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ENERGY MADE BETTER

Submitted by –

Mr. Preetam Chowdhury Pradip Kumar Chowdhury

STUDENT ID: 3655740.

Executive summary……………………………………………………………………….……..3

1. Introduction………………………………………………………………………..……...3

1. Background ……………………………………………………………….…….4

2. Critical competitive analysis……………………………………………………………4

1. U.K Competitive analysis………………………………………………………5

2. PESTEL analysis…………………………………………………………….….5

3. Porter’s five forces…………………………………………………….………..6

4. SWOT analysis……………………………………………………….…………8

3. Financial Analysis………………………………………………………………….……8

1. Return on capital employed…………………………………………………...8

2. Profit margin………………………………………………………………….….8

3. Liquid ratio…………………………………………………………………….…9

4. Working capital……………………………………………………………..........9

5. Current ratio………………………………………………………………….....10

6. Debt ratio…………………………………………………………………….…..10

7. Inventory turnover…………………………………………………………....…10

4. Corporate strategy………………………………………………………………....……11

1. Current strategy…………………………………………………………….……11

2. Corporate social responsibility…………………………………………...…....11

5. Future strategy direction………………………………………………….…………..…11

1. Balance scorecard………………………………………………….………...…11

2. Recommendations………………………………………………….…………..14

6. Conclusion…………………………………………………………………….…………14

7. References……………………………………………………………….…….………...14

8. Bibliography…………………………………………………………………….…….…..15

APPENDICES…….…………………………………………………………….…….…..15

Appendix 1………….…………………………………………………….…….………...15

Appendix 2………….…………………………………………………………….………16

Appendix 3………….…………………………………………………………….…..….17

Appendix 4……………..…………………………………………………………….……23

Executive Summary

The Key Note Market Review examines the UK energy industry, which is divided