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Submitted By delanearevalo
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The Benefits of Mobile Applications
September 1st 2014

Abstract
The many inherent benefits of the mobile web applications are popular, there are numerous uses and scenarios where apps are the best choice-interactive games, regular usage such as personalized use-if your target audience will be using the app for personalized fashion on a regular basis. Complex calculation or reporting-if needing something that will take data and allow you to manipulate it with complex calculations, charts, or reporting an app will help you do that very efficiently. Native functionality or processing-if you need access to users camera or processing-apps are efficient at this, and there is no connection required, apps provide offline access to content and preform functions without a network/wireless connection.

The Benefits of Mobile Applications
(Forbs 2012 article) states that a recent survey showed the sales of computers decreasing, while the major bulk of sales, being the increasing demand for smartphones and tablet PCs. Intel corporation has announced that they are leaving the development of desktop PCs due to less demand in the market. People seem to use their smartphones quite often than their personal computers leaving organizations to embark on a new and different market venture. For business it would be safe to assume that a mobile app could bring in a huge volume of customers, people will use their smartphones to browse the web, stay connected with friends and do most of everything without using a home based PC, desktop computers are out of context with portability. Laptops provide portability but are not as flexible as smartphones and tablets.
Eat 24
Eat24 is an order delivery app that users can order food from over 20,000 restaurants in 850+ cities and there are adding more with each passing day. The purpose of this application is that it benefits the customers who are on the go and have no time to cook a meal when they finally arrive home. You can search from wherever you may be or the place that you are going to be when you are ready to eat. This application remembers you user history which in the long run saves you time, it also saves you money by giving you coupons on a regular basis. This app allows you to pay with PayPal right from the app so it is convenient for customers if they happen not to have their wallet or purse at the time. For the customers that want to pick up something on the way home they can order in advance, and the Eat24 app or restaurant will have it waiting. With the Eat24 app you do not have to keep re-entering your credit card number over and over because it stores your payment information. Some of the other benefits of this app is that you can get cash back for future orders through their cash coupon reward system, this has enabled the customer to feel rewarded by getting something back for using this application. The convenience of searching by location for the restaurant or cuisine that you want and ordering is popular among students and business elite alike. You pay online or when your food is delivered or picked up. Paying online including tips is a feature that is nice especially if you don’t have cash on hand. Food applications have allowed the customer to turn slightly desperate and defeated situation into something adventuresome and exciting. This app has a 3 step process. (1) This app allows us to use our search box to discover local restaurants that we may not have known of-it searches the network of delivery restaurants-shows you a list of places to eat, places that will deliver to you, your home, office, or at where ever place you may be at the time. (2) You can look for delivery or takeout restaurant menus, read reviews, and take advantage of the discounts. You can select a restaurant according to the food that you like, so if you like pizza, Chinese, or Soul food you can enjoy whatever whenever. You can also look the chains up by their rate, distance and reviews that are left by other customers. (3)Order online and enjoy the food that you choose, and this application is free.
Purpose of Eat24
The organizations purpose of this app was to enhance the experience of take-out/delivery. (Broad Marketing Outreach 2000), The application was established in 2008, its made for a better conversion rate, smother experience, fast performance, native User Interface gained user trust, with zero login hassles and there is no account needed. Having someone cook you exactly what you want and deliver it to you is an experience that customers have said to be euphoric and exhilarating. This application has been designed to be hassle free unlike ordering over the phone which can lead to long wait times, and hold times, not to mention bad cell phone reception which may cause a lack of communication with the person on the other end. This app has live chat email, and phone support-24hours a day. Has an intuitive mobile website as well as mobile app. Exclusive offers and content through cash coupon which saves users money. This applications purpose is to help the customers enjoy their meal if-working late or just don’t feel like cooking the app can be a way out of not being able to fully rest after a hard day. The future uses for apps in the upcoming years is being able to walk by your local grocery store or restaurant and your mobile device will automatically display your grocery or favorite food at a particular restaurant chain.

References
Prot Hacker F. M. (Year2012). Article Vista Mobile
Jason Summerfield. (Year 2013). Broad Marketing Outreach

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