Key Points
More Vino LTD (More Vino) is a wine retailer located in Port of Spain, Trinidad founded by Brothers Christian and David Stone in 2005. Growing popularity has created a want to expand their restaurant and bar, a sub-unit of the company. The expansion will cost TT$1,060,000. TT$600,000 of which they are requesting from their silent partners Arthur Greene and Ross Moore. In this memorandum I will examine the business, analyze their funding needs, and propose a structure for approval.

Nature of the Business
More Vino has sub-units in the wholesale and distribution and service business. They are a part of the beverage alcohol industry, selling liquor and wine at retail and wholesale levels and distributing through their delivery service. They also run a bar and restaurant (bar), making them a part of the hospitality industry.

Marketing Analysis
This marketing analysis will cover the Product, Place, Price, Promotion, distribution and marketing strategy of More Vino. More Vino has three primary “Products,” both tangible and intangible: alcohol, customer service and entertainment. They offer exclusive brands of liquor and the largest selection of wines in retail, wholesale/distribution, and delivery. With only a few major alcohol distributors in Trinidad, competition in this area is small. Their bar grew in popularity fast. They created a competitive advantage against surrounding bars, restaurants, and grocers by pairing exceptional customer service with unique entertainment.

Overall demand for More Vino is seasonal, peaking in the summer and winter. These peaks create a need for more inventory, translating to a need for money to purchase inventory and more working capital, which the Stone Brothers secured through a line of credit of TT$1,500,000 from the bank.

More Vino bar sits in a prime location, across from Ariapita Avenue, a renowned