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Morgan Motor

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Submitted By norawit
Words 14866
Pages 60
Morgan Motor Company
An analysis on
Internal and external environment

i|Page

Table of Contents
Executive Summary .................................................................................................................. iii
1.0 Current Situation.................................................................................................................. 1
1.1 Current condition ............................................................................................................. 2
1.2 Strategic Posture .............................................................................................................. 2
2.0 Corporate Governance......................................................................................................... 6
2.1 Board of Directors............................................................................................................ 7
2.2 Top Management ............................................................................................................. 9
3.0 External Environment: Opportunities and Threats ............................................................ 11
3.1 Physical Environment: Raw Material ............................................................................ 12
3.2 Societal Environment ..................................................................................................... 14
3.3 Task Environment .......................................................................................................... 15
4.0 Internal Environment: Strength and Weaknesses ............................................................. 20
4.1 Corporate Structure ........................................................................................................ 21
4.2 Corporate

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