweetener saccharine to Coca-Cola, transformed itself into a chemical manufacturer, plastics, rubbers, and packaging (Ferrell, Fraedrich, & Ferrell, 2013, p.382-383). Fast forward to the late 20th and early 21st century and Monsanto is the worldwide leader in genetically modified (GM) food seeds. Through these various incarnations Monsanto has run into its share of ethical problems that has cost it some hard earned trust of governing bodies and consumers worldwide, but continues to prosper none the less. Monsanto has a very fine line to walk in keeping the highest ethical standards, finding ways to continuously innovate products that help to feed the world, and do this causing the absolute minimum damage to the environment at large as well as animals. All this must be done and still produce a profit that shareholders demand. Monsanto and the Culture of its Ethics Monsanto has a long history of ethical business violations that has resulted in fines from a multitude of American and International governmental agencies. The company has had issues with some of its products dating back to the 1940’s. Brian Tokar lists a string of products manufactured by Monsanto such as Dioxin, Agent Orange, Roundup, and others that has caused the company more than a headache or two. In reference to a train derailment and subsequent...
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...UNIT 2 COMPLETION QUESTIONS: Monsanto Balances Environmental & Ethical Factors CASE SUMMARY: Summarize the key facts of the case in a paragraph. Monsanto Company is the world’s largest seed company specializing in biotechnology or genetic manipulations or organisms (Ferrell, Gatewood, Gatewood, & Taylor, 2010). Scientist of Monsanto spend numerous hours modifying crops, inserting new genes or adapting existing genes within plant seeds, to meet certain aims; for example, higher crop yields or insect resistance. Their seeds have increased quantity and availability of crops, and help all farmers worldwide increase food production and revenues. Monsanto was started in 1901 by John F. Queeny, selling food additives, food extracts, and artificial sweeteners to different companies. Times changed and in the seventies, Monsanto marketed its first roundup herbicide that would propel the company even more into the public’s consciousness. However, it did do that, but within a few years after the introduction of Agent Orange which contained carcinogenic chemical dioxin, Monsanto had legal problems and a lawsuit was filed in 1979 by veterans who claimed they had been harmed by the chemical. Monsanto and other manufacturers agreed to settle for $180 million. The leaders of Monsanto decided a new focus was needed and in 1981 the company made a change focusing on biotechnology. With this new quest, the company began selling soybeans, cotton, and canola seeds if they...
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...Modified Organisms (GMO) are the result of splicing foreign genetic material, like a transgene, into a target organism’s DNA to create an organism showing at least one new genetic characteristic. With the world’s population continuing to increase, farmers and their crops will be heavily relied on to produce the worlds agricultural needs. As one of the leading agricultural company in the world, Monsanto is focused on sustainable agriculture and has been one of many company that has assisted farmers in developing seeds that can lead produce the necessary result the world needs. One of the ways they do this is by creating genetically modified seeds such as the Roundup Ready Wheat seeds that can yield increase crops and be safe for consumption. However, because of opposition to GMO from other countries and organizations, Monsanto has the answer the moral question of whether or not to introduce the wheat or delay it or drop it entirely. I think Monsanto should introduce the wheat but only on a trial and timed basis. II. Significant Facts – Monsanto’s Roundup Ready Wheat Monsanto is one the of the world’s largest agricultural companies that specializes in both conventional and genetically modified organism (GMO) seeds and other products. They pride themselves in respecting all those that are affected by their actions, including making better seed. They create seeds that are engineered to fit environmental places which have limited choice in areas incapable of sustaining...
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...Case Study Analysis: Monsanto Attempts to Balance Stakeholder Interests Case Study Analysis: Monsanto Attempts to Balance Stakeholder Interests Monsanto is the largest agricultural company that specializes in both conventional and genetically modified organism (GMO) seeds and other products. Overall Monsanto has tried to maintain a good ethical culture to their different stakeholders. Because even with all the issues the organization faced, the company has taken the blame and fixed it the best way possible. For example, when word got out about Monsanto dumping toxic waste into a creek they took all the blame and agreed that it wasn’t right. Despite all the ethical issues, Monsanto has publicly made a commitment to provide full fledged support to famers through delivering technologies that will amplify the production of crops while conserving resources. They are also improving the livelihood of farmers and the people who depend on them. Monsanto’s goals are attainable through an intricate combination of biotechnology, advanced plant breeding, and improved farmer management practices. The agricultural giant also fulfills obligations to their shareholders by maximizing their profit through the development of more productive and safer seeds Monsanto can do just that (Gini & Marcoux 2009). On its website, Monsanto positions itself as a relatively new agricultural company that aims to help farmers produce healthier food by increasing productivity, repressing weeds and...
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... 1. Does Monsanto maintain an ethical culture that can effectively respond to various stakeholders? I believe that overall Monsanto has tried to maintain a good ethical culture to their different stakeholders. I say this because even with all the issues they went through, and still going through, they have took blame and fixed it the best way possible. For example, when word got out about Monsanto dumping toxic waste into a creek they took all the blame and agreed that it wasn’t right. It’s hard to say if they have made the right decisions on some issues. The stakeholder’s problem with if the GM seeds are safe for consumers can not really be handled until time has passed by to show the results. But they could always prove to stakeholders that they are running tests and doing all that they can do. 2. Compare the benefits of growing GMO seeds for crops with the potential negative consequences if using them. There are a lot of benefits of using GMO seeds such as bigger crops and fewer worries. Among these, the biggest benefit is bigger crops because of our growing population. Every year our population grows and grows. Bigger crops will help with this growing. Farmers will also have fewer worries about bugs, weeds, and drought harming their crops. There are some consequences about these seeds. Will they harm consumers? Will bugs and weeds begin to exhibit tolerance with these seeds? What effects will it have on the environment? Most of these questions Monsanto cannot answer...
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