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1. The student had a very bad experience in entering the State University. The student had difficulties in getting the course she wants. There was an internal problem within the admission office of the State University. This problem is compounded by the fact that schools have control of their own admissions process. While they have to abide by an internal code, they are able to set the criteria and administer it themselves. But there is a strong incentive for them to engage in subtle forms of selection, since attracting wealthier and brighter pupils is a quick way to rise up the league tables. Her files were lost, same thing with the course, she was not enrolled at the course she wanted. None of her financial aid is on her tuition fee bill.
They fail to achieve their marketing function because of fall short in satisfying their customer’s (Student) needs. 2. The State University administrators should undertake Process Design. Good design reduces the number of problems over the lifetime of the process. Whether or not existing processes are considered, the aim of this step is to ensure that a correct and efficient theoretical design is prepared. The proposed improvement could be in human-to-human, human-to-system, and system-to-system workflows, and might target regulatory, market, or competitive challenges faced by the State University. The State University administrators should also take on Monitoring. This information can be used to work with customers and suppliers to improve their connected processes. The State University administrators should also Execution. One approach is to use a combination of software and human intervention; however this approach is more complex, making the documentation process difficult. Software has been developed that enables the full business process (as developed in the process design activity) to be defined in a computer language which can be directly executed by the computer. The system will either use services in connected applications to perform business operations (e.g. calculating a payment of tuition fee) or, when a step is too complex to automate, will ask for human input.

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